Whether you work for a brand, manage PPC at an agency, or are a marketing director or VP, chances are you’ve noticed how important Shopping Ads are for any Ecommerce account (and what’s with all that Smart Shopping talk coming from Google?), but don’t actually know the ins-and-outs of your Shopping program.
In this session, Kirk will start from the ground up as he discusses best practices for feed creation and campaign strategy. Don’t normally spend your time in Ecommerce PPC? Then this is the session you need to stay up on how Shopping Ads work in 2019.