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Influence digitale : 4 enjeux et défis pour le Dircom #TFOI

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Influenceurs et influence digitale : les 4 grands enjeux des agences de communication et des directeurs de communication. Présentation faite lors de la soirée "The Futur Of Influence (#TFOI)" organisée dans les locaux de Publicis NetIntelligence par TraackR

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Influence digitale : 4 enjeux et défis pour le Dircom #TFOI

  1. 1. Influenceurset influence digitaleEnjeux et nouveaux dé fispour les communicants@PPCParis, 18 avril 2013 #TFOI
  2. 2. @PPC/ Head of Innovation / Blogueur : bit.ly/chezPPCYouTube.com/videopeps / Taulier du Top 30 des journalistes influents/ @SlashGen / @TweetBosses / @PKlesparents
  3. 3. 1.027amis3.628followers1.931relations7.292abonnés3.001abonnés@PPC
  4. 4. Juste une mise au point@PPC
  5. 5. je suis influent
  6. 6. la preuve ?
  7. 7. j’ai des médailles
  8. 8. FlickR / LenDog64
  9. 9. jai un gros Klout
  10. 10. suis-je influent ?
  11. 11. NON
  12. 12. tout ceci est une farce
  13. 13. Le score mesurePAS l’influence!la popularité
  14. 14. FlickR / Tantek
  15. 15. et que pensent
  16. 16. les influents
  17. 17. de l’influence ?
  18. 18. témoignages
  19. 19. Influenceurset influence digitaleEnjeux et nouveaux dé fispour les communicants@PPC
  20. 20. 4 enjeux et défis
  21. 21. http://goo.gl/AexR5unenouvelledonne
  22. 22. POUR SE FAIREENTENDRELESMARQUESCRIENThttp://goo.gl/WtF6C
  23. 23. PUSHPUISSANCEREPETITIONGRPhttp://goo.gl/WtF6C
  24. 24. le résultat ?
  25. 25. http://goo.gl/WtF6C
  26. 26. http://goo.gl/WtF6CLa fameusemé nagè rede moins de 50 ansne marcheplus !!!
  27. 27. la preuve ?
  28. 28. source : Nielsen avril 201280 %22%
  29. 29. donc ?
  30. 30. FlickR / asleeponasunbeamimportance de la persuasion socialeimportance de la persuasion sociale
  31. 31. et ?
  32. 32. Photo : Instagram.com/ppc
  33. 33. l’enjeude larelationhttp://goo.gl/AexR5
  34. 34. Emetteur RécepteursMediaMessage
  35. 35. ce schéma simpliste
  36. 36. c’était avant
  37. 37. maintenant
  38. 38. image : CaptainDashqui tient larelation ?
  39. 39. le directeur marketing ?
  40. 40. le vendeur ?
  41. 41. le dircom ?
  42. 42. l’agence de pub ?
  43. 43. le community manager ?
  44. 44. le Président qui tweete ?
  45. 45. l’agence de RP ?
  46. 46. le DirCom qui tweete ?
  47. 47. le blogueur ?
  48. 48. le tweetos influent ?
  49. 49. ?
  50. 50. image : Détectives de Franceil n’y a plusde propriétaire de la relation
  51. 51. Emetteur Ré cepteurFlickR / asleeponasunbeam
  52. 52. EmetteurRé cepteurFlickR / asleeponasunbeam
  53. 53. La communication
  54. 54. ce n’est plus
  55. 55. l’émetteur vers le récepteur
  56. 56. c’est
  57. 57. l’émetteur avec le récepteur
  58. 58. ensemble !
  59. 59. l’émetteur est le média
  60. 60. le récepteur est le média
  61. 61. la preuve ?
  62. 62. Image : Influencia.net
  63. 63. alors ?
  64. 64. alors ?
  65. 65. FlickR / asleeponasunbeamquelle placepour le communicant ?
  66. 66. l’enjeuducontenuhttp://goo.gl/AexR5
  67. 67. Qu’est-ce qui pousse un influenceurà parler de votre histoire ?
  68. 68. ce qui compte cest le partage
  69. 69. le "share"
  70. 70. image : franceolympique.com
  71. 71. mobile x share = buzz
  72. 72. mobile x share x transmedia=communication@PPC
  73. 73. L’enjeudesoutilshttp://goo.gl/AexR5
  74. 74. FlickR / the-g-ukne pasconfondreauraetpertinence
  75. 75. http://goo.gl/AexR5
  76. 76. l’enjeu dela posturehttp://goo.gl/AexR5
  77. 77. FlickR / risaikedasavoir
  78. 78. FlickR / asleeponasunbeam
  79. 79. http://goo.gl/AexR5
  80. 80. http://goo.gl/AexR5
  81. 81. http://goo.gl/WtF6Csavoir-faire
  82. 82. FlickR / jacsonquerubin
  83. 83. FlickR / wmmmk
  84. 84. FlickR / Another Ashia...
  85. 85. http://goo.gl/AexR5
  86. 86. savoir-êtreFlickR / notsogoodphotography
  87. 87. FlickR / Brandon Christopher Warren
  88. 88. http://goo.gl/hqeD9
  89. 89. FlickR / Gemma Bou
  90. 90. FlickR / notsogoodphotography
  91. 91. http://goo.gl/WtF6Cconclusion ?
  92. 92. les communicantsfont un métier formidable,il se ré-invente chaque jour !@PPC
  93. 93. FlickR / Julie Danielled’une économie deDEALERSà une économie deLEADERS
  94. 94. merci@PPC
  95. 95. merci beaucoup@PPC

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