1 
Success Through AdWords: 
Start from the bottom. Get to the top.
THE ISSUES 2 
• 
Small PPC presence 
• 
Low volume of leads from AdWords
THE WORK 3 
Rivermark Community Credit Union was given the opportunity to increase PPC spend as they worked to generate le...
THE SOLUTION 4 
Tasked with rapid expansion, PPC Essentials built out a strategy designed to quickly boost traffic and lea...
THE RESULTS 
5 
Monthly Leads 
Improved by 757%
THE RESULTS 
6 
Monthly Click Through Rate 
Improved by 238%
THE RESULTS 
7 
Monthly Average Cost Per Click 
Decreased by 149%
WHAT ARE THEY SAYING? 8 
"PPC Essentials has been a valuable extension of our marketing team and integral part of our succ...
RECAP 9 
After dedicating an important part of its marketing budget to paid search, Rivermark Community Credit Union was a...
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PPC Essentials Case Study: Rivermark Credit Union

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After dedicating an important part of their marketing budget to paid search, Rivermark Community Credit Union was able to drastically improve lead quantity figures as they worked to register new credit union members.

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PPC Essentials Case Study: Rivermark Credit Union

  1. 1. 1 Success Through AdWords: Start from the bottom. Get to the top.
  2. 2. THE ISSUES 2 • Small PPC presence • Low volume of leads from AdWords
  3. 3. THE WORK 3 Rivermark Community Credit Union was given the opportunity to increase PPC spend as they worked to generate leads for new account sign ups. PPC Essentials was tasked with: •Rapidly increasing paid search spend •Driving an increased level of paid search traffic onsite •Increasing lead quantity and quality
  4. 4. THE SOLUTION 4 Tasked with rapid expansion, PPC Essentials built out a strategy designed to quickly boost traffic and lead generation volume while maintaining cost per acquisition levels. This expansion strategy was built around: •Creating campaigns targeting credit union user segments •Implementing enticing ad copy throughout the account •Setting a systematic geo-targeting radius
  5. 5. THE RESULTS 5 Monthly Leads Improved by 757%
  6. 6. THE RESULTS 6 Monthly Click Through Rate Improved by 238%
  7. 7. THE RESULTS 7 Monthly Average Cost Per Click Decreased by 149%
  8. 8. WHAT ARE THEY SAYING? 8 "PPC Essentials has been a valuable extension of our marketing team and integral part of our successful digital marketing strategy. " - David Noble, Vice President of Marketing
  9. 9. RECAP 9 After dedicating an important part of its marketing budget to paid search, Rivermark Community Credit Union was able to drastically improve lead quantity figures as they worked to register new credit union members.

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