17
20
26
nā-tiv  ad-ver-tahy-zing 
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advərˈtôrēəl  and  spän-sər-ed  kənˈtent 

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ōn-ed  kənˈtent 

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….that doesn’t sell them
a product or service…
Engaging, graphic rich
experiences
Transparency – don’t be
cute, be direct.
Loaded with free
content…..
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

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
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The Evolution of Branded Content
The Evolution of Branded Content
The Evolution of Branded Content
The Evolution of Branded Content
The Evolution of Branded Content
The Evolution of Branded Content
The Evolution of Branded Content
The Evolution of Branded Content
The Evolution of Branded Content
The Evolution of Branded Content
The Evolution of Branded Content
The Evolution of Branded Content
The Evolution of Branded Content
The Evolution of Branded Content
The Evolution of Branded Content
The Evolution of Branded Content
The Evolution of Branded Content
The Evolution of Branded Content
The Evolution of Branded Content
The Evolution of Branded Content
The Evolution of Branded Content
The Evolution of Branded Content
The Evolution of Branded Content
The Evolution of Branded Content
The Evolution of Branded Content
The Evolution of Branded Content
The Evolution of Branded Content
The Evolution of Branded Content
The Evolution of Branded Content
The Evolution of Branded Content
The Evolution of Branded Content
The Evolution of Branded Content
The Evolution of Branded Content
The Evolution of Branded Content
The Evolution of Branded Content
The Evolution of Branded Content
The Evolution of Branded Content
The Evolution of Branded Content
The Evolution of Branded Content
The Evolution of Branded Content
The Evolution of Branded Content
The Evolution of Branded Content
The Evolution of Branded Content
The Evolution of Branded Content
The Evolution of Branded Content
The Evolution of Branded Content
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The Evolution of Branded Content

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"The Evolution of Branded Content" by Andrew Grinaker

Originally presented at the 2013 Seattle Interactive Conference.

Published in: Marketing, Technology, Business
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The Evolution of Branded Content

  1. 1. 17
  2. 2. 20
  3. 3. 26
  4. 4. nā-tiv ad-ver-tahy-zing       
  5. 5. advərˈtôrēəl and spän-sər-ed kənˈtent      
  6. 6. ōn-ed kənˈtent          
  7. 7. ….that doesn’t sell them a product or service…
  8. 8. Engaging, graphic rich experiences
  9. 9. Transparency – don’t be cute, be direct.
  10. 10. Loaded with free content…..
  11. 11.    
  12. 12.    
  13. 13.   
  14. 14.    

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