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The Evolution of Branded Content

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The Evolution of Branded Content

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Description

"The Evolution of Branded Content" by Andrew Grinaker

Originally presented at the 2013 Seattle Interactive Conference.

Transcript

  1. 1. 17
  2. 2. 20
  3. 3. 26
  4. 4. nā-tiv ad-ver-tahy-zing       
  5. 5. advərˈtôrēəl and spän-sər-ed kənˈtent      
  6. 6. ōn-ed kənˈtent          
  7. 7. ….that doesn’t sell them a product or service…
  8. 8. Engaging, graphic rich experiences
  9. 9. Transparency – don’t be cute, be direct.
  10. 10. Loaded with free content…..
  11. 11.    
  12. 12.    
  13. 13.   
  14. 14.    

Description

"The Evolution of Branded Content" by Andrew Grinaker

Originally presented at the 2013 Seattle Interactive Conference.

Transcript

  1. 1. 17
  2. 2. 20
  3. 3. 26
  4. 4. nā-tiv ad-ver-tahy-zing       
  5. 5. advərˈtôrēəl and spän-sər-ed kənˈtent      
  6. 6. ōn-ed kənˈtent          
  7. 7. ….that doesn’t sell them a product or service…
  8. 8. Engaging, graphic rich experiences
  9. 9. Transparency – don’t be cute, be direct.
  10. 10. Loaded with free content…..
  11. 11.    
  12. 12.    
  13. 13.   
  14. 14.    

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