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The Business Models behind the Best Billion-Dollar Unicorns

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There are underlying trends in the business models of unicorn companies.

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The Business Models behind the Best Billion-Dollar Unicorns

  1. 1. 1 THE BUSINESS MODELS BEHIND THE BEST BILLION-DOLLAR UNICORNS
  2. 2. The Business Models behind the Best 
 Billion-Dollar Unicorns 2 Unicorns Business Model Market Cap
 (US Dollars) Date Founded Airbnb Brokerage fees on latent capacity in accommodation $29.3B August 2008 Uber  Brokerage fees on latent capacity in vehicles $68B March 2009 Delivery Hero Brokerage fees on delivery services  $5B 2011 Google Advertising based on search $676B September 1998 Pinterest Advertising based on social media $12.3B March 2010 Snapchat Advertising based on social media $19.3B September 2011 Sources: Yahoo Finance
  3. 3. 3 Unicorns Business Model Market Cap 
 (US Dollars) Date Founded Dropbox  Subscription fees on server space $10B 2007 Evernote  Subscription fees on server space $205M 2008 GitHub Subscription fees on server space $2B 2008 Netflix Subscription to other company’s media and proprietary media $79.13B August 1997 Sources: Yahoo Finance The Business Models behind the Best 
 Billion-Dollar Unicorns
  4. 4. 4 Unicorns Business Model Market Cap 
 (US Dollars) Date Founded Tesla Manufacture and sell vehicles, own the data, focus on software backbone $54.19B 2003 SpaceX  Charge for delivery into space on proprietary hardware, cost-competitive model $33.47B 2002 Solarcity Manufacture and sell solar panels and batteries, with software and scale $2.05B July 2006 Alibaba  Marketplace, with a focus on advertising $384.74B April 1999 Amazon  Marketplace, with a focus on retail margin and brokerage fees. Lowest cost provider with maximum scale $491.693B July 1994 Sources: Yahoo Finance The Business Models behind the Best 
 Billion-Dollar Unicorns
  5. 5. 5 02 8030 8655 hellostepchange.com Level 3, 47–49 Murray St, Pyrmont NSW

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