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socailmedia

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Presentation from April 2, 2012, for MI-PTE.

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socailmedia

  1. 1. “Everythingshould be madeas simple aspossible. Butnot simpler.” -Albert Einstein
  2. 2. http://instagr.am/p/nm
  3. 3. Today we will try to answer these questions…1. What is (and what isn’t) social media?2. Should we be using social media?3. What time is lunch?4. How can we use social media to better communicate with our audience?5. What if someone says mean things about us?6. Isn’t this just a waste of staff time and a distraction from our core mission?7. How much time does social media take to use?8. Who are the experts at this?
  4. 4. Social media is…
  5. 5. Social media is… te ntCon
  6. 6. Social media is… RE L AT IO te nt NS HICon PS
  7. 7. Social media is… RE L AT IO te nt NS HICon Multi-Media PS
  8. 8. Pe Social media is… r ti n en t RE L AT IO te nt NS HICon Multi-Media PS
  9. 9. Pe Social media is… r ti n en t RE L AT IO te nt NS HICon Multi-Media PS FUN!
  10. 10. Pe Social media is… r ti n en t RE L AT IO te nt NS HICon Multi-Media PS W AY GA TGOIN FUN!N O
  11. 11. Pe Social media is… r ti n en GROWING t RE L AT IO te nt NS HICon Multi-Media PS W AY GA TGOIN FUN!N O
  12. 12. Pe Social media is… r ti n en GROWING t RESOCIAL L AT IO te nt NS HICon Multi-Media PS W AY GA TGOIN FUN!N O
  13. 13. so-cial [soh-shuhl]Living or disposed to live in companionship with others or in a community, rather than in isolation.
  14. 14. Small group activity• Does your agency currently have a social media strategy? (do you know what it is)• Does your agency have a social media use policy on work time? (what is it)• Are you currently personally using any social media? (which outlets)• Is your agency currently using any social media? (which outlets)
  15. 15. Report out
  16. 16. LUNCH!
  17. 17. Who is your intended audience?Who do you want to have aconversation with? Parents
  18. 18. Who is your intended audience?Who do you want to have aconversation with? Parents Teens
  19. 19. Who is your intended audience?Who do you want to have aconversation with? Parents Teens Student Athletes
  20. 20. Who is your intended audience?Who do you want to have aconversation with? Parents Teens Student Athletes Colleagues
  21. 21. Who is your intended audience?Who do you want to have aconversation with? Parents Teens Student Athletes Colleagues Policy Makers
  22. 22. Who is your intended audience?Who do you want to have aconversation with? Parents Teens Student Athletes Colleagues Policy Makers General Public
  23. 23. Who is your intended audience?Who do you want to have aconversation with? Parents Teens Student Athletes Colleagues Policy Makers General Public College Students
  24. 24. Who is your intended audience?Who do you want to have aconversation with? Parents Teens Student Athletes Colleagues Policy Makers General Public College Students Donors
  25. 25. What does that audience have to say to you?What do you have to say to them?
  26. 26. Are you where the conversation is happening?• Are they Tweeting?• Are they blogging?• Are they on Facebook?• Are they watching videos?• Are they looking at pictures?• Are they creating THEIR own media?
  27. 27. Do you have a message crafted?• Don’t text and drive• Drink 1% milk• Exercise 30 minutes per day• Have family dinners• Save the whales• Donate to our fund• Vote for Pedro
  28. 28. Do you need their input or action?• Get out the vote• Attend school board meeting• Come to town hall meeting• Take our survey• Call us if you need help with your recovery• Are you outraged?• Send us a check
  29. 29. Can you and are you willing to respond to their input?• I need help• I hate you guys• You never returned my call• You guys are idiots• You guys are great• Visit my web site to learn how to make money from home• Go here for male enhancement pills
  30. 30. http://www.globalnerdy.com/2008/12/30/
  31. 31. http://area2oh3.com/post-response-assessment-agency-version/
  32. 32. How does this fit our mission?• KPBS Radio, San Diego: Texting Service Aims At Keeping New Moms And Babies Healthy• CNN “the Chart” blog: Texting program to help teens quit smoking• Social Work magazine, April, 2010: Social Networking in Addiction Recovery — Raising Hopes, Concerns
  33. 33. How does this fit our mission?• Addiction Recovery mobile apps• Links to parenting articles and other resources• PSA distribution via tumbler, youtube, etc
  34. 34. How does this fit our mission?http://mashable.com/2012/02/25/when-parents-text-15-best/#4992913-21st-Century-Parenting
  35. 35. www.youtube.com/mcrud2
  36. 36. Isn’t this going to take up a lot of our valuable staff time?
  37. 37. Where areyou? Where do you want to be?
  38. 38. 38Source: http://bit.ly/9NBmcc
  39. 39. ONE WEEK OF WEB 2.0http://museumtwo.blogspot.com/2008/04/how-much-time-does-web-20-take.html
  40. 40. DO: Have a social media strategy DON’T:Wait until your strategy is done to get started
  41. 41. DO: Plan long term DON’T:Forget that trends are changing FAST
  42. 42. DO: Pay attention to your feeds DON’T:Forget to listen. And talk back
  43. 43. DO:Sound off on important topics DON’T:Whine, complain, or be mean.
  44. 44. DO:Let people know what you are up to DON’T: Only promote yourself
  45. 45. DO: Let your passion be known DON’T:Go too far with letting your passion be known
  46. 46. DO:Starve your agency for the sake of your social media efforts DON’T: Starve your social media efforts
  47. 47. DO: Join the conversation DON’T:Join the conversation just because I said so
  48. 48. General social media resources www.mashable.com http://www.youtube.com/nonprofits http://www.pewinternet.org/http://www.kff.org/entmedia/internet.cfm(Kaiser Family Foundation internet& health study) http://www.ladonnacoy.com/
  49. 49. Prevention Network social media links• www.twitter.com/kendail• www.twitter.com/pnmichigan• https://www.facebook.com/pages/Prevention- Network-Michigan/340383004922?ref=ts %3F7%2C15• www.facebook.com/mcrud96• https://www.facebook.com/pages/Parenting- Awareness-Michigan/344643609571
  50. 50. Or, the old fashioned wayPrevention Network800-968-4968kend@preventionnetwork.org

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