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STUDENT ATTRACTION AND RETENTION SOLUTIONSPM+CO and RetensaAttrition Risk Matrix
STUDENT ATTRACTION AND RETENTION SOLUTIONSRetensa                                                  PM+CORetensa addresses ...
STUDENT ATTRACTION AND RETENTION SOLUTIONSYour relationship with prospective and enrolled students.Do you have the student...
ATTRITION RISK MATRIXPowerful tool to determineyour ideal student profile andprobability of student attrition
STUDENT ATTRACTION AND RETENTION SOLUTIONSSERVICE 2Attrition Risk MatrixDo you really know where to best focus investments...
STUDENT ATTRACTION AND RETENTION SOLUTIONSSERVICE 2Attrition Risk Matrix: Customization and MethodologyEnsures better targ...
STUDENT ATTRACTION AND RETENTION SOLUTIONSSERVICE 2Uni College: Sample Student Attrition Risk Matrix            Additional...
STUDENT ATTRACTION AND RETENTION SOLUTIONSOur team will provide optimal research,analysis and marketing resources forrecru...
PISARKIEWICZ MAZUR+CO INC                  RETENSA RETENTION SOLUTIONS305 Broadway Suite 210 New York NY 10007   55 W 39th...
PMCO_Student Attrition Martix
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PMCO_Student Attrition Martix

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Attrition Risk Matrix is the ideal tool to categorize, quantify and analyze a student body’s risk for departure. An attrition Risk Matrix will indicate whether or not ideal or highly valued students will be retained. After using the Matrix to identify which individuals are at the highest risk for leaving a school, specific and individualized interventions can be made to retain these student or demographic groups. College or program wide initiatives can also be created to reduce attrition overall.
Ensures better targeting of school resources

The “Ideal Student Profile” is a customizable algorithm that categorizes current, former and future students into five levels based on how closely the students fits the ideal student profile. This profile is entirely chosen by the wants and needs of the college.

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PMCO_Student Attrition Martix

  1. 1. STUDENT ATTRACTION AND RETENTION SOLUTIONSPM+CO and RetensaAttrition Risk Matrix
  2. 2. STUDENT ATTRACTION AND RETENTION SOLUTIONSRetensa PM+CORetensa addresses the social and economic impact of PM+CO is a brand-focused design agency dedicated toturnover for education institutions, companies and helping socially responsible organizations maximize theirassociations on 5 continents and in 9 languages, positive impact on our world.combining behavioral science, predictive analytics andweb-based technology to deliver long-term recruitment They are an award-winning, internationally recognizedand retention solutions. branding and integrated marketing communications agency. They successfully connect their clients’ audiences through all forms of media and design. Their capabilities include: strategy and brand positioning, collateral, web design, digital marketing, direct mail, advertising, environmental design and social media.By merging their unique skills and knowledge, Retensa andPM+CO collaborate to provide 3 optimal research, analysis andmarketing resources in recruitment, enrollment and retention.
  3. 3. STUDENT ATTRACTION AND RETENTION SOLUTIONSYour relationship with prospective and enrolled students.Do you have the students you want?How do you retain those you’d most like to keep?8-STAGE STUDENT LIFE CYCLEThe Student Life Cycle is the foundation uponwhich all student attraction and retention serviceare delivered. These services intersect at one (ormore) of these 8 stages.Only when a school knows what is happening in,and how well they manage each of the 8 stages,can they attract and retain students long term with:• efficiency• maximized return on the investment in human and financial resources• strategic success
  4. 4. ATTRITION RISK MATRIXPowerful tool to determineyour ideal student profile andprobability of student attrition
  5. 5. STUDENT ATTRACTION AND RETENTION SOLUTIONSSERVICE 2Attrition Risk MatrixDo you really know where to best focus investments in recruitment and retention?Analysis and TargetingAttrition Risk Matrix is the ideal tool to categorize, quantify and analyze a studentbody’s risk for departure. An attrition Risk Matrix will indicate whether or not ideal orhighly valued students will be retained. After using the Matrix to identify whichindividuals are at the highest risk for leaving a school, specific and individualizedinterventions can be made to retain these student or demographic groups. College orprogram wide initiatives can also be created to reduce attrition overall.The Attrition Risk Matrix is built on the:• “Ideal Student Profile” and• “Probability of Student Attrition”
  6. 6. STUDENT ATTRACTION AND RETENTION SOLUTIONSSERVICE 2Attrition Risk Matrix: Customization and MethodologyEnsures better targeting of school resourcesThe “Ideal Student Profile” is a customizable This advanced index combines data to predict where thealgorithm that categorizes current, former and greatest potential losses are in the future (i.e. who wouldfuture students into five levels based on how provide alumni donations if we are able to retain them)closely the students fits the ideal student profile. and who would be a major loss in the present A presentThis profile is entirely chosen by the wants and contributor builds positive experiences for other studentsneeds of the college. and will increase other students’ satisfaction, increasing the likelihood of peer retention, legacy students, impactFor example, a high value (Level 5) student could on the college’s recruitment goals and increased alumniinclude one that: giving.• participates in athletics Once the variables for the “Ideal Student Profile” are• achieves high academic performance established, past historical data is analyzed to determine• represents a demographic group or minority students’ probability of attrition, and current student commitment levels are captured. “High risk” (upper right• undertakes a preferred major in RED on following chart) are more likely to be a• participates in student activities significant loss based on the school’s strategic goals (i.e.• gives back to the college in the form of due to their alumni giving, impact in fostering a positive alumni donations college experience for all students, or their status as high performer/ideal student”. “Low risk” individuals are those• any other valued traits who have fewer qualities of an ideal student or are ideal students with higher indications of retention.
  7. 7. STUDENT ATTRACTION AND RETENTION SOLUTIONSSERVICE 2Uni College: Sample Student Attrition Risk Matrix Additional variables can include level of involvement in college sponsored student groups, employment as college workers (tour guides, resident advisors, etc.) and any other available variable.
  8. 8. STUDENT ATTRACTION AND RETENTION SOLUTIONSOur team will provide optimal research,analysis and marketing resources forrecruitment, enrollment and retention.This will enable you to have the informationyou need to bring enrollment and retentionto the volume levels and profiles you desireto meet your short and long term goals.Please contact for further information ontiming and the required investment to meetyour needs.Thank you.
  9. 9. PISARKIEWICZ MAZUR+CO INC RETENSA RETENTION SOLUTIONS305 Broadway Suite 210 New York NY 10007 55 W 39th Street, New York NY 10018P 212 776 1477 X222 P 212 545 1280Steven Mazur Chason Hechtsm@designpm.com chason@retensa.com

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