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Slide deck from PMGroup's Digital Futures 2014 webinar.
(The webinar itself was presented by PMGroup editorial director Dominic Tyer, with guest commentary from Carwyn Jones, managing director of The Earthworks, and is available with audio here: http://www.pmlive.com/pharma_intelligence/digital_futures_2014_webinar_532653.)
Based on the annual Digital Futures survey the slides cover pharma's digital marketing priorities, most valuable social media channels and biggest challenges with 'digital'.
The survey found mutlichannel marketing, healthcare professional networks and digital strategy were top of mind for pharma marketers.