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Digital projects by Cesar Jabr


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Monthly Talk points:
How to indicate digital transformations are happening?
Impact of Digital Transformation on traditional project mgmt.
Aligning project mgmt. principles with Digital Transformation initiatives to drive change
Planning for Digital transformation projects
Recommendations for DT adoptions and adaptations

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Digital projects by Cesar Jabr

  1. 1. PMILebanonChapter Digital Projects
  2. 2. PMILebanonChapter This presentation was prepared for PMI Lebanon Chapter; Thursday, December 28, 2017
  3. 3. PMILebanonChapter
  4. 4. PMILebanonChapter Brian Solis: Digital transformation – the re-alignment of, or new investment in, technology and business models to more effectively compete in a digital economy – becomes standard. Companies will invest in digital customer experiences to improve experiences for all customers and employees. There is no one type of customer or employee. Thus, digital transformation efforts will not be informed by digital trends; instead, social science will help decision-makers better understand how digital trends affect how people work, shop, communicate, what they value etc. Technology will then be an enabler to human-centered transformation in the enterprise to create more adaptive models, processes and systems to evolve.
  5. 5. PMILebanonChapter The Fourth Industrial Revolution, Klaus Schwab We are at the beginning of a global transformation that is characterized by the convergence of digital, physical and biological technologies in ways that are changing both the world around us and our very idea of what it means to be human. The changes are historic in terms of their size, speed, and scope. This transformation—the Fourth Industrial Revolution—is not defined by any particular set of emerging technologies themselves, but rather by the transition to new systems that are being built on the infrastructure of the digital revolution. As these individual technologies become ubiquitous, they will fundamentally alter the way we produce, consume, communicate, move, generate energy and interact with one another.
  6. 6. PMILebanonChapter Impact of digital transformation on traditional project management Whatever can be digitized will be. And whatever can’t be digitized will have an increasingly complex web of interconnected digital layers. Whether leveraged to fuel growth, cut costs or spur innovation, these core truths lie at the heart of the dramatic changes that are transforming businesses throughout the world. In itself, digitization is nothing new. From books, maps and music to flight check-ins, online payments and virtual personas, digitized products and services have been on the rise as a de facto way of organizing production and distribution for decades. So what makes this particular technological transformation different? And why is it critical for businesses to understand its true impacts?
  7. 7. PMILebanonChapter Breakdown of market barriers Entire networked organizations are only a logical extension of these trends. When physical location no longer matters as much as having the right talent connected by the right digital working tools, it becomes possible for specific projects, rather than long-term investments, to steer the course and scale of complete enterprises. This is particularly true for software development, where a broad collection of developers can work independently for a number of companies, shifting commitments according to personal interest and potential gains for the project they happen to be engaged in.
  8. 8. PMILebanonChapter Efficient implementation through technology Timely tracking and aggregated reporting are essential control instruments for management and a prerequisite for measuring project progress. To reduce the number of non-critical projects entering the pipeline, leading players require that each incoming change initiative (e.g., for application development) articulate the expected return on investment as part of the approval application. With such late and unforeseen business requirements frequently bogging down projects and resulting in costly project overruns, the overall business value of platform migrations can easily come into question.
  9. 9. PMILebanonChapter Project management principles
  10. 10. PMILebanonChapter We can’t solve problems in new ways using old thinking… We’ve seen a trend over the years of companies moving towards more of agile, iterative or hybrid approach. The appetite for long, drawn out waterfall types of projects seems to be diminishing. One of the keys to the projects’ success was a move away from a waterfall approach to a hybrid iterative approach. This enables them to get user feedback earlier and throughout the project rather than waiting until the end. What’s interesting is that in the past there was always this push for using technology, but there was a resistance to change. That really led to a focus in the operations and technology community on project management and teaching the industry about the importance of having disciplined methodology around project delivery. Now we see it’s the business asking ‘how do we leverage these newer technologies, how do we catch up to the backlog of technology needs in our project?’
  11. 11. PMILebanonChapter Initiatives to drive change Because technology disrupts the business landscape in unexpected ways and does this more quickly than it used to, the primary feature of successful economies will be their capacity to be agile, adapt to changes, and respond to shocks relatively smoothly and speedily. These aspects are meant to be captured by the education and skills, labor market and goods market, pillars that measure the extent to which a country’s regulations and human capital support structural change and industrial revamp.
  12. 12. PMILebanonChapter Transforming the possession / transaction model As markets move from huge stockpiled inventories of physical products to massive cloud servers filled with on- demand software products and services, they will demand more collaboration and disruptive business models from all stakeholders. No longer in the business of top-down planning and industry-centric organization, they will be forced to turn outward toward more open networks characterized by crowdsourcing, crowdfunding and open innovation. All focused on discovering and delivering the right interactions and access models to meet consumer demands, or consumers of the customers’ demands.
  13. 13. PMILebanonChapter The biology for corporate survival As Companies operate in an increasingly complex world: Business environments are more diverse, dynamic, and interconnected than ever—and far less predictable. Yet many firms still pursue classic approaches to strategy that were designed for more-stable times, emphasizing analysis and planning, focused on maximizing short-term performance rather than long-term robustness. Any organization can become agile, but agility is not a purpose in itself; it’s the means to a broader purpose. To give up traditional hierarchy, formal meetings, overengineering, detailed planning, and excessive “input steering” in exchange for empowered teams, informal networks, and “output steering.”
  14. 14. PMILebanonChapter The Hoover dam What can we learn from the Hoover Dam project that influenced modern project management?
  15. 15. PMILebanonChapter The Hoover Dam lessons The Hoover Dam was completed two years ahead of schedule and under budget despite political, economical, technical, and organizational obstacles. Previous literature regarding the Hoover Dam project focused primarily on the aspects of design, engineering, and construction, with minimal analysis or discussions on project and program management techniques unique to this undertaking. A historical review of the Hoover Dam project reveals that the project team implemented a number of innovative strategies and practices that are comparable to critical success factors for today's megaprojects to overcome monumental project challenges and obstacles.
  16. 16. PMILebanonChapter The three gorges dam, one of the largest projects of our time and the most criticized.
  17. 17. PMILebanonChapter The three gorges dam Ever more unreliable rainfalls put a big question mark behind the benefits and the economics of the Three Gorges Dam. Financial cost: The official cost of the Yangtze dam is US$27 billion. Critics argue that if all hidden costs are included, the project's real price tag amounts to $88 billion. It would have been cheaper to generate electricity and replace coal through other means. While the dam was under construction, the energy efficiency of China's economy decreased. According to the Energy Foundation in the US, it would have been "cheaper, cleaner and more productive for China to have invested in energy efficiency" rather than new power plants.
  18. 18. PMILebanonChapter Lebanon PSTN 1993 – 1999 One of the biggest projects in Lebanon, 385 million $. Delivered by Siemens, Ericson and Alcatel. Mobilized 1500 direct and 5000 indirect employees. Nearly half the amount of the project amount disbursed in Lebanon in Civil Works and Local Salaries. Copper OSP networks, Fiber Optics networks, New Buildings, Rehabilitation of old ones, Tower Foundations, Tower erection, Earth Station, Control Centers, Switches, Generator Sets, Micro-wave links, leading to the nation-wide fixed line network. Client changed 3 times, zero infrastructure, Planning & Design, Supervision, FIDIC engineer, changes in scope with each political election. Systems, staffing, training, organization, S Curves, Critical Paths. Consortia, several countries, expatriates, custom duties, Solutions, contract management.
  19. 19. PMILebanonChapter Software Projects The Project Manager’s Role in Software Development. Having led lots of development teams and projects, I have occasionally been asked by clients “Why do we need a project manager? The developers know what we want to do; can’t they just do the work? We can maintain the schedule.” Due to my position, it’s hard not to get a little defensive and wonder, “why do they ask?” Do they just really want to update their own project plans?
  20. 20. PMILebanonChapter EPM / EPMO •  A project management office (PMO) is a group or department within a business, agency or enterprise that defines and maintains standards for project management within the organization. •  The primary goal of a PMO is to achieve benefits from standardizing and following project management processes, policies and methods. For the office to be most effective, it should embody the organization's culture and strategy. The popularity of the office has increased, as more companies with PMOs have received returns on investment.
  21. 21. PMILebanonChapter Change Management Projects What is change management in project management? First off, change within the context of project management is anything that transforms or impacts projects, tasks, processes, structures, or even job functions. Therefore change management refers to the tools and processes you use to manage change within a project and its project team. More often than not, change management refers to overseeing your team to successfully incorporate change into their work to achieve the overall project objectives.
  22. 22. PMILebanonChapter Transformation Projects The three types of change occurring in organizations today are: (1) developmental,(2) transitional, and (3) transformational. Traditional project management and what is commonly called, “change management” effectively support developmental and transitional change, but they are woefully insufficient for transformational change. You will need to understand the type of change you are in to know whether typical project or change management approaches can work for you.
  23. 23. PMILebanonChapter Constants: Scope of Work What is statement of work in project management? Statement of Work (or SOW) is a formal document that defines the entire scope of the work involved for a vendor and clarifies deliverables, costs, and timeline. It is needed in situations where a project involves vendors and external contributors in addition to the internal project team. You usually create a SOW as part of a bid document or part of a contract. It is vital that the SOW is clear to all stakeholders in order to clarify the metrics for success and to avoid disputes involving deliverables, budgets, or timelines.
  24. 24. PMILebanonChapter Constants: S-Curve The typical cumulative cost vs. time curve for a building takes the shape of a letter S. At the beginning of the project, when mobilization and organization take place, costs accumulate slowly. Later, when most of the crews are on the project, costs accumulate at an almost constant rate. Toward the end of the project the crews complete their work and the cost accumulation decelerates. Goodbye.
  25. 25. PMILebanonChapter Constants: Critical Path Critical path project management (CPM) is a technique used to complete projects on time by focusing on key tasks. One path through all the inter-connected tasks is the fastest avenue to take when completing any project. By focusing on the tasks that make up the critical path, the project manager maximizes the chances of completing the project on time.
  26. 26. PMILebanonChapter Constants: Plan B, really? Plan B is not a constant anymore, at least not in the way we studied it. Now we run plans A & B together and call it: Agile Method. Bad news, Agile method is replacing the way we studied Project Management. Agile method is the result of digital transformation. Digital transformation means all our environment is software, including projects. A digital project management is better managed by the Agile method rather than by the conventional Project Management.
  27. 27. PMILebanonChapter Constants: Delivering Early One of the constant profitability secrets is to deliver the project as early as possible. The earlier the delivery, the more the benefits. The best way to deliver early is do the tasks right from the first time. Mistakes delay the project. To make the tasks right, we need to design right. The more we invest in design the earlier we deliver the project and the more the benefits. Now we have continuous redesigning with with reiterations. This opens the door for Design Thinking, one of the necessary factors for successful product management.
  28. 28. PMILebanonChapter Digital Transformation That is because digital transformation is not about the technology itself but about improving the business so that it prospers in the digital age. The technology is used as support for making the transformation happen, but the deeper transformation is to be created and maintained by people. When the people experience / leadership aspect is neglected, the organization may get lost in implementing changes and turning in a circle but never evolving. It will be as such until the organization changes its approach or until it can’t survive anymore, and there happens a type of business cannibalization.
  29. 29. PMILebanonChapter Agile, manifesto
  30. 30. PMILebanonChapter Agile Method Although Incremental software development methods go as far back as 1957, agile was first discussed in depth in the 1970s by William Royce who published a paper on the development of large software systems. Later in 2001, the agile manifesto, a "formal proclamation of four key values and 12 principles to guide an iterative and people-centric approach to software development," was published by 17 software developers. These developers gathered together to discuss lightweight development methods based on their combined experience.
  31. 31. PMILebanonChapter Agile Project Management Agile project management allows Project Managers to hit key milestones and provide executives with fast, accurate project status even when the deliverable is a moving target. By having greater visibility and continuous feedback, agile PMOs can react very quickly to change and bottlenecks in the development process, delivering better software, faster. Software projects change constantly. When customers are expected to finalize requirements before they can test-drive the prototypes, overhead and long delays often cripple the project. Agile Project Management is about embracing change, even late in the development stage. Its about delivering the features with the greatest business value first, and having the real-time information to tightly manage cost, time and scope.
  32. 32. PMILebanonChapter Product Manager A Product Manager is responsible for the ongoing satisfaction of unmet needs of customers so it will contribute to the following: •  More value than the competition •  Build a sustainable competitive advantage •  Financial benefit for a business This includes but also extends beyond the lifecycle of any one product. Managing the product throughout the product lifecycle ensuring that it continues to satisfy market needs includes: •  Gathering and prioritizing product and customer requirements, •  Defining the product vision, •  Working closely with engineering, •  Working with sales, marketing and support to ensure revenue and customer satisfaction goals are met. The Product Manager’s job also includes ensuring that the product and marketing efforts support the company’s overall strategy and goals. A Product Manager tries to find out the customers’ needs and develop a product to satisfy them.
  33. 33. PMILebanonChapter ProDect Management The first challenge in differentiating the role of Project Manager or a Product Manager is that they sound a lot alike. While it is a trivial semantic issue it often leads to confusion about the 2 roles. It’s important to begin with the definition of the words Product and Project. •  PROJECT: A project is a temporary endeavor undertaken to create a unique product, service, or result. •  PRODUCT: A product is anything that can be offered to a market that might satisfy a want or a need. A product has a life cycle. It’s conceived, developed, introduced and managed in the market, and retired when the need for a product diminishes. A product developed within context of a project is needed to create a product. During the life cycle of a product sometimes multiple projects can occur.
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  35. 35. PMILebanonChapter Digital ProJuct or ProDect
  36. 36. PMILebanonChapter Design Thinking The best definition of design thinking is the connection between creativity and innovation, impacting the consumer, products, location, process and performance. Done well, it can be a key differentiator in the digital delivery of services. Design Thinking, which has been around now for over a decade, is a design methodology that helps businesses understand their problem statements better by rooting it in end user research, and uses that research to influence a more impactful design solution. The five dimensions of Design Thinking: Empathize with Users, Create Definitions; Ideate; Prototype; Test.
  37. 37. PMILebanonChapter Recommendations for DT adoptions and adaptations Being Digital: Engaging the Organization to Accelerate Digital Transformation Many of the concepts in the executive’s change management playbook still apply to Digital Transformation. But, how executives are engaging their organizations is dramatically different. Digital tools help leaders connect with employees at unprecedented scale and in new ways. Blogs provide a forum to share regular, candid perspectives and collect feedback. Digital videos help create richer, more personal executive communications. Enterprise social platforms offer employees the opportunity to share their ideas, collaborate with colleagues and be recognized for their contributions.
  38. 38. PMILebanonChapter Recommendation: Go Agile Being Digital: Why Should I Care about Agile Project Management? Agile project management continuously evaluates time and cost as primary constraints. Rapid feedback, continuous adaptation and QA best practices are built in to the teams committed schedules, ensuring top-quality output and proven processes. Agile Project Managers look at proactive, real-time delivery metrics such as Velocity, Burndown and Cumulative Flow versus frequently out-of- date Gantt Charts, spreadsheets and irrelevant or impossible project milestones. The net result? You have fewer costly end-of-project surprises, and the working product is delivered in weeks rather than months.
  39. 39. PMILebanonChapter Case Study: Deutsche Bank Deutsche Bank’s robo advisor “ROBIN” is a digital investment solution, which offers automatized portfolio management services based on ETFs. As an end-to-end digital product, from the creation of an individual investment strategy to the administration cockpit, ROBIN allows full transparency on the portfolio at any time and on any device. In an iterative and agile approach, the project team and other stakeholders from all bank departments put all the steps in relation to each other and created an entirely digital and innovative customer journey. Deutsche Bank created an end-to- end digital product (including various digital features) with state-of-the-art user experience that will become a future cornerstone for the bank’s in- vestment business.
  40. 40. PMILebanonChapter Waterfall approach Waterfall is a process to effectively guide product development and launch project through distinct phases, followed by management decision points (called gate reviews) which can either move the project forward or stop it based on phase outcomes. •  Innovation Board aims to qualify, select and prioritize strategic product concept and manage roadmap •  Innovation Board is chaired by strategy to ensure alignment with all Line of Business
  41. 41. PMILebanonChapter New products Existing products to launch in other countries Product evolutions A2P SMS SMS FW SMS GW Managment Strategy Operato rs Partner s Opportunity study Design Develop Deploy & Launch Manage & Review Strategy / Idea=on M0 M1 M2 M3 M4 M5 Innova&on Board Product & Marke&ng Board
  42. 42. PMILebanonChapter Opportuni ty study Design Develop Deploy & Launch Review & Manage •  Validate ini&al ideas and product concept •  Select and posi&on products in the commercial roadmap Time To Go Time To Market •  Define & design product func&onality •  Perform Feasibility Study & Impact analysis •  Outline Business Model •  Confirm roadmap •  Develop product •  Perform technical acceptance and test •  Validate media plan, campaign and UI development •  Deploy marke&ng tools •  Opera&onal process ready •  Launch review and correc&ve ac&ons •  Improve or stop products not achieving planned results Time To Value 2-4 weeks 1-3 months 3 weeks 1-2 weeks 1-3 months M0 M1 M2 M3 M4 M5
  43. 43. PMILebanonChapter Opportuni ty study Design Develop Deploy & Launch Review & Manage Time To Go Time To Market Time To Value 2-4 weeks 1-3 months 3 weeks 1-2 weeks 1-3 months Innova&on Board Product & Marke&ng Board Product & Marke&ng Board Product & Marke&ng Board Product & Marke&ng Board Product & Marke&ng Board M0 M1 M2 M3 M4 M5 Qualify & select strategic product concept to be further studied Manage all aspects of product development, validate product readiness, validate commercial launch and review results of market launch
  44. 44. PMILebanonChapter Opportuni ty study Develop, Deploy & Launch Review & Manage •  Generate ini&al ideas and product concept •  Select and posi&on products in the commercial roadmap •  Perform Feasibility Study & Impact analysis •  Outline Business Model Time To Go Time To Market •  Develop product •  Perform technical acceptance and test •  Validate media plan, campaign and UI development •  Deploy marke&ng tools •  Opera&onal process ready •  Launch review and correc&ve ac&ons •  Improve or stop products not achieving planned results Time To Value M1 M4 M5 M0
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  46. 46. PMILebanonChapter