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Agile Product Owner

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Michael Nir
A Practical Roadmap For Value Driven Product Owner Excellence.

The product owner is vital for the effective transformation of the organization. This presentation provides a practical roadmap to product owner excellence. We discuss BABOK framework and a business analysis approach for product owners - defining key concepts and methods for success. We touch on:

• The Business Analyst, Agile - the manifesto, and the Product Owner;
• PO and BA differences and similarities;
• Three key differentiators for Product Owner excellence.

Professional Product Owners - pivotal in leading organization growth.

Published in: Business
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Agile Product Owner

  1. 1. The Agile Product Owner PMICIC PDD, Indianapolis, 23rd October 2015 Michael Nir President Sapir Consulting
  2. 2. All rights reserved to Sapir Consulting
  3. 3. Michael Nir • President @ Sapir Consulting US LLC • M.Sc. Engineering, PMP®, SAFe™ accredited • Author of 11 bestseller business books • Global clients - telecoms, hi-tech, software development, R&D environments and petrochemical & infrastructure • Integrating the hard and soft parts of Business, Development and more m.nir@sapir-cs.com The Agile PMO – great results NOW
  4. 4. Starting with the end in mind • Professional Product Owners – crucial in successful Agile/Scrum – where do we fail? • This presentation follows a one day workshop: The empowered Product Owner The Agile PMO – great results NOW
  5. 5. What will we discuss during the presentation? AGENDA  The Business Analyst, Agile - the manifesto, and the Product Owner  PO and BA differences and similarities  Three key differentiators for Product Owner excellence
  6. 6. Business Analyst PAIR EXERCISE  Capture on the handout:  What is the role of the BA?  What are the primary activities a BA performs?
  7. 7. Business Analyst  BABOK: BA – a practitioner of business analysis;  Business Analysis: the set of tasks and techniques to work as a liaison among stakeholders in order to understand the structure, policies, and operations of an organization, and recommend solutions that enable the organization to achieve its goals. DEBRIEF - BABOK
  8. 8. Business Analyst DEBRIEF - BABOK
  9. 9. Agile approach PAIR EXERCISE  Capture on the handout:  What is Agile?  What are the Agile values?
  10. 10. Debrief – “Agile” – adaptive iterative…  Catch all phrase  Broad range of adaptive approaches  No single discrete approach, though Scrum seems to be the current winner DEBRIEF
  11. 11. Starting point AGILE MANIFESTO Source: http://agilemanifesto.org/
  12. 12. Agile culture – 12 principles (1) The Agile PMO
  13. 13. Agile culture – 12 principles (2) The Agile PMO
  14. 14. Agile approach - Scrum process The Agile PMO
  15. 15. Product Owner - sole value creator connecting business to development and operations
  16. 16. Product Owner PAIR EXERCISE  Capture on the handout:  What is the role of the Product Owner?  What are the primary activities a Product Owner performs?
  17. 17.  The Product Owner is responsible for maximizing the value of the product and the work of the Development Team. How this is done may vary widely across organizations, Scrum Teams, and individuals. Product Owner DEBRIEF – SCRUM GUIDE
  18. 18. The Product Owner is the sole person responsible for managing the Product Backlog:  Clearly expressing Product Backlog items;  Ordering the items in the Product Backlog to best achieve goals and missions;  Optimizing the value of the work the Development Team performs;  Ensuring that the Product Backlog is visible, transparent, and clear to all, and shows what the Scrum Team will work on next; and,  Ensuring the Development Team understands items in the Product Backlog to the level needed. Product Owner DEBRIEF – SCRUM GUIDE
  19. 19. BA – PO ; where’s the difference??? EMPOWERING THE PRODUCT OWNER  Some things are the same  Areas where the Scrum Product Owner is orthogonal to a ‘traditional’ Business Analyst  Areas where Product Ownership is missing
  20. 20. The context for the Product Owner – why reinvent the wheel THE EMPOWERED PRODUCT OWNER  Product Owner ~ Business Analyst?
  21. 21. Strategic value driven THE EMPOWERED PRODUCT OWNER
  22. 22. Areas where we might enhance the Product Owner role ROAD MAP TO PRODUCT OWNER EXCELLENCE 1. Portfolio steering + business case 2. Eliciting and analysis tools, and slicing 3. Traceability where required
  23. 23. 1. Product Owner portfolio steering – aligns and directs ROAD MAP TO PRODUCT OWNER EXCELLENCE New Opportunities Business Case Portfolio
  24. 24. 1. SAFe is a relevant framework to consider ROAD MAP TO PRODUCT OWNER EXCELLENCE
  25. 25. 1. Agile business case – make it valued ROAD MAP TO PRODUCT OWNER EXCELLENCE  Are they going to read it ?
  26. 26. 2. Analysis and modeling techniques ROAD MAP TO PRODUCT OWNER EXCELLENCE
  27. 27. 3. Traceability ROAD MAP TO PRODUCT OWNER EXCELLENCE Elicited Analyzed Features User Stories Backlog Granularity analysis Moscow analysis Refined backlog Func. Spec? Testing Must have Should have Could have Won’t have
  28. 28. Areas where we might enhance impact the Business Analyst role ROAD MAP TO BUSINESS ANALYSIS EXCELLENCE 1. Team interaction skills 2. Sole point of contact 3. Alignment with Agile values
  29. 29. Leadership, Influence and soft skills ROAD MAP TO EXCELLENCE
  30. 30. What are the prerequisites for prince-hood ROAD MAP TO EXCELLENCE 1. Portfolio steering + business case 2. Eliciting and analysis tools 3. Traceability 4. Team interaction skills 5. Sole point of contact 6. Alignment with Agile values
  31. 31. Take away  Table on page 4 of the handout – complete the comparison and define additional role and task requirements
  32. 32. Next steps SUMMARY  Focus on value rather than form  Make your Product Owners matter  Train them in BA where needed  Train BAs in PO and Agile values
  33. 33. Thank You Make your Product Owners count! The Agile PMO – great results NOW Coming Next : Agile PMO workshop PMICIC – Carmel Indiana

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