Valeria maltoni sales acceleration summit 2014-light template

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Content is the Currency of the social Web. Good Content is intentional, relevant, and delivers business impact.

To implement content within digital/social strategy successfully, marketers need to become content creators. As publishers, brands quickly discover that content that works goes beyond grabbing attention, long the focus of branding, to delivering experiences. Learn how to keep content relevant by developing a clear content marketing framework to address the right people at the right time, wherever they happen to be – in real time and over time.

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Valeria maltoni sales acceleration summit 2014-light template

  1. 1. #SalesSummit | @ConversationAge How content creates value, delivers business impact Valeria Maltoni
  2. 2. #SalesSummit | @ConversationAge Without digital content, neither customers nor search engines will be able to engage with brands online.
  3. 3. #SalesSummit | @ConversationAge Content is the Currency of the social Web. Good Content is intentional, relevant, and delivers business impact. “
  4. 4. #SalesSummit | @ConversationAge 60.3%
  5. 5. #SalesSummit | @ConversationAge Source: Altimeter Group, 2012 What it takes: 12 content types
  6. 6. #SalesSummit | @ConversationAge 1. Establish Credibility
  7. 7. #SalesSummit | @ConversationAge Take away: make it easy
  8. 8. #SalesSummit | @ConversationAge 2. Give Concrete Reasons to Care
  9. 9. #SalesSummit | @ConversationAge Take away: make it about them
  10. 10. #SalesSummit | @ConversationAge 3. Provide a Path Forward
  11. 11. #SalesSummit | @ConversationAge Take away: builds confidence
  12. 12. #SalesSummit | @ConversationAge ITERATIVE IMPROVEMENT
  13. 13. #SalesSummit | @ConversationAge
  14. 14. #SalesSummit | @ConversationAge How content creates value, delivers business impact http://www.pmdigital.com/ @pmdigital

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