From season to season, digital is proving to be fashion’s most dependable trend. Live streaming, tweeting, and ‘gramming are the new normal around Lincoln Center. Designers now understand that lacking a compelling digital and social presence puts them at risk of losing out on extensive word of mouth branding, and subsequently, new demographics. Additionally, non-fashion retailers are also beginning to leverage the considerable influence of fashion week and the designers and influencers associated with it. Through partnerships, social media and placements on high-traffic fashion week sites, retailers are able to align their own brand and products with high fashion to secure engagement with online audiences interested in all things fashion.