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4 must have foundations to grow your social networks

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Social media is an ever-growing marketing platform. With new users joining daily and new marketing angles emerging all the time there are so many possibilities right at your fingers tips. The most exciting part is really connecting with your target client and making meaningful connections that you wouldn't have had to opportunity to do so otherwise.

So with all the changes going on all the time and new possibilities how can you continuously grow you network effectively? We'd like to share 4 foundations that ring true in any network you join and no matter what changes they make.

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4 must have foundations to grow your social networks

  1. 1. 4 Must Have Foundations to Grow Your Social NetworksSocial media is an ever-growing marketing platform. With new users joining daily and new marketingangles emerging all the time there are so many possibilities right at your fingers tips. The most excitingpart is really connecting with your target client and making meaningful connections that you wouldnthave had to opportunity to do so otherwise.So with all the changes going on all the time and new possibilities how can you continuously grow younetwork affectively? Wed like to share 4 foundations that ring true in any network you join and nomatter what changes they make.1st Foundation: Always be yourself and represent your branding.In reality this means two things. First, stay true to your branding. This means colors, logos, pictures allthat fun stuff. You want to have a consistent appearance online, this helps people remember andrecognize you across multiple platforms.Second, be yourself. We have a saying we like to use "Be Personable, Not Personal." You want yourinterests and passions to shine through at all times so new connections can see who you are and get toknow you more.In being personable you can still keep your personal life private. Lets give an example, if you went out tothe movies with your kids and during the movie you had light bulb moment use this in your content.People will love it! This creates a connection point between you and your readers, gives them somethingto relate too...and often times the message youre teaching is conveyed much easier.To keep your family private you could say something along the lines of "This weekend I wanted to abreak from the busy office with my family and watch a good movie! Lo and behold during the movie Ihad break through. Doesnt it seem like when you relax and let loose that the best ideas come to you?"That is a great introduction or lead in for a blog, your readers will connect and want to hear more.2nd Foundation: Give credit where credit is due.This is so important. Doesnt it feel really great when you log into to Twitter and see that people haveshared one of your blog posts with their audience? Everyone loves having this feeling! One key togrowing your social media presence is by sharing useful content from thought leaders, or others, withyour community. In doing so youll also build your relationship with that person. We share our mentorscontent all the time. We learn a lot from their content too! Heres a few tips to make the most of sharingothers content:
  2. 2. Give them credit:On Facebook, tag their Facebook Page name. Your post will then show up on their page and theiraudience can see your post.On Twitter, @mention them. Your post will now be right in front of the person so theyll see youreacknowledging them - and more often than not they will acknowledge you, great exposure!Leave them a comment:If youre sharing a good blog with your audience post why not leave a comment on the blog? You canshare how you relate to the post or your opinion on the topic. This will also help your visibility with theiraudience.3rd Foundation: Always seek out new connections.Social media is online networking. When you attend networking events in person you walk around andintroduce yourself. You might comment on their business card and ask questions about their business toget the conversation going. The same thing happens online. If you find someone really interesting thatyou want to spark a conversation, check out their website. Then send them a Tweet or post on theirFacebook page. Start the conversation.One of the most popular questions we get is "How do I find new people to connect with?" We havecreated a really effective process for connecting our clients with their target marketing. Lets look at afew things you can do every week to grow your network with valuable connections:Facebook:Visit communities where your target clients "hang out" Think of thought leaders and networks that youcan go to and start connecting with people. Join the conversation and share your insights. Be sure topost from your business page if you have one. This will greatly increase the awareness of your page.Twitter:Use tools like Twellow and ManageFlitter to find people in your niche. Another key activity is to monitorwho your connections are talking to and check out those people. Common interests are key inconnecting!4th Foundation: Nourish existing relationships.Building new relationships is an important piece, but dont forget about everyone youre alreadyconnected with. Keeping up with people is really important and without a good system in place thiscould become a full time job. Its a really good idea to think long term when growing your network. Hereare some ideas to put into place right now and keep your networks clean. Your schedule will reallyappreciate these!Create Facebook Lists:The lists we see most helpful are Family, Close Friends, Thought Leaders, and Industry News.Create Twitter Lists:Heres some ideas to organize your Twitter followers: Retweeters (people you want to Retweet),Thought Leaders, Colleagues, and Inspirational.
  3. 3. We have lists on our personal accounts and honestly we would be on Facebook and Twitter all day if wedidnt have these in place. We reserve time on our calendars every day to visit our lists and engage. Wehave focused engagement time without having to worry about digging through the entire social feed tofind exactly what were looking for.By putting these foundations, and a few of your own too, into place youll be ready to build yournetworks no matter where youre at.Have fun and happy networking!

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