| launchsolutions.com
Trade Show Booth Pointers:
Be a Host and an Attendee
At trade shows you have the opportunity to be b...
| launchsolutions.com| launchsolutions.com
Be a Host
2
As when hosting any party or gathering,
you want to make sure visit...
| launchsolutions.com
When you’re at your booth…
• Greet prospects in the aisle
• Use your product demo or giveaways to en...
| launchsolutions.com
Don’t…
• Spend the whole time hiding behind the table, or your laptop
or phone – get out and meet pe...
| launchsolutions.com| launchsolutions.com
Be an Attendee
5
When you’re not manning your booth,
explore the rest of the sh...
| launchsolutions.com
If you’re walking the show, or if there’s
downtime…
• Visit a fellow exhibitor.
– Learn about emergi...
| launchsolutions.com
Don’t…
• Sit on the sidelines. Yes, you should observe, listen, and learn,
but remember, you have so...
| launchsolutions.com
More from the Launch Team Blog
• Photonics West 2015 Sales Lead Survey Results
– What kind of number...
Upcoming SlideShare
Loading in …5
×

Trade Show Booth Pointers for Better Engagement

1,071 views

Published on

Booth etiquette is an important part of your trade show strategy. This slideshow includes Do's and Don'ts to help your booth staff maximize ROI for a given event.

A note to all trainers: This presentation is intended to give you a jumpstart. Please customize, add, and brand appropriately for your company and event.

Visit www.launchsolutions.com/blog for more tips.

Published in: Marketing, Technology, Business
  • Be the first to comment

  • Be the first to like this

Trade Show Booth Pointers for Better Engagement

  1. 1. | launchsolutions.com Trade Show Booth Pointers: Be a Host and an Attendee At trade shows you have the opportunity to be both a gracious host and an attentive attendee. Here are some tips for navigating both roles with ease.
  2. 2. | launchsolutions.com| launchsolutions.com Be a Host 2 As when hosting any party or gathering, you want to make sure visitors to your booth are happy and engaged, and leave believing it was worth their time.
  3. 3. | launchsolutions.com When you’re at your booth… • Greet prospects in the aisle • Use your product demo or giveaways to engage people • Ask visitors questions: What do they do? What are they looking for at the show? • Exchange Twitter handles with your guests to connect later • Take pictures and tweet them (remember to use the show hashtag, e.g., #OpticsPhotonics) • Use the visitor lounge to make calls, check email and grab a quick snack 3
  4. 4. | launchsolutions.com Don’t… • Spend the whole time hiding behind the table, or your laptop or phone – get out and meet people • Leave your booth unattended – if you need a break, ask a booth neighbor to cover for you • Let laptop bags, purses, or other personal belongings clutter the booth area 4
  5. 5. | launchsolutions.com| launchsolutions.com Be an Attendee 5 When you’re not manning your booth, explore the rest of the show. Visit people who haven’t already visited you, or view a demonstration and learn something new.
  6. 6. | launchsolutions.com If you’re walking the show, or if there’s downtime… • Visit a fellow exhibitor. – Learn about emerging technologies or industry trends. – Bring giveaways to exhibitors who might be prospects. – Tweet about other companies. – Leave your business card with people you visit. • Take advantage of demonstrations, forums, and other events offered. – Bring your business card for networking. – Ask questions or offer constructive commentary. – Tweet about the presentation or review it on your blog. 6
  7. 7. | launchsolutions.com Don’t… • Sit on the sidelines. Yes, you should observe, listen, and learn, but remember, you have something to offer, too. Even if it’s your first time at a show or you’re just walking it, there are still plenty of opportunities to get involved. • Engage with people who aren’t relevant to you. Being a social butterfly doesn’t mean you have to talk to everyone in attendance. Be selective and visit the people who make the most sense for your goals. 7
  8. 8. | launchsolutions.com More from the Launch Team Blog • Photonics West 2015 Sales Lead Survey Results – What kind of numbers can you expect? • Best and Worst of the Photonics West 2016 Exhibition • What to Order for Your Trade Show Booth, When • Best Practices for Trade Show Lead Follow-up • Why Automated Lead Nurture Is a Must for Trade Show Exhibitors 8

×