Copyright By Heather Mc Cullough


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Presentation by Heather McCullough from UNCC for Teen Services May 2008, PLCMC

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Copyright By Heather Mc Cullough

  1. 1. A Conversation About Copyright Heather McCullough, Ph.D. Director, Language Resource Center UNC Charlotte May 14, 2008
  2. 2. Overview <ul><li>Discuss copyright & higher ed </li></ul><ul><li>Respond to Qs from email </li></ul><ul><li>Discuss Fair Use & library projects, esp. video & audio creation </li></ul><ul><li>Resources </li></ul><ul><li>How to decide? </li></ul><ul><li>Projects in library branches & copyright decisions you have made </li></ul>
  3. 3. UNCC LRC Projects <ul><li>LRC supports instructional technology uses in foreign language and culture instruction </li></ul><ul><ul><li>Video: film clips, faculty- & student-created </li></ul></ul><ul><ul><li>Audio: textbooks, popular commercial music </li></ul></ul><ul><ul><li>Web: web pages, blogs, wikis </li></ul></ul><ul><ul><li>Course Management Systems & Electronic Reserves </li></ul></ul><ul><li>F2F and Distance Education copyright issues </li></ul>
  4. 4. Type of teaching use <ul><li>Face-to-face class </li></ul><ul><li>Hybrid class </li></ul><ul><li>Fully online class </li></ul><ul><li>Extracurricular events (movie nights) </li></ul>
  5. 5. Questions from Email <ul><li>I know the library holds a licensing agreement ( ) and can show those movies; are there restrictions on how those movies can be advertised?  </li></ul><ul><ul><li>Can we advertise titles?  Yes. Can use titles & images in promotional materials to cardholders. Cannot use image in ads for general (non-cardholding public). Can purchase movie posters from company to use. Julie Boggs, 888-267-2658 </li></ul></ul><ul><ul><li>Can we use images from movie posters in our fliers? In fliers to cardholders. </li></ul></ul><ul><li>On a similar note, is it legal to use images of book covers/book art on </li></ul><ul><ul><li>advertising fliers? If you own copy and post ad within library, otherwise, maybe not. </li></ul></ul><ul><ul><li>in book reports or other school projects? Yes, provide attribution. </li></ul></ul><ul><li>I'd also like to hear anything they have to say about HOW to download legal music in the library. </li></ul><ul><ul><li> </li></ul></ul><ul><ul><li> : search for “music” </li></ul></ul><ul><li>What about using copyrighted music to make your own music videos? Fair use could apply here. </li></ul><ul><li>How about using copyrighted music from video games to make promotional videos for library video game tourneys? Probably not. </li></ul><ul><li>Is it illegal to take lyrics from a book and turn them into a song?  (a song in which the teen creates the music and uses the printed words as the lyrics). Fair use – maybe? maybe not the lyrics from the entire song. </li></ul>
  6. 6. Fair Use <ul><li>The right set forth in Section 107 of the United States Copyright Act, to use copyrighted materials for certain purposes , such as criticism, comment, news reporting, teaching, scholarship, and research . Section 107 sets out four factors to be considered in determining whether or not a particular use is fair: </li></ul><ul><li>the purpose and character of the use, including whether such use is of commercial nature or is for nonprofit educational purposes; </li></ul><ul><li>the nature of the copyrighted work; </li></ul><ul><li>the amount and substantiality of the portion used in relation to the copyrighted work as a whole; </li></ul><ul><li>the effect of the use upon the potential market for or value of the copyrighted work. </li></ul>
  7. 7. Fair Use <ul><li>Fair use provisions not specific </li></ul><ul><li>Checklist may be helpful </li></ul><ul><li>Recut, Reframe, Recycle: Quoting Copyrighted Material in User-Generated Video (2008) </li></ul>
  8. 8. Center for Social Media Argument <ul><li>Copyrighted works part of media makers’ vocabularies </li></ul><ul><li>Sampling done to comment, critique, illustrate, express, celebrate, salvage, rescue </li></ul><ul><li>Intent of media maker is important </li></ul><ul><li>Examples: Satire, Personal Reportage, Pastiche </li></ul>
  9. 9. CSM: Satire & Parody <ul><li>Very clearly a “transformative” fair use </li></ul>
  10. 10. CSM: Personal Reportage <ul><li>Online diary or sharing record of event in which maker participated. </li></ul><ul><li>“… not primarily about whatever material they quote. Instead, they are concerned with personal experiences of the maker” (13). </li></ul>
  11. 11. CSM: Pastiche or Collage <ul><li>Express viewer’s relationship with material </li></ul><ul><li>“’ Blank parody, largely devoid of cultural bite” (14) </li></ul><ul><li>Media makers “express their own identities by advertising their frames of cultural reference and affinity” (14). </li></ul>
  12. 12. CSM: Pastiche or Collage <ul><li>“ There cannot be a ‘one size fits all’ approach to fair use analysis of videos in this category. Some collage or pastiche videos may imply critique of the quoted material. Other rationales for fair use apply as well, depending on the video. Pastiche and collage videos that cleverly recombine existing elements to produce new meaning will be defensible even if their approach to preexisting material is respectful rather than transgressive. On the other hand, extensive quotation that does little or nothing to reframe quoted material is certainly vulnerable to copyright infringement claims – unless it can be justified on the grounds that it is strictly private and non- commercial ” (15, emphasis added). </li></ul>
  13. 13. PLCMC projects?
  14. 14. Resources <ul><li>AAU Campus Copyright Rights and Responsibilities: A Basic Guide to Policy Considerations (2005) </li></ul><ul><li>ALA Office of IT Copyright Advisory Network (2008) </li></ul><ul><ul><li>Library Services, esp. e-reserves </li></ul></ul><ul><ul><li>For educational uses of copyrighted material </li></ul></ul><ul><li>U.S. Copyright Office: Reproductions of Copyrighted Works by Educators and Librarians (Circular # 21) </li></ul>
  15. 15. Thank you! <ul><li>Heather McCullough </li></ul><ul><li>[email_address] </li></ul><ul><li> </li></ul>