The document provides information about HAMAC, a Greek startup ecosystem organization, and its STEPS initiative. It includes: 1. The names of 9 people involved with HAMAC and 3 goals of getting to know each other, exploring opportunities, and connecting with stakeholders. 2. 4 pillars of the STEPS initiative: networking, interactive engagement, joining forces, and going extrovert. 3. Information about the mobile app market and HAMAC's presence and revenue. 4. A timeline showing HAMAC's past initiatives from 2013-2016 to support innovation and grow the ecosystem. 5. Details on the first STEPS event focusing on exploiting opportunities at AfricaCom through a

1. H A MA CB Y

2. S IF IS P S IS T AKIS
P A R IS K ON S T ANTINOU
S P Y R OS K A R A B AB AS
N IK OL A S K OK OT A S
C OS T A S E C ON OMOP OULOS
C H RISTINA T S IL IV INGOU
K OS T A S F LOK OS
J OH N D OX A RA S
V A GE L IS A N T ONIADIS
The Team

3. GOA L
N U MB ER 2
GOA L
N U MB ER 3
GOA L
N U MB ER 1
Act together
Contact other stakeholders. Participate in
conferences, events. Share resources
Explore and Learn
Learn from others experience. Explore
new opportunities
Get to know each other.
What our companies do. Can we work
together?
TheGoals

4. by HAMAC

5. Monthly event focused on extroversion
Meet-up about international presence open to the broader ecosystem (SEPE, SEPΒΕ)
Way to meet and learn about go-to-market strategy, market research
Open channel of interactive feedback during & after the event
Thematic hosting (1st Steps: AfricaCom 2015)
Invite other stakeholders: embassies, entrepreneurs, public bodies, consultants
It’sallabouttaking…therightSTEPS

6. STEPS
B U S INES S D E LE GA TION
E X E C UTION C ON F ERENCES
OF F IC E S P A C E A B R OA D
F A C ILITAT ION
H A MAC
P A R TNERS
MON T HLY E V E N T
IN S P IRATION
C ON T ES TS
A F F IL IA TION W IT H OR GS
OP E N
IN V OL V E E V E R Y ONE
R E S OURCE S H A R ING
J OIN T C ON F ERE NCE A T T ENDANCE GOV F U N DING
3PillarsofSTEPS

7. STEPS:TheVision
1. Networking
2. Interactive Engagement
3. Join Forces
4. Go EXTROVERT

8. • More than 1 Billion Smartphone users by 2016
• More than 350 Millions for professional use
• Almost 50% of global population, are unique mobile
users
• More than $1,3 Trillion market by 2016
• 35% of total technology investments
The mobile apps market is estimated
to surpass $55 Billion by end of 2015

9. Some “hot” Info about HAMAC
32 MEMBERS SINCE 2010
70+ MEMBERS IN 2015
PRESENCE IN 40+ COUNTRIES
PRESENCE IN NY & LONDON
STOCK MARKETS
MORE THAN 4000 PEOPLE
MORE THAN 400M EURO
BUSINESS REVENUE

10. 2013 2014 2015 2016
InnovationinGreecegoesGlobal Challenge Accepted GrowingtheEcosystem
•47 Ecosystem’s participants,
-supportedbytheGreekState
•70% happy with company’s
exposure
•50% of meetings held at our
pavilion
•Integrated Marketing (Media,
Website,App,5Events)
•30 + companies, start-ups, and
organizations
•55%ofparticipants saiditworth
themoney
•18%ofmeetingsatourpavilion
•Enhanced mediacoverage
•15+ participants
•43%ofparticipantshappywith 1st
Greekdelegationpresence
•10%ofmeetingsatourpavilion
•Lightmediacoverage

11. Relax…It’s only the 1st STEP
E x p l o i t A F R I C A C O M – P r e s e n t a t i o n & W o r k s h o p