How to use pay per click (ppc) advertising effectively for b2b marketing


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How to Use Pay Per Click (PPC) Advertising Effectively for B2B Marketing

5 Strategies to help business to business (B2B) marketers use PPC advertising effectively.

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How to use pay per click (ppc) advertising effectively for b2b marketing

  1. 1. Pay Per Click (PPC) AdvertisingFor B2B Marketing P.K. Bibi PPC Specialist
  2. 2. Pay Per Click (PPC) Advertising• Money down the drain? OR• A direct marketer‟s dream come true?
  3. 3. The Good News for you… your competition is clueless.• Many B2B marketers still think PPC is “money down the drain”• The few who use it, only use 3% of PPC‟s potential
  4. 4. This is your chance to use and leverage PPC, to leave your competition in the dust• LinkedIn• Google Search Network• Google Partner Network• Google Display Network• Bing Advertising• Bing Display Network• Etc
  5. 5. Does it work?How do you make it work for you?
  6. 6. 5 Ways to Use PPC Effectively for B2B Marketing Use PPC to:• Test a product or service idea• Generate “hot” leads or make sales• Find invisible leads• Stay top-of-the-mind• Bring „em back
  7. 7. 1. Use PPC to test a product or service ideaBefore you go all out, find out with PPC:• If there is a market for your solution• Who the real buyers of your product or service are• Which messages prospects will respond to• Most importantly; if they will buy from you• If you can you get enough buyers efficiently to be profitable
  8. 8. 2. Use PPC to Generate “hot” leads or make sales• Catch them in the act• Get them when they are "red hot" - actively searching for your solution• Make quick sales• Reach 3-10% of your market‟s prospects
  9. 9. 3. Find invisible leads• Get your lead capture widgets - whitepapers, reports, toolkits, CD/DVDs, etc - noticed.• Get prospects who are not actively looking, to come forward & raise their hands.
  10. 10. 4. Stay top-of-the-mind• Who has interacted with your website in the past, took some form of action, but maybe lagged?• Use PPC to show them messages about what you are up to and what you have for them.
  11. 11. 5. Bring „em back• People who have been to your site before and taken no action, bring them back, give yourself a second chance to persuade them.
  12. 12. Recap• Research/test• Hot leads• Invisible leads• Get noticed• Bring „em back
  13. 13. Get Expert Feedback ForImproving Your PPC Campaigns (FREE PPC Campaign Review)The review report will show you how to:• cut out the fat & waste from your PPCcampaigns - reduce spend by up to50%, reduce cost per acquisition, improveyour campaigns‟ conversion rates. Clickbelow to
  14. 14. About the author P.K. Bibi is a PPC Specialist,Direct & Digital Marketing Strategist with over 8 years hands-on PPCcampaign management experience and is a Google Certified Professional.