Trade Show Marketing Tips
P.J. Naughton Internet Marketing Consultant
The dark days of trade
promotional cost items
• print advertising
• direct mail
• onsite advertisement
With web2.0 marketing tools, you can
promote your trade show exhibit
TEXTING LANDING PAGES
Facebook updates can be used like Twitter but your post
reside on your FB wall. Posting Facebook info to your wall is
a good way to engage with your Fans who may or not be at
the show. Your FB post will show up on your followers
(Fans) wall post. This why it’s important to build your
Tweeting is good way to reach trade show attendees who
are not your Twitter followers. Send out Tweet updates
during the show. Be sure to add #showname in your
Tweets so they are found in the Twitter real time search
stream. Tweet about your new products, demonstrations,
contest or raffles.
Since tradeshows usually show the latest product and
most popular technology, it’s a good idea to shoot
demos videos of the exhibited products. By uploading
the videos to your YouTube Channel page, people who
were unable to attend the show are able to see your
Blog posting about your show or event
can be done before, during and after
the show. A blog post can include new
product announcements, or your take
on the show.
Be sure to add/tag the name of the
show in your post. Since blog post are
indexed within hours (unlike web pages
which can take up to 12 days), many of
your blog post can appear in a search
engines while the show is going on.
Think of Flickr as a photo sharing social media site.
Photos of your exhibit, product demonstrations and staff
can be uploaded, tagged and added to photo sets. The
photo set URL can be copied and shared in your blog,
FaceBook or Twitter feeds.
Smart phones like the Apple iPhone & Android are changing the way attendees
collect information at trade shows. Smart exhibitors will realize this and adjust their
trade show marketing strategy. If you really want to engage and market your
product beyond the halls of the show, add a QR tag to your exhibit’s pop up banner
stand, product or product ID stand.
Texting is becoming a new trade show trend. Since everybody carries a cell phone today, it has become
a great way to connect with potential customers. In order to get show attendees to opt into text
messaging, you need to sign up with a text messaging service like EZ Texting and set up a keyword.
Pop up banners are a great way to show
how attendees can opt into your text
Trade Show Texting
How it Works
Keywords are used by companies who want to offer
people the ability to join their group text messaging list
from their own mobile phones.
Show attendees can quickly and
easily opt-in to your group text
messaging list by texting your
chosen keyword to a number
assigned by the text messaging
service provider. In the image to
the right, keyword Example is
sent to 313131 .
The person will then receive an
automated reply message
confirming their subscription to
your group messaging list.
Create a Tradeshow Landing Page
Google Trends show that searches for trade show names ramp up as the show draws near and drops
off when the show is over. Why not try to become a part of this free search visibility by creating your
own landing page.
About year before the show takes place, have your website designer create a show landing page on
your company website. Name the show landing page, www.yourwebsite.com/showname. Be sure to
add the show name in the web page’s title, and header tags. This will increase the probability of the
page coming up in an Internet search. Within the landing page, add content about what you’ll be
exhibiting at the show.
If your show landing page does not show up in the organic search
(because of competition), consider running a Google Adwords campaign.
FusionTech Marketing Inc.