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  1. 1. Discovering Photography Task1 - Extension
  2. 2. Application Should post-production be added? To what extent should it be added? Advertising I think this application should be able to use post-production techniques on their photographs. This is due to advertising photographs main function is to sell a product. Without the photograph been edited, the product won’t draw in the consumer of the advertisement or persuade them to buy the product. I think the extent to which it should be used should be decided by the company advertising. I believe this because if they over produce their image, they will lose money on the product, but if they do over edit the image, the company will be losing the money, not the consumer. Therefore the companies can spend their money on whatever advertising campaign they wish to. Promotional I think promotional photography should be allowed to use post-production techniques. This is due to the applications purpose been to raise an individual or groups profile. While I believe it wouldn’t show them in a true representation of themselves, I think postproduction would attract more people to a group/individual. To whatever extent the person(s) been photographed seem necessary. They will have an image of how they want themselves to look and it’s their choice what they choose to look like in the photograph. Fashion Photography aims to try and make the clothes and their wearers look aesthetically pleasing. For this reason, I think post-production should be added to fashion photography. Unlike the two before, I believe it shouldn’t be to whatever extent the creator of the photograph thinks. I think they should show some true representation in the photographer and no0t make the models look fake. Surely appealing to normal people would require using normal people to model occasionally. Fashion Photojournalism This is the first of the applications that I think shouldn’t be adjusted or edited. This is due to the true representation the news photographers are trying to portray. I think the visual characteristics of a story should not be edited because it should be reported as it’s seen. N/A
  3. 3. Portraiture High street studio Architectural This kind of photography has a main context of individual clients. Also, the people are choosing to purchase these items are wanting to look their best, so post-production should be allowed to happen. Even though it may not portray a true representation ,people may want t look better than reality, but it’s their decision, so post-production should be allowed in this photographic application. The person who is been captured in the Portraiture should decide, if it’s for their personal use anyway. However, if it’s a portraiture of someone famous for example, I think it should be decided by the photographer and post-producer. Portraiture and High street studio are very similar in their purposes, sometimes they maybe overlap. Portraiture can be high street studio photography if it takes place there. However high street images tend to feature families and groups of people, instead of a an individual. On the other hand, I think postproduction should be added just like portraiture because if the subjects want to add extra features to make them look different, they should be able to. I think it should be added to the extent in which the group want post-production. I personally feel that too much-postproduction is bad for photography types like this, but it’s personal preference. Cropping and red-eye removal are necessary on pictures, but when it gets to the stage of tinting the hair, I believe it’s over produced. I think this photography type could be argued for post-production and against it. This is due to the function of the photograph taken. For example, if a hotelier is using the photograph to advertise their hotels, I think postproduction is required to make it look aesthetically pleasing and should attract the consumer. However, if an architect used the photograph, they would need a true representation that post-production wouldn’t give. If a hotelier is using the photograph, I think they should be able to use whatever means necessary to make the images look inviting to the potential visitors. However, if it’s an architect using the pictures, I believe postproduction shouldn’t be allowed to be used.
  4. 4. Documentary photography should show a true representation, but could also feature some post-production techniques. Documentary photographers show ‘the wider world’ and don’t won’t to give a false representation, but at the same time, documentary photographs are meant to look high in quality at the same time. Not a lot should be added to the documentary pictures. Black and white colouring is the only technique that I believe should be added in post-production, even though others add more than that, however, I believe this looks over produced and the quality element of the images are compromised. Illustration Illustration photography is very similar to Photojournalism, they both accompany news stories and help communicate the story to an audience. For this reason, I think illustration should not have any post-production techniques added, due to the true reflection they are trying to convey to the consumer of media products. N/A Medical This photography is one of the applications that shouldn’t be edited or post-produced in any way. Medical photography's main function is to show medical procedures and body parts. For this reason alone, I believe doctors should view these images un postproduced, due to the serious repercussions it could bring if these photographs were edited. N/A Documentary
  5. 5. Fine Art Due to a lot of things been categorised as fine art, this application is difficult to state whether it should be post-produced or not. I think as a whole. The whole application photography should be post-produced, but some exceptions should be made. For example, some medical, architectural and photojournalism could be classed as fine art. In this instance, I believe post-production shouldn't be used, as stated in their individual application sections. Apart form these exceptions, I think that editing of fine art photography should be used. I think the producer should decide what to change on the photographs, unless the photographer is of an architectural, medical or photojournalistic background. Commonly fine art photography postproduction techniques: •Colouring •Brightness •Curves •Levels
  6. 6. Advertising Artificial light has been added to make this product stand out form the black background. The headlights almost look like contours in the black background because some of the darker parts of the image is not striking and sharp. The light and dark contrast in this advert, which makes the image effective, which in turn makes it more noticeable to potential buyers of the product. This image is meant to find contrast with the light and the dark, but I believe the location and the artificial light that create the reflection on the floor is too distracting and takes away the whole purpose of the advert, to try and sell this particular car.
  7. 7. Promotional Brightness tool has been used to darken the sky and maybe creates an enigma about the subjects within the photograph. An enigma is the best thing you could do in a promotional image, due to consumers wanting to know more about the group if they’ve portrayed themselves in a mysterious way. I think the post-production used in this photograph is not effective because it doesn’t show the group in a normal way. If consumers (normal people) want to identify themselves with a group, they too should look as normal as possible, this was not carried out by this particular group in this image. This photograph shows a group in natural setting and portraying themselves as a normal group. The consumer may therefore relate to them more because they are similar to the group.
  8. 8. Skin imperfections are taken out, this gives the idea of models having perfect skin. Fashion I think the skin imperfection editing shouldn’t have been added because of a similar reason to the promotional application. Normal, everyday people have skin imperfections and will identify themselves with the models if they also had imperfections, instead of thinking they can’t wear these clothes because they don’t have perfect skin, unlike models. The most evident postproduction technique is the monochrome colouring added to this photograph. For a fashion application image, this photograph isn’t overly post-produced, due to fashion photography, on average, been the most over edited type out of them all.
  9. 9. Photojournalism Monochrome colouring is added to the photograph. In the table, I stated that I thought photojournalism shouldn't be post-produced, but that doesn’t mean it doesn’t happen. In this particular photo, a monochrome colouring is added to it. I think this shouldn’t have been added because it doesn’t capture the object how it’s seen by the human eye. By doing this, you are further disadvantaging the consumer of the news because they already aren’t seeing it first hand, but now they can’t truly see someone else’s view of the event also. Levels are added to this photograph also. In this particular case, it’s been used to darken the building, so it will contrast with the fire burning inside.
  10. 10. Portraiture The monochrome colour enables this subjects face to have a contrasting quality to it. The right part of his face has artificial light added to it also. This represents the man as both dark and light, which might connote both good and evil. Artificial light has been added to this image, but no connotations can be drawn from it, unlike the other image. Instead, postproduction has been added to great level for this image, but wouldn’t look good on the image on the right, due to the nature of the picture. This rule should be remembered for other application images also: a postproduction on one picture, may not work on another. Monochrome colouring adds to the effectiveness of an image. The connotation wouldn’t be interpreted the same if the colouring of the image hadn’t been changed.
  11. 11. High street studio This post-production is necessary because if it wasn’t added, the ambient light in the room wouldn’t be enough to make the subjects of the shot visible. Artificial light is always added to high street studio photographs, like it has been here. Red eye removal, skin imperfection removal and selective colouring may also have been added, so the image looks high quality like it should, due to the individual clients that are captured, Purchasing these pieces.
  12. 12. Architectural No post production techniques are added to this architectural photography piece. The function of this image could be for an architect, so they can develop this building. Like I said in the table explanation of post-production, I believe editing an image for architects would be wrong because they need to know what they’re taking on before agreeing to redevelopment, where as if it was post-produced, it would not be conveying a true representation to this particular architect. Post production techniques added: Brightness adjusted Glow around the building Possible dodge and burn added to give a dynamic range to the photograph.
  13. 13. Documentary I believe post-production techniques should be added to photographs like these because documentary photography tends to be in a collection or set. This therefore means that the same colouring style would make them look more part of a set, instead of just random images that have been banded together. Monochrome colouring I the only postproduction technique added to this photograph, like so many documentary photographs. However, The majority of documentary application photographs are coloured with monochrome, the minority been actual coloured images.
  14. 14. Illustration No post-production techniques added to his photograph, due to he true representation trying to be conveyed to the consumer. This is down to an illustration having a function to be captured how a human eye would see it, it’s trying to give viewers a visual aid on the written words, which this image is anchoring. Even with the nature of the story, the photography stays true to the actuality and doesn’t post-produce the image, like I and others believe they shouldn’t.
  15. 15. Medical If ay a monochrome filter was added to this mage and you couldn’t tell the colours apart from each other, things like procedures may go wrong, as well as others such as youth doctors believing the right image is the monochrome one, which could be fatal in the long-run. Keeping the images post-production free is definitely the best option when it comes to medical photography No post production is added, which I think is the right decision for this photographic application.
  16. 16. Fine art Change in brightness creates a dynamic range in the image. In my opinion, just the right amount of postproduction is added here. Any more and the quality would be compromised, any less and the tree wouldn’t stand out as much as it does. Alternatively, dodge and burn may have been added to the photographs. Colour adjustments may also have been a postproduction technique. These feature helps brighten/darken selective colours, while leaving others the same. The green of the tree has been lightened here, while the brown of the mud is left the same, which shows the tree is the central focus in the image.
  17. 17. Fashion photography is less important than Medical photography? The purpose of Fashion photography is to try and make the clothes and the models look their best, while trying to partly advertise the clothes to the consumer. Where as medical photography is all about showing different aspects of the medical profession, whether it’s the actual operation or just the tools and equipment used. This photography is then given to medical experts/doctors to analyse and depending on their line of field, either act on it or further research it. Fashion Photography is important because it helps sell and advertise, while not stepping into the advertising application, clothes to the consumer. If this photography didn’t exist, fashion lines and fashion shops would suffer economically and some would even struggle to still exist. However, the monumental impact that would develop if Medial photography would definitely outweigh financial status and business existence, instead, lives would potentially be put at risk and any medical books would feature only words and diagrams, instead of real-life photographs. For these reasons alone, I believe Medical photography is more Vs important than fashion photography because financial status means nothing when put up against human life. Which one is more important as a photographic application?