Ariane Systems’ revolutionary new concept in check-in/out technology goes far beyond the simple process of receiving guests, gathering data and processing payment information, which are all basic, but critical tasks in the hotel industry. The Allegro Online-Mobile-Kiosk Check-in/out Solution is a truly unique, web-based technology that is designed to optimize all of those operations, while also driving business growth, increasing revenue opportunities and maximizing guest loyalty—all in one simple and cost-efficient solution.
Because it is hosted “in the cloud,” the initial benefit of this ultimate self-service solution is its flexibility and convenience for the hotel guest, allowing them to check in and out—where, when and how they choose, on the device they are most familiar and comfortable with. Whether from their personal computer, laptop, PDA, web-enabled cell phone, iPad or hotel kiosk, the check-in/out process is quick and efficient, saving a substantial amount of time for the guest while maximizing efficiency for the hotel. Through integration with OpenWays mobile key technology, it is even possible to bypass the traditional “front desk” completely by using a mobile phone to activate the door lock and gain direct access to the guestroom, providing additional privacy, time savings and convenience. This incredible degree of flexibility also extends to payment options, allowing payment to be made via credit card or Paypal account, which benefits the hotel as well, by collecting cash flow prior to the guest’s arrival.
Beyond the initial check-in process, the primary benefit becomes that of the hotel, providing a flexible, scalable and customized platform for all subsequent communication with the guest. The Allegro system automatically detects the device that was used during the check-in process and uses a “push mode” to send notifications to the guest through that same channel in the appropriate format, such as check-in confirmation, room number, maps/directions, upselling opportunities, etc.
A special upsell module that is built into the Allegro platform acts as an integrated CRM system, providing the hotel with a unique way to introduce upsell opportunities to the guest and increase revenue opportunities for the property. For instance, after checking in, a guest could be sent a message that says, “You have successfully checked in for tonight’s stay at X Hotel. Please be sure to make your dinner reservations and one of our three award-wining restaurants.” The hotel can also promote room upgrades with a message, such as, “We want your stay to be special! While visiting us at the X Hotel, upgrade to our Executive Suite for only an additional $50 per night! Act now…this offer is only valid for the first three guests to respond.” This would typically be offered to loyalty program members as a privilege of membership.
In addition, this module can be effectively used to promote a variety of onsite amenities to guests throughout their stay, such as F&B, spas, golf courses, shops or casinos. Guests can also order add-on services and amenities, such as breakfast, wireless Internet and more, automatically adding the charge to their guest folio. When interacting with the Allegro system, guests may select their preferred language from 15 international options that are built into the system. This is designed to increase their comfort level in all communications with the hotel. Since the language barrier is eliminated, this may increase the odds that they will add additional amenities to their stay.
Another important benefit of the Allegro solution for the hotelier is its ability to interface with other hotel technology systems and with existing loyalty programs. By driving guests directly to the hotel’s proprietary website for booking and internet check-in, 15-25% in third party fees from OTA’s are automatically eliminated, increasing profit margin by up to 40% and maximizing cash flow and ef