Building a Business Disaster Resiliency Program

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Speakers:  Ines Pearce, Chief Executive, Pearce Global Partners Inc.
 Jennifer Keene, Associate Planner- Economic Development, Cowlitz-Lewis Economic
Development District
 George Haddow, Bullock & Haddow LLC
This presentation reviews efforts by Cowlitz-Wahkiakum (WA) Council of Governments to develop a
Disaster Resiliency Program for the Cowlitz-Lewis Economic Development District. The program goals
were to first understand the concerns of area business people and the hazard risks they faced and then
develop a series of five (5) training and information modules. The first module includes very basic
information about disasters in the area with no actionable items. Each successive module includes
additional information and recommended actions that could be taken by those area businesses with the
time and resources to be better prepared that would be low or no cost and require little time and effort.
The final module includes information on how an area business could conduct a full Business Continuity
Plan and a list of resources that could help the business build their BCP.

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Building a Business Disaster Resiliency Program

  1. 1. Cowlitz-Lewis Economic Development District 207 4th Avenue North, Adm. Annex, Kelso, WA 98626-4195 Ph: 360-577-3041; FAX: 360-425-7760 www.cwcog.org/cleddBuilding a Business Disaster Resiliency Program Pearce Global Partners Inc. Inc Inés Pearce George Haddow CLEDD Jennifer Keene
  2. 2. Cowlitz-Lewis Economic Development District 207 4th Avenue North, Adm. Annex, Kelso, WA 98626-4195 Ph: 360-577-3041; FAX: 360-425-7760 www.cwcog.org/cleddDisaster Events • History of severe and annual flooding in Cowlitz and Lewis Counties – Over 7 disaster proclamations in each county since 1997 – Presidential declarations in 2007 and 2009
  3. 3. Cowlitz-Lewis Economic Development District 207 4th Avenue North, Adm. Annex, Kelso, WA 98626-4195 Ph: 360-577-3041; FAX: 360-425-7760 www.cwcog.org/cleddProject Background • Project funding • Long term goals of the project • J January 2010 CLEDD 2010: and PGP begin work on business risk management b i ik t and disaster preparedness strategy / training t t t i i
  4. 4. Cowlitz-Lewis Economic Development District 207 4th Avenue North, Adm. Annex, Kelso, WA 98626-4195 Ph: 360-577-3041; FAX: 360-425-7760 www.cwcog.org/cleddProject Methodology1. Scope business risk (identify the problem)2. Review existing p g procedures and strategies g3. Meet with local businesses and stakeholders / conduct business survey y4. Identify business sector training needs / capacity5. Identify existing local training resources6. Perform a gap analysis7. Identify and develop community-tailored business sector training resource b i i i
  5. 5. Cowlitz-Lewis Economic Development District 207 4th Avenue North, Adm. Annex, Kelso, WA 98626-4195 Ph: 360-577-3041; FAX: 360-425-7760 www.cwcog.org/cleddCommunity Business Risk Assessment • Document and Plan Review – Emergency / COG plans g y p – Mitigation / Hazard & Vulnerability Assessment (HIVA) plans – Disaster recovery strategies – Economic development strats p• Historical disaster / declaration information• Hazard risk maps
  6. 6. Cowlitz-Lewis Economic Development District 207 4th Avenue North, Adm. Annex, Kelso, WA 98626-4195 Ph: 360-577-3041; FAX: 360-425-7760 www.cwcog.org/cleddLocal (Community) Consultations • Presentations to: – Business associations – Chambers of Commerce • Meetings (on-site and by telephone) with: (on site – Offices of Emergency Management (state/local) – Local elected officials – Area businesses – Representatives from granges / civic groups
  7. 7. Cowlitz-Lewis Economic Development District 207 4th Avenue North, Adm. Annex, Kelso, WA 98626-4195 Ph: 360-577-3041; FAX: 360-425-7760 www.cwcog.org/cleddOnline and Paper-Based Business Risk Survey • Capture perceptions and actions related to: – Hazards – Preparedness – Miti ti Mitigation • Distributed at all meetings and links provided on numerous websites • 54 useable surveys collected
  8. 8. Cowlitz-Lewis Economic Development District 207 4th Avenue North, Adm. Annex, Kelso, WA 98626-4195 Ph: 360-577-3041; FAX: 360-425-7760 www.cwcog.org/cleddSurvey Outcome • Mixed business types • Most businesses (58.5%) over 25 years old ( ) y • Most businesses (55.6%) small (1-5) • Only 23.9% exceeded $1M annual revenue y • 58.3% had been directly impacted by a disaster – Top 3 were flood, snowstorm, earthquake • Greatest concern was physical damage, followed by loss of customers, loss of inventory, loss of data, and obstruction of access (for customers and/or employees) b t ti f (f t d/ l )
  9. 9. Cowlitz-Lewis Economic Development District 207 4th Avenue North, Adm. Annex, Kelso, WA 98626-4195 Ph: 360-577-3041; FAX: 360-425-7760 www.cwcog.org/cleddSurvey Outcome (Continued) • Over half (59.2%) had performed mitigation • Only 21 (38 9%) had created a plan (38.9%) • Over half of respondents felt they could survive closures of 6 days or longer i l f d l • Preferred information included: – Employee preparedness planning – How to develop a business preparedness plan – How to coordinate preparedness/response efforts
  10. 10. Cowlitz-Lewis Economic Development District 207 4th Avenue North, Adm. Annex, Kelso, WA 98626-4195 Ph: 360-577-3041; FAX: 360-425-7760 www.cwcog.org/cleddDetermination of Highest-Risk Hazards Focus hazards with highest likelihood and/or consequence, consequence including: • Flood • Severe Winter Storm • High Winds g • Earthquake • Dam Break
  11. 11. Cowlitz-Lewis Economic Development District 207 4th Avenue North, Adm. Annex, Kelso, WA 98626-4195 Ph: 360-577-3041; FAX: 360-425-7760 www.cwcog.org/cleddMatrix of Training Needs Developed• Training needs categorized by: – Preparedness and Planning p g – Mitigation – Insurance – Recognition and Notification – Recovery• For each ‘Topic’, we identified an existing solution or source• Gaps identified and filled with new solutions
  12. 12. Cowlitz-Lewis Economic Development District 207 4th Avenue North, Adm. Annex, Kelso, WA 98626-4195 Ph: 360-577-3041; FAX: 360-425-7760 www.cwcog.org/cleddBusiness Training Framework Proposed • Presents a wide range of training options • Addresses the varied needs of different stakeholders • All Allows for a progressively-increasing level f i l i i l l of dedication on the part of participants • Presented according to an Emergency Information Sheet and four subsequent ‘Modules’
  13. 13. Cowlitz-Lewis Economic Development District 207 4th Avenue North, Adm. Annex, Kelso, WA 98626-4195 Ph: 360-577-3041; FAX: 360-425-7760 www.cwcog.org/cleddTraining Facilitation Package• Training provided locally, by local facilitators• Facilitators meet one-on-one, present at one on one meetings, or as preferred by businesses• C t i bl materials, including fact sheets, Customizable t i l i l di f t h t videos, power-point presentations, handouts, checklists, and other ‘h h kli t d th ‘how-to’ materials t ’ t i l• Provided to facilitators on USB drive, CD- ROM, and in hard-copy
  14. 14. Cowlitz-Lewis Economic Development District 207 4th Avenue North, Adm. Annex, Kelso, WA 98626-4195 Ph: 360-577-3041; FAX: 360-425-7760 www.cwcog.org/cleddEmergency Information Sheet • Can be provided in print or email form • Explains the overall training program • Can be quickly distributed in disasters • Provides basic information on: – Warnings and Alerts – Local, state, and Federal emergency contacts – Federal disaster recovery p g y programs for business
  15. 15. Cowlitz-Lewis Economic Development District 207 4th Avenue North, Adm. Annex, Kelso, WA 98626-4195 Ph: 360-577-3041; FAX: 360-425-7760 www.cwcog.org/cleddModule 1 Hazards 101 – Setting the Foundation for Preparedness •List of local hazards and historical data including maps g p •Simple preparedness actions for local hazards •Employee preparedness (Basic training and supplies) •Basics of a Business Continuity Plan (BCP) •How to protect business data •Documentation required by State assistance programs •Documentation required by Federal assistance programs (FEMA, SBA, USDA, others)
  16. 16. Cowlitz-Lewis Economic Development District 207 4th Avenue North, Adm. Annex, Kelso, WA 98626-4195 Ph: 360-577-3041; FAX: 360-425-7760 www.cwcog.org/cleddModule 2 Business Readiness 101 – Basic Preparedness / Planning •Preparedness checklists for employees •Checklist for BCP Checklist •Checklist for mitigation actions •Checklist for dealing with vendors and suppliers •Checklist if evacuation planning
  17. 17. Cowlitz-Lewis Economic Development District 207 4th Avenue North, Adm. Annex, Kelso, WA 98626-4195 Ph: 360-577-3041; FAX: 360-425-7760 www.cwcog.org/cleddModule 3 How to Begin Reducing Business Exposure to Risk • No cost / low cost mitigation actions for high p g g priority y hazards • Information on data back-up, and how to do each step • How to work with utility companies • How to work with the public sector and resources to assist you • Equipment and technology for mitigation, preparedness and recovery (e.g., how to use and maintain a generator) (e g
  18. 18. Cowlitz-Lewis Economic Development District 207 4th Avenue North, Adm. Annex, Kelso, WA 98626-4195 Ph: 360-577-3041; FAX: 360-425-7760 www.cwcog.org/cleddModule 4 Completing a Business Continuity Plan •Actions and activities to develop a comprehensive BCP Plan •Actions necessary to meet FEMA s PS Preparedness Actions FEMA’s Standards •Engaging your community and exercising your BCP Engaging •Maintaining and updating your BCP •Potential hazard specific mitigation actions Potential hazard-specific
  19. 19. Cowlitz-Lewis Economic Development District 207 4th Avenue North, Adm. Annex, Kelso, WA 98626-4195 Ph: 360-577-3041; FAX: 360-425-7760 www.cwcog.org/cleddProgram Development Wrap-Up and Hand-Off • Informational meeting with stakeholders • Materials, Training Resources provided • Training customization approach for next steps
  20. 20. Cowlitz-Lewis Economic Development District 207 4th Avenue North, Adm. Annex, Kelso, WA 98626-4195 Ph: 360-577-3041; FAX: 360-425-7760 www.cwcog.org/cleddPhase 2 • Directly helping businesses – Hiring communicators/trainers – Sending them out into the affected communities – Customizing modules • Next steps – Sharing information with neighboring h i i f i i h i hb i jurisdictions – N di t New disasters
  21. 21. Cowlitz-Lewis Economic Development District 207 4th Avenue North, Adm. Annex, Kelso, WA 98626-4195 Ph: 360-577-3041; FAX: 360-425-7760 www.cwcog.org/cledd Questions?
  22. 22. Cowlitz-Lewis Economic Development District 207 4th Avenue North, Adm. Annex, Kelso, WA 98626-4195 Ph: 360-577-3041; FAX: 360-425-7760 www.cwcog.org/cledd Jennifer Keene jkeene@cwcog.org Inés Pearceines@pearceglobalpartners.com George Haddow george_haddow@hotmail.com

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