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No Product, No Problem
How to market before you have a product
Elle Shelley
@ElleShelley
World’s 1st Co-Created Car
World’s 1st Co-Created Military Vehicle
Video: First Print http://bit.ly/YM14vm
World’s 1st 3D-Printed Car
Our approach &
capabilities
A Startup Story
Our approach &
capabilities
The Problem is …
…you don’t know what the
problem is!
Our approach &
capabilities
Enter The
Commercialization Process
“Selling what YOU can make”
to
“Making what you KNOW
you can sell”
L E T ’ S F L I P T H E S W I T C H
Commercialization Goal -- Speed
Step 1: Proof of Concept: Can we make it?
By the end of this phase for each product, we will have a working physical proto...
?
+
+ +
$
$
$
$
$
$
Commercialization Tools
CROWDSOURCING
CO-CREATION CROWDFUNDING
REMUNERATION
DIRECT DIGITAL
MANUFACTURI...
Step 1: Proof of Concept: Can we make it?
By the end of this phase for each product, we will have a working physical proto...
Step 2: Proof of Performance: Can we sell it?
By the end of this phase for each product we will have found product/market ...
Step 3: Grow and Scale: Rinse, Repeat and Reap the Profits
T H E P R O O F I S I N T H E P R O C E S S
eshelley@localmotors.com
No Product, No Problem How to market before you have a product by Elle Shelley
No Product, No Problem How to market before you have a product by Elle Shelley
No Product, No Problem How to market before you have a product by Elle Shelley
No Product, No Problem How to market before you have a product by Elle Shelley
No Product, No Problem How to market before you have a product by Elle Shelley
No Product, No Problem How to market before you have a product by Elle Shelley
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No Product, No Problem How to market before you have a product by Elle Shelley

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No Product, No Problem How to market before you have a product by Elle Shelley

  1. 1. No Product, No Problem How to market before you have a product
  2. 2. Elle Shelley @ElleShelley
  3. 3. World’s 1st Co-Created Car
  4. 4. World’s 1st Co-Created Military Vehicle
  5. 5. Video: First Print http://bit.ly/YM14vm
  6. 6. World’s 1st 3D-Printed Car
  7. 7. Our approach & capabilities A Startup Story
  8. 8. Our approach & capabilities The Problem is … …you don’t know what the problem is!
  9. 9. Our approach & capabilities Enter The Commercialization Process
  10. 10. “Selling what YOU can make” to “Making what you KNOW you can sell” L E T ’ S F L I P T H E S W I T C H
  11. 11. Commercialization Goal -- Speed
  12. 12. Step 1: Proof of Concept: Can we make it? By the end of this phase for each product, we will have a working physical prototype that we can show real people. Step 2: Proof of Performance: Can we sell it? By the end of this phase for each product we will have found product/market fit, which will define the BIG three: 1. Product, including features 2. Pricing, validated by pre-sales 3. Market, understanding the unique value propositions Step 3: Grow and Scale: Rinse, Repeat and Reap the Profits T H E P R O O F I S I N T H E P R O C E S S
  13. 13. ? + + + $ $ $ $ $ $ Commercialization Tools CROWDSOURCING CO-CREATION CROWDFUNDING REMUNERATION DIRECT DIGITAL MANUFACTURING PROTOTYPE
  14. 14. Step 1: Proof of Concept: Can we make it? By the end of this phase for each product, we will have a working physical prototype that we can show real people. T H E P R O O F I S I N T H E P R O C E S S DIRECT DIGITAL MANUFACTURING PROTOTYPING + + + CO-CREATION
  15. 15. Step 2: Proof of Performance: Can we sell it? By the end of this phase for each product we will have found product/market fit, which will define the BIG three: 1. Product, including features 2. Pricing, validated by pre-sales 3. Market, understanding the unique value propositions T H E P R O O F I S I N T H E P R O C E S S ? $ $ $ $ $ $ CROWDSOURCING CROWDFUNDING REMUNERATION
  16. 16. Step 3: Grow and Scale: Rinse, Repeat and Reap the Profits T H E P R O O F I S I N T H E P R O C E S S
  17. 17. eshelley@localmotors.com

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