You, We and Simplicity: Three Themes for Successful Health Communications

1. You. We. Simplicity.

2. But first.

3. Me.

4. You.

5. If we are asking employees to be partners, we must treat them as such.

6. These are employees. http://flickr.com/photos/leia/414244088

7. These are people. http://flickr.com/photos/labor2008/2761292104/in/set-72157606710482980

8. Watch the balance. http://flickr.com/photos/ailie/3044966705

9. We.

10. Company Family Leaders Me Medical providers Community Coworkers Insurance The health ecosystem.

11. Employee + 1Employee + 2

12. We need to experiment with how we deliver information and to begin with those who are excited about trying new things.

13. Facilitate the connections. http://flickr.com/photos/dr/2048034334

14. Create the fun. http://flickr.com/photos/cayusa/2050973691

15. Who’s in your corner? http://flickr.com/photos/liveu4/2342216842

16. Simplicity.

17. Inundating people with mind-boggling data shuts down their ability to think.

18. Integration+Personalization+Technology

19. Don’t be Sisyphus. Photo: http://flickr.com/photos/pasukaru76/4307189567

20. It’s critical to first consider what health challenges people face, what decisions people need to make, and how they make them before developing information to assist.

21. Recognize stages of change.

22. Understand the legislation. Photo: http://flickr.com/photos/gi/168406150

23. Measure what matters. Photo: http://flickr.com/photos/spacesuitcatalyst/536389937

24. From 4% to 7.5% HDHP enrollment 92% have the knowledge to discuss treatments with providers 20% reduction in junk food 60 TONS of weight lost 16K idea groups 47% dropped one risk level ROI from the trenches

25. $3.27:$1.00-medical costs $2.73: $1.00-absenteeism 8X more likely to be engaged 1.8 fewer days absent 11% higher revenue per employee 28% higher shareholder returns ROI from the research

26. fran melmed context communication consulting e: fran@contextcommunication.com p: 215.922.2525 twitter: @femelmed website: contextcommunication.com blog: freerangecomm.com

27. CoHealth <ul><li> @co_health

28. Monthly twitter chats, every third Wednesday from noon to 1 pm EST

29. cohealth.ning.com</li></li></ul><li>We are just starting.

30. Employee Engagement Michelle James, MBA Health Communication Manager Employee Communications

31. 30 Intel: Over 40 Years of Experience <ul><li>Founded 1968; World’s leading Silicon innovator

32. Approximately 79,000 employees worldwide (43,000 U.S. employees)</li></ul>300 facilities in 50 countries $35.1 billion in revenues (2009) <ul><li>9th most recognized brand worldwide (Business Week, Interbrand, 2009)

33. 10th year Dow Jones Sustainability Index Technology Sector Leader

34. 13th ”Best Corporate Citizen” 2009 (CRO, formerly Business Ethics Magazine – Intel one of only three companies to make the list all 10 years)

35. 2010 Fortune 100 Best Companies to Work For & World’s Best Companies for Leaders</li></ul>*Other names and brands may be claimed as the property of others

36. Long Term Cost Containment GeneralWellnessandEmployeeEngagement CoreHealthCarefor All Acute andChronicConditionManagement BestPurchasingPractices Communications Create a Culture of Health & Wellness Building a Global Culture of Health and Wellness <ul><li>Health Plans

37. Designed to engage employees as consumers

38. Wellness

39. Gives employees a convenient and completely confidential way to evaluate and understand their health risks and to positively affect their health; on-site clinics provide high-quality, lower cost, and convenience</li></ul>31

40. Evolution of Engagement 2007 2008 2009 2002 - 2006 Strategy focus: Provide employees choice and flexibility <ul><li>No consumer driven migration strategy

41. Communicate at Annual Enrollment only

42. 2012 Health care cost trend projected to hit $1B spend </li></ul>Strategy focus: Lower long-term health care cost spend <ul><li>Company environment drives new focus on cost

43. Roll-out Wellness programs

44. Year round communication strategy </li></ul>Strategy Focus:Engage Employee <ul><li>Tie health benefits and wellness programs together

45. Health is your greatest asset

46. Social media </li></ul>Strategy Focus: Remove barriers <ul><li>Bust myths on quality and coverage

47. Simplify and personalize messages

48. Leverage suppliers</li></ul>58% 48% 28% Consumer Plan Enrollment 7% Wellness program participation 50% 35% 34% 32

49. Communication Objectives What we want to accomplish: Build trust with employees that Intel provides comprehensive health care benefits and confidential onsite health care and wellness services Deliver simple and action oriented messages Drive awareness of employees’ responsibility to understand and manager their health, and make informed health care choices Drive usage of tools and resources that are available to help employees Inspire and motivate employees to take action toward achieving their best possible health and quality of life

50. 34 Communication Strategies How we will accomplish our goals <ul><li>Use a variety of high and low-touch channels to reach and engage employees

51. Use frequent and ongoing communications to strengthen employee participation and engagement in health benefits and wellness programs

52. Simplify the messages

53. Humanize the programs by personalizing communications and putting a face to the programs

54. Utilize supplier communications and channels

55. Gain support from audiences with significant influence (managers, family, peers)

56. Engage senior leaders as role models and advocates </li></li></ul><li>Social Media Objectives Forum for employees to come together discuss Annual Enrollment, Health Benefits, and Wellness Allow employees to gather “real” perspectives from their peers Share personal experience Share Best Know Methods Have most of the blogs and discussions happening in this forum Employees begin and continue discussions Support business objectives 35

57. Social Media Strategies How we engaged employees <ul><li>Special invite/meetings with advocates (Super Users) </li></ul>invite to host discussion or blog Super users encouraged to invite peers who they think may be interested in participating <ul><li>Planet Blue group kick off with the start of Annual Enrollment Communications

58. Embed an invite to join group in existing communications

59. Front page intranet story highlighting the group and discussions</li></ul>36

60. Planet Blue Features Blog <ul><li> Guest “real” employee Blogs

61. HR employees</li></ul>Files <ul><li>Pictures

62. Videos

63. Reference materials and more detailed documents</li></ul>Discussions <ul><li> Open Dialogue (anyone can start or contribute)

64. Polls

65. Links to additional reference material (including outside of Intel)</li></ul>37

66. 38 Usage 23,012 views vs. 28,345 intranet page 97 discussions

67. What employees had to say. . . 39 “The personal stories of people and the plans they’ve chosen is really wonderful approach – very creative and very welcoming.” “Most successful Planet Blue group seen yet” “I was going to keep my current coverage because I understood the basics and am happy with my CDHP (I’ve got $7K in HRA). I kind of ignored all the info-sharing channels because in my head I made my decision. Until late last week… I caught a comment in a blog about “extra bucks” and being able to move my HRA dollars to HDHP. Suddenly I thought ‘wait, I need to look into this and the HDHP’. Had it not been for those discussions in Planet Blue I never would have known about this.” “Cool! I think a Planet Blue group is a positive move for Annual Enrollment and designates a place to get information, Q&A, etc. for Annual Enrollment this year and future years.”

68. 40 Social Media A-ha’s Dialogue is content Break the rules Word of mouth Employees respond to various methods of communicating – continue using multiple channels

69. Michelle James, MBA Intel Corporation Health Communication Manager Email: michelle.james@intel.com Phone: (505) 893-5606 Twitter: @michellewjames 41