Uw online shop starten met Magento


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Introduction by PHPro about the possibilities within Magento. Start your online business with a good e-commerce platform, like Magento.
Introductie over de mogelijkheden van Magento gegeven door PHPro. Start uw online shop met Magento, een e-commerce platform voor uw online groei.

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  • Site ManagementInternational SupportSearch Engine OptimizationAnalytics and ReportingMarketing Promotions and Tools
  • Checkout, Payment and ShippingMobile CommerceOrder ManagementCustomer ServiceCustomer Accounts
  • Catalog ManagementProduct BrowsingCatalog Browsing
  • Uw online shop starten met Magento

    1. 1. Uw online shop starten met Magento 10/11/2011In samenwerking met PHPro, Combell en Magento
    2. 2. PHProBedrijfsvoorstelling
    3. 3. • Ik ben… Kevin Hereman Partner, PHPro kevin.hereman@phpro.be @PHProTweets http://www.linkedin.com/in/kevinhereman
    4. 4. Geschiedenis• Opgestart begin 2010• Deel van Cronos – Xplore Group : PHP Competence Center• Vandaag 18 PHP ontwikkelaars/analysten en verder aan het groeien• Een professionele aanpak bieden op vlak van PHP ontwikkelingen naar analogie mat de Java competentie centra binnen Xplore Group : – Dezelfde projectaanpak – Zelfde kwaliteitsstandaarden en testmethodes
    5. 5. Diensten en Oplossingen• Dynamische websites en enterprise web applicaties – Drupal CMS – Zend Framework (Certified engineers in ons team) –…• E-commerce – Magento, open source e-commerce platform – Drupal met Ubercart Module
    6. 6. Over Magento• Open Source E-commerce platform ontwikkeld in PHP – Gebaseerd op Zend Framework – 3 versies: • Community Edition : Gratis • Professional Edition : Licentie met support via Magento Partner, garantie en enkele extra features (zal binnenkort verdwijnen) • Enterprise Edition : extra features + end to end support met SLA• PHPro is Magento Silver Partner
    7. 7. Project Aanpak• Intake meeting met de klant• Functionele Analyse (use cases & scenarios => functioneel document)• Ontwikkelingsfase met regelmatige iteraties en feedback momenten• Integratie proces• Oplevering (development -test – acceptance – production)• Training / Kennisoverdracht• Test periode met garantietermijn• Support (preventief, adaptief en corrigerend + bug tracking tools)• Request for Changes
    8. 8. Project approach
    9. 9. • Ik ben… Pieter Caluwaerts E-commerce Consultant, PHPro Magento @CaluTweets (#magento) be.linkedin.com/in/pietercaluwaerts• U bent?
    10. 10. Magento General Feature List CEFlexible Coupons (pricing rules) with ability to restrict to stores, customer groups, time period, products, and categoriesTotal Sales Invoiced Send Wishlist to a Friend by Email or RSS Meta-information for products and categoriesLanding Page Tool for Campaigns Support for localization, multiple currencies and Tax rates Bundled Products Options Web Services API for easy integration between Magento and any third-party application RSS feed for New ReviewsAuto-generated Site Map for display on site Admin Dashboard for Report Overview Newsletter ManagementCatalog Promotional Pricing by percentage or fixed amount with ability to restrict to stores, categories, products Tags Report Cross-sells in Shopping Cart Auto-Generated Popular Search Terms Page One-Click UpgradesRSS Feeds for New Products, New Specials and New Tags Total Sales Refunded Recently Viewed ProductsLow Stock Report Multi-Tier Pricing for quantity discounts Fully 100% customizable design using templates PollsSearch Engine Friendly URL’s Integrated with Google Analytics Best Viewed Products Report Sales ReportGoogle Site Map Google Website Optimizer Integration for A/B and Multivariate Testing Search Terms ReportAbandoned Shopping Cart Report Send to a Friend for all visitors, or registered users only Customer GroupsContent Management System for Informational Pages Up-sells on product pages 100% Search Engine Friendly RSS feed for New Orders Best Purchased Products Report Administration Permission System Roles and UsersCustomer Group-specific pricing and group-specific tier pricing Coupon Usage Report Recently Compared ItemsFree Shipping Options Product Reviews Report Auto-generated Site Map Configurable List of Allowed CountriesURL Rewrites give full control of URL’s New Items Promotional Tool RSS feed for New Tags Google Site Map Tax ReportControl multiple websites and stores from one Administration Panel with ability to share as much or as little information asneeded
    11. 11. Magento General Feature List CEConfigurable to authorize and charge, or authorize only and charge on creation of invoices Print invoices and packing slipsSSL security support for orders on both front-end and back-end Product Reviews submitted Flat rate shipping per orderContact Us form Guest Checkout and Checkout with account to use address book Order History with Status UpdatesPayment Extensions Available through Magento Connect Account Dashboard overview Multiple shipments per orderOrder status and history Option for account creation at beginning of checkout Call Center (phone) order creation Password Reset email from front-end and admin panel Default Billing and Shipping addresses One-Page CheckoutWishlist with ability to add comments Ability to specify allowed destination countries per method RSS feed of New OrdersCreate one or multiple invoices, shipments and credit memos per order to allow for split fulfillment Recently ordered itemsCreate and Edit Orders from the Admin Panel iPhone Optimized Theme Shopping Cart with tax and shipping estimatesAccept Purchase Orders Integrated with Google Checkout (Level 2) Saved Credit Card method for offline payments Email or Send RSS feed of Wishlist On-site order tracking from customer accounts Table rates for weight and destination Integrated with multiple PayPal gateways Order Tracking from Account Shipping to multiple addresses in one orderIntegrated for real-time shipping rates Accept Checks/Money Orders View, edit, create and fulfill orders from admin panel Order and Account Update Emails Accept gift messages per order and per item Integrated with Amazon Payments Product Tags submitted Email Notifications of Orders Re-orders from account Customizable Order EmailsFeature-rich Customer Accounts Table rates for product sub-totals and destination Flat rate shipping per item Free Shipping Table rates for number of items and destination Free Address Book with unlimited addresses Newsletter Subscription management Create re-orders for customers from administration panel Saved Shopping Carts with configurable expiration time Downloadable/Digital Products Integrated with Authorize.net
    12. 12. Magento General Feature List CE Customer Sorting – Define Attributes for Customer Sorting on category (price, brand, etc.) Recently compared products Product Image Zoom-in Capability Inventory Management with Backordered items, Minimum and Maximum quantities Media Manager with automatic image resizing and watermarking Static Block tool to create category landing pages Batch Updates to products in admin panel Related Products Create Store-specific attributes on the fly Product listing in grid or list format Customer Personalized Products – Select Date/Time options for products Customer Personalized Products - Upload text for embroidery, monogramming, etc. Product Option Selection RSS feed for Low Inventory Alerts Configurable search with auto-suggested terms Google Base Integration Advanced Pricing Rules and support for Special Prices (see marketing tools) Search Results rewrites and redirects Ability to assign designs on category and product level (unique design per product/category) Virtual Products Stock Availability Downloadable/Digital Products Layered / Faceted Navigation for filtering of products in search results Layered / Faceted Navigation for filtering of products in categories Batch Import and Export of catalog Customer Personalized Products - upload text for embroidery, monogramming, etc. Multiple Images Per ProductTax Rates per location, customer group and product type Flat Catalog Module for Improved Performance with large catalogs Add to Wishlist Popular Search Terms Cloud Attribute Sets for quick product creation of different item types Simple, Configurable (e.g. size, color, etc.), Bundled and Grouped Products Cross-sells, Up-sells and Related Items Breadcrumbs Customer Personalized Products – Upload Image Recently viewed products Multi-Tier Pricing Upsell Product Reviews Grouped Products View Approve, Edit and Delete Product Reviews Filter by Product Tags Product comparisons Send to a Friend with Email Approve, Edit and Delete Product Tags Product Reviews
    13. 13. Staar u niet blind op alle mogelijkheden • Concentreer u op de noodzakelijke zaken
    15. 15. MultiSite / MultiStore Magento Installatie Elke website heeft eigen winkelwagen, bevat customer data Website 1 Website 2Stores bevatten productendata Store 1 Store 2 Store 1 Taal gerelateerd StoreView StoreView Storeview StoreView + Klanten kunnen per website gescheiden worden, maar ook gedeeld worden over websites + Prijzen kunnen globaal worden ingesteld maar ook website-afhankelijk worden gemaakt ! Promoties kunnen niet per store worden afgescheiden ! Table rates kunnen niet per store worden afgescheiden TIP Website niveau heeft meer vrijheid. Wel aparte winkelwagens
    16. 16. MultiSite / MultiStore 2 online winkels 1 2 Website 1 Website 1 Website 2 Store 1 Store 2 Store 1 Store 2Winkelwagen wordt gedeeld door store 1 & 2 Promoties kunnen afzonderlijk worden geregeld
    17. 17. CATALOG Categorieen • Categorieën beheren • Volgorde wijzigen (drag & drop) • Categorie werkbalk:
    18. 18. CATALOG Producten • Producten baseren zich op attributenset • Attributensets bestaan uit attributen – Bijvoorbeeld voor een camera: • Megapixel • Flits of niet • Zoomcapaciteit • Batterijduur • …
    19. 19. CATALOG Producten • Producten opzoeken/bewerken • Nieuwe producten toevoegenSimple product Configurable product Grouped product Bundled product Virtual product Downloadable product
    20. 20. CATALOG Producten • Producten kunnen via import/export in bulk worden geïmporteerd – .csv formaat nodig, UTF8encoded – Niet-simpele producten moeten achteraf worden gefinaliseerd
    21. 21. STOCK In Voorraad Niet in voorraad Product Product niet zichtbaar zichtbaar Geen Backorder Backorder
    22. 22. MARKETING Catalog Price Rules Special Price Free shipping Prijzen & Korting Shopping Cart Rules Tier Price Buy X, Get Y free Reviews Related Products Cross-sell Product niveau Tags Upsell Gift option URL Rewrite Mgt Compare list Polls Shop niveau Wishlist Search Terms Landing pages TIP Cron jobs activeren voor de catalog price rules
    23. 23. LOGISTICS 1 bedrag of percentage (per order of per item) bedrag per schaal (gewicht, prijs of aantal) per land gratis verzending algemeen via Gateway URL Allow Shipping to Multiple Addresses
    24. 24. SALES @ Add To Cart Winkelwagen Checkout PSP (Ogone) @ @ @ Credit Memo Shipment Invoice Orders Offline refund Track&Trace PDF afdruk@ : Transactionele emails
    26. 26. THEME • Default page layouts: Bron: Magento U
    27. 27. THEME • Designs kan je tijdsgebonden veranderen • Per categorie / product kan je designs overrulen • Packages/themes moeten worden opgeladen in de mappenstructuur van Magento
    28. 28. CMS• Static Block – Kunnen geladen worden bij de categorieën – Kunnen geladen worden op pagina’s adv widgets• CMS pagina’s – Kunnen gebruikt worden als landingspagina (in samenwerking met URL rewrites) – Page Layout en Theme kan gekozen worden
    29. 29. REPORTS • Diverse rapporten • Interessant voor marketing (account belonen): – Customers – Reviews – Tags
    30. 30. MAGENTOENTERPRISE • Gift Registry – Geboortenlijsten, verjaardagslijsten, … – Publiek of prive – Delen van lijsten • Gift Cards – Verkrijgen en verzenden naar vrienden • Gift Wrapping – Verpakking aan een meerprijs • Customer Attributes Management – Eigen klantenattributen definieren (bv # kinderen) • Limited Access/ Website restriction: Frontend & Backend – Partners kunnen uw websites beheren naar content toe (backend) – Bepaalde klantengroepen kunnen meerdere websites/producten zien(frontend)
    31. 31. MAGENTOENTERPRISE • Automated email reminders – Shopping cart en Wishlist condities voor email reminders (bv verlaten winkelwagens ouder dan 30dagen) • Content Merging and Staging – Werk aan updates van je content en schedule de gewenste update – Rol vorige versies van content terug • Logging of backend actions • Customer Store Credit – Wordt aanzien als betaalmethode
    32. 32. MAGENTOENTERPRISE • Catalog events + Private Sales • Reward Point System – Klanten belonen met punten bij acties: review schrijven, aankopen, registreren, … – Exchange rate instellen tussen punten en euro • SOLR Search + Full Page Caching
    33. 33. Verdere integratiemogelijkheden http://www.magentocommerce.com/magento-connect/ …
    34. 34. PLUGINS • OneStepCheckout – Afrekenen in 1 stap
    35. 35. PLUGINS • Tax / VAT ID Validation – Check op echtheid met DB EU – B2B kan in andere customer group worden gezet
    36. 36. PLUGINS • Magentweet – Overzicht tweets
    37. 37. PLUGINS • Enhanced Admin Product Grid – Eigen attributen in overzicht
    38. 38. PLUGINS Binnenkort: • Translate module PHPro • Integratiemodule met – Zoeken op niet vertaalde strings bpost shipping Manager – Zowel frontend als backend – Zoeken per storeview