B2B Inbound Marketing Case Study Pack Thinking about working with IQPC to promote your business on our portals andthrough our business conferences? Read on for two case studies to show how we have successfully helped clients generate hundreds of leads and promote their brands on our targeted web portals…
Facts & FiguresLAUNCHED: 2008MEMBERSHIP SIZE• Total Membership: 65,000+• Growth: 800+ members per weekSOCIAL MEDIA CREDENTIALS• LinkedIn: 10,000+ Members• Twitter: 2,300+ followersSPONSORSHIP BENEFITS• Be seen as innovators across the fastest-growing communication channels and social networks in the industry.• Establish a long-term and consistent route to market when promoting new ideas and products.• Create opportunities to build relationships with a qualified prospective audience across specific industries.• Raise credibility and awareness of your organisation, either across the board or in a specific area.• Secure high-quality lead information by knowing who has interacted with your content.
Facts & FiguresLAUNCHED: Spring 2010MEMBERSHIP SIZE• Total Membership: 39,307• Total Active Members: 25,000+• Growth: 1000 members per weekSOCIAL MEDIA CREDENTIALS• Google: Ranked 7th for Pharma• LinkedIn: 4,700+ Members• Twitter: 2,200+ followersSPONSORSHIP BENEFITS• Banner adverts throughout Pharma-IQ.com (run of site)• Banner activity across Pharma IQ’s e-newsletters,• Reaching 25,000+ members twice a week• Average leads of 200 per client
Facts & FiguresLAUNCHED: 2010MEMBERSHIP SIZE• Total Premium Members: 32,664• Growth: 450 members per week• Global Oil & Gas Database Members: 130,000+• Members across our Social Network Channels: 4,900+• Community size: 130,052SPONSORSHIP BENEFITS• Banner adverts throughout oilandgasiq.com (run of site)• Banner activity across Oil & Gas IQ’s e-newsletters,• Reaching 25,000+ members twice a week• Average leads of 200 per client
Case Study 1•IQPC Portal: PEX Network •Client: i-nexus
Brief:• i-nexus is a leading provider of specialist software that enables global organizations to turn business goals into results.• They sell to the process improvement units - Lean Six Sigma practitioners - of Global 1000 leaders such as Nestlé, Novartis, Toshiba, Gold Fields, Alstom and Pfizer.• As i-nexus is breaking new ground with their software, part of their work with PEX Network was to educate the market about what "Business Execution" software can do and the problems it solves, and the other part was to generate solid new sales leads in Europe and North America.
Content Development Strategy:• i-nexus sponsored a bespoke content series throughout July 2011.• The series included a set of webinars, podcasts and whitepaper downloads exploring a range of topics from managing and delivering major change efforts through to developing an effective framework to deliver on business goals.• The webinars and other content were released over the course of several weeks through PEX Network.com to keep the i-nexus brand and offering front of mind.
Content Promotion Strategy:• PEX Network undertook bespoke marketing activities on social media networks such as LinkedIn, Xing and Twitter.• This was in addition to inclusion in the PEX Network weekly newsletters which go out to our 65,000+ members.
Content Results:• The i-nexus Business Execution content series generated over 1,000 leads for the sponsor during the 6-week promotional period and has left a lasting resource center on the site where the content can reach new audiences, extending the reach and power of i-nexus sales and marketing efforts.
Testimonial:"Utilising The Process Excellence Network (PEX Network) hasadded significant value to i-nexus. Working with thePEX Network team to reach out to our target audience hasproved very effective and has allowed us to raise awareness ofthe i-nexus brand and educate the market on the emergingdiscipline of Business Execution. As such I would not hesitate torecommend working with PEX Network and plan to continueusing this platform for driving new business in the future" Tina Prajapati – Marketing Manager, i-nexus
Link:Link to the Business Execution content series:• http://www.processexcellencenetwork.com/p rocess-management/webinars/how-business- execution-can-dramatically-increase-t/
Case Study 2: • IQPC Portal: PEX Network• Client: Villanova University
Brief:• Villanova University is a leading provider of Six Sigma certification offering Green Belt, Black Belt and Lean Sensei certification programs.• The brief was to generate inbound leads for their online training program offerings.
Content Development Strategy:A two-pronged approach:1. Banner advertisement clicking through to the Villanova University website2. A whitepaper exploring basic Lean and Six Sigma concepts to generate interest among the target group - those interested in learning more about the basic concepts of Six Sigma.
Content Promotion Strategy:• Tailored marketing on social networks, such as Linked in, twitter and XING and weekly inclusion in the PEX Network.com newsletters which go out to our 65,000+ members.
Content Results:• The Villanova whitepaper generated over 700 unique downloads globally within a four-week period.• The banner advertisement generated 1161 click- throughs.
Link:• You can access the Villanova whitepaper here http://www.processexcellencenetwork.com/methodologies-statistical- analysis-and-tools/white-papers/5s-as-an-integral-part-of-six-sigma/