Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

The Easy Way to do PEST and PESTLE analysis

74,859 views

Published on

The easiest and fastest way to do PEST / PESTLE analysis. Analyse the Political, Economic, Social, Technological, Legal and Environmental issues that will impact your business.

Published in: Education, Business, Technology

The Easy Way to do PEST and PESTLE analysis

  1. 1. © Rob Collins 2010 The Easiest and Fastest way to do PEST and PESTLE Analysis Dr Rob Collins www.PESTLEWeb.com
  2. 2. © Rob Collins 2010 Why do PESTLE Analysis? • If you want your business to succeed then you have to choose the right strategy … • To find the right strategy you have to understand your business environment? • PESTLE Analysis helps you do just that!
  3. 3. © Rob Collins 2010 What is PESTLE? • PESTLE stands for the 6 types of issue that can impact your business: – Political – Economic – Social – Technological – Legal – Environmental / Ecological
  4. 4. © Rob Collins 2010 What is PESTLEWeb? • PESTLEWeb is: – A new way of doing PESTLE analysis – Fast, easy and effective – A web based tool for thinking – Analysis through pictures – Your crowd-sourced business radar!
  5. 5. © Rob Collins 2010 How to use PESTLEWeb
  6. 6. © Rob Collins 2010 A PESTLEWeb is a Diagram that links issues together
  7. 7. © Rob Collins 2010 Finding Issues .. • You can find important issues using the PESTLEWeb library ..
  8. 8. © Rob Collins 2010 Adding issues .. • Add any other issues you can find in newspapers, journals etc… • Just click an ‘issue’ button on the PESTLEWeb palette
  9. 9. © Rob Collins 2010 Need some help? • Click the ‘Explorer’ button at any time to get relevant: – Brainstorming ideas – Starter questions – Definitions – Where to go next
  10. 10. © Rob Collins 2010 Link your issues into a ‘story’ • Showing how issues connect is as easy as 1,2,3! • Drag and drop connecting arrows to build your PESTLEWeb 1 2 3
  11. 11. © Rob Collins 2010 What’s the Impact? • Add ‘Impacts’ to show the important effects on your business
  12. 12. © Rob Collins 2010 Finding it tough to write your PEST / PESTLE Report? • PESTLEWEB report writer automatically generates tabulated data and written reports!
  13. 13. © Rob Collins 2010 Watch the Video • Want to see how to complete a sophisticated PESTLEWeb analysis in under 3 minutes?... http://youtu.be/7HN1918YXA0
  14. 14. © Rob Collins 2010 PESTLEWeb.com Picture your Business Environment

×