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The Easy Way to do PEST and PESTLE analysis

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The easiest and fastest way to do PEST / PESTLE analysis. Analyse the Political, Economic, Social, Technological, Legal and Environmental issues that will impact your business.

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The Easy Way to do PEST and PESTLE analysis

  1. 1. © Rob Collins 2010 The Easiest and Fastest way to do PEST and PESTLE Analysis Dr Rob Collins www.PESTLEWeb.com
  2. 2. © Rob Collins 2010 Why do PESTLE Analysis? • If you want your business to succeed then you have to choose the right strategy … • To find the right strategy you have to understand your business environment? • PESTLE Analysis helps you do just that!
  3. 3. © Rob Collins 2010 What is PESTLE? • PESTLE stands for the 6 types of issue that can impact your business: – Political – Economic – Social – Technological – Legal – Environmental / Ecological
  4. 4. © Rob Collins 2010 What is PESTLEWeb? • PESTLEWeb is: – A new way of doing PESTLE analysis – Fast, easy and effective – A web based tool for thinking – Analysis through pictures – Your crowd-sourced business radar!
  5. 5. © Rob Collins 2010 How to use PESTLEWeb
  6. 6. © Rob Collins 2010 A PESTLEWeb is a Diagram that links issues together
  7. 7. © Rob Collins 2010 Finding Issues .. • You can find important issues using the PESTLEWeb library ..
  8. 8. © Rob Collins 2010 Adding issues .. • Add any other issues you can find in newspapers, journals etc… • Just click an ‘issue’ button on the PESTLEWeb palette
  9. 9. © Rob Collins 2010 Need some help? • Click the ‘Explorer’ button at any time to get relevant: – Brainstorming ideas – Starter questions – Definitions – Where to go next
  10. 10. © Rob Collins 2010 Link your issues into a ‘story’ • Showing how issues connect is as easy as 1,2,3! • Drag and drop connecting arrows to build your PESTLEWeb 1 2 3
  11. 11. © Rob Collins 2010 What’s the Impact? • Add ‘Impacts’ to show the important effects on your business
  12. 12. © Rob Collins 2010 Finding it tough to write your PEST / PESTLE Report? • PESTLEWEB report writer automatically generates tabulated data and written reports!
  13. 13. © Rob Collins 2010 Watch the Video • Want to see how to complete a sophisticated PESTLEWeb analysis in under 3 minutes?... http://youtu.be/7HN1918YXA0
  14. 14. © Rob Collins 2010 PESTLEWeb.com Picture your Business Environment

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