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Social Media Workshop


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A presentation given to a group of VCS organisations in Cambridgeshire

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Social Media Workshop

  1. 1. How Social Media can be a useful tool © i-TRUST COVER 2009
  2. 2. <ul><li>Survey : Sector use of Social Media </li></ul><ul><li>94% had HEARD of Social Media </li></ul><ul><li>60% had used Social Media of some form and of the 60% </li></ul><ul><ul><ul><li>100% had used Social Networking Sites </li></ul></ul></ul><ul><ul><ul><li>70% had used Forums </li></ul></ul></ul><ul><ul><ul><li>60% had used Blogs </li></ul></ul></ul><ul><ul><ul><li>60% had used Media Storage </li></ul></ul></ul><ul><ul><ul><li>60% had used Google Apps </li></ul></ul></ul><ul><ul><ul><li>40% had used Wiki’s </li></ul></ul></ul><ul><ul><ul><li>20% had used Twitter </li></ul></ul></ul><ul><ul><ul><li>10% had used Social Bookmarking </li></ul></ul></ul><ul><ul><ul><li>Survey conducted Feb 2009 </li></ul></ul></ul>
  3. 3. <ul><li>We spent </li></ul><ul><li>119,000,000,000 </li></ul><ul><li>minutes on line in Feb 2009 </li></ul><ul><ul><li>That’s over 82,500,000 Hours </li></ul></ul><ul><ul><li>Or </li></ul></ul><ul><ul><li>Just under 3,500,000 Days! </li></ul></ul>
  4. 4. <ul><li>UK Online Shoppers spent </li></ul><ul><li>£38,000,000,000 </li></ul><ul><li>In 2009 </li></ul><ul><li>With just over 18 million households with Internet access in the UK </li></ul><ul><li>That’s just over </li></ul><ul><li>£2,000 per household </li></ul>
  5. 5. <ul><li>10,000,000 adults have never used the internet – 4,000,000 of which through social exclusion </li></ul><ul><ul><li>39% >65 years of age </li></ul></ul><ul><ul><li>38% are unemployed and families with children </li></ul></ul><ul><li>70% of people living in Social Housing aren’t online. (that’s 28% of everyone not on line) </li></ul><ul><li>70% of people over 65 have never used the internet </li></ul>
  6. 6. <ul><li>So our understanding and use of social media is important to help organisations outreach to groups and communities </li></ul><ul><li>Once connected 17% increase in contact with friends and 14% increase with family. </li></ul><ul><li>25% Increase in confidence of finding work </li></ul>
  7. 7. <ul><li>The moral of this tale </li></ul><ul><li>There are lies, damn lies and statistics </li></ul><ul><li>There are two sides to every story </li></ul><ul><li>Braking down the digital divide has never been so important. Otherwise the IT Rich will get richer and the IT poor will be forgotten! </li></ul>
  8. 8. <ul><li>Exercise Two </li></ul><ul><li>List examples of older communications methods and technologies </li></ul>
  9. 9. Pen & Paper Type Writer Tele-gram Telephone Telex Fax Word Processor PC Mobile Phone TXT MSG e-Mail
  10. 10. <ul><li>Social Media (aka WEB 2.0 aka ‘The Live Web’ aka New Media) </li></ul><ul><li>“ is a term meant to encompass the emergence of digital, computerized, or networked information and communication technologies” </li></ul><ul><li>Source: Wikipedia </li></ul>
  11. 13. <ul><li>EXERCISE THREE </li></ul><ul><li>You are in charge of an event to raise awareness about volunteering as well as raising some much needed funds by combining this ‘drive’ with a summer fete </li></ul><ul><li>You are hoping to attract volunteers from two specific age groups 18-25 and 55-65 who are currently in ‘short supply’ within your organisation </li></ul>
  12. 14. <ul><li>EXERCISE THREE </li></ul><ul><li>Identify Social Media applications that could be of benefit to promoting the event </li></ul><ul><li>What about people that are interested but cannot make the event, using Social Media how could you include these people? </li></ul><ul><li>Spend a few minutes now thinking about ideas and we will revisit these after the break </li></ul>
  13. 15. <ul><li>EXERCISE THREE ROUND-UP </li></ul><ul><li>TWO GROUPS </li></ul><ul><li>Look at ideas for promoting the event </li></ul><ul><li>Look at what you could do to include those that couldn’t make the event </li></ul><ul><li>10 Mins to formalise your thoughts </li></ul>
  14. 16. <ul><li>THREE MAIN AREAS </li></ul><ul><li>CAMPAIGNING </li></ul><ul><li>COLLABORATION </li></ul><ul><li>COMMUNICATION </li></ul>
  15. 17. <ul><li>THREE MAIN AREAS </li></ul><ul><li>CAMPAIGNING </li></ul>
  17. 22. <ul><li>Campainging Pros </li></ul><ul><li>F R E E!!! (in most cases) </li></ul><ul><li>Access to a GLOBAL audience </li></ul><ul><li>Your ideas and messages can be spread very quickly </li></ul><ul><li>Can take on a creative life of its own </li></ul><ul><li>VERY HIGH PROFILE – the latest ‘buzz’ </li></ul><ul><li>Can even tick the Green Agenda box! </li></ul>
  18. 23. <ul><li>Campaigning Cons </li></ul><ul><li>Can be intimidating if not used to using the internet/technology </li></ul><ul><li>Can be time consuming. Have a clear plan </li></ul><ul><li>Can be fickle. What is fashionable this week.. </li></ul><ul><li>Impossible to control. People/groups may take your message and spin it to their own ends </li></ul>
  19. 24. <ul><li>THREE MAIN AREAS </li></ul><ul><li>COLLABORATION </li></ul>
  20. 25. <ul><li>Collaborative Working </li></ul><ul><ul><li>Planning </li></ul></ul><ul><ul><li>Communication </li></ul></ul><ul><ul><li>Cooperation </li></ul></ul><ul><ul><li>Updating </li></ul></ul>
  23. 31. <ul><li>THREE MAIN AREAS </li></ul><ul><li>COMMUNICATION </li></ul>
  26. 34. <ul><li>Ultimately a Social Media Solution can be found for many things </li></ul><ul><li>It can be very useful for giving access to meetings/conferences/launches etc to those who could not attend. </li></ul><ul><ul><li>Video Key Note Speeches and publish on YouTube </li></ul></ul><ul><ul><li>Podcast Speeches etc </li></ul></ul><ul><ul><li>Publish Photos of the event </li></ul></ul><ul><li>Can help you work smarter not harder! </li></ul>
  27. 36. <ul><li>On average travelling 20 miles per day or 100 miles per week in a car with a 1.4L to 1.8L petrol engine produces </li></ul><ul><li>1.5 Tonnes </li></ul><ul><li>Of CO 2 per annum </li></ul>
  28. 37. <ul><li>Reduce mileage by 5-10% and the amount falls to </li></ul><ul><li>1.4 Tonnes </li></ul><ul><li>Of CO 2 per annum </li></ul>
  29. 38. <ul><li>A saving of </li></ul><ul><li>0.1 Tonnes </li></ul><ul><li>Of CO 2 per annum </li></ul>
  30. 39. <ul><li>There are an estimated </li></ul><ul><li>32,000,000 </li></ul><ul><li>Cars in Great Britain </li></ul><ul><li>IF ONLY 10% OF THESE REDUCED THEIR MILEAGE </li></ul>
  31. 40. <ul><li>This would be a reduction of </li></ul><ul><li>320,000 Tonnes </li></ul><ul><li>Of CO 2 per annum </li></ul>
  32. 42. <ul><li>? </li></ul>
  33. 43. <ul><li>The Regional ICT Helpdesk – 0800 028 0085 </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> – </li></ul><ul><li>explanations of various New Media in Plain English </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li>Your local source of advice, guidance and signposting </li></ul><ul><li> </li></ul>
  34. 44. <ul><li>Social Media </li></ul><ul><li>Certainly not the only method and won’t always be appropriate but it can be immensely useful </li></ul><ul><li>Social Media can provide you with access to previously inaccessible groups/networks </li></ul><ul><li>Widens the range of communications and can increase your “audience”. </li></ul>
  35. 45. <ul><li>Social Media solutions provide additional ways of delivering/promoting your message. </li></ul><ul><li>Old Media (phone, letter, e-mail, newsletters, press releases etc) still have their place </li></ul><ul><li>Think of Social Media as additional tools in your communications kit bag. </li></ul>
  36. 46. <ul><li>Thank You For Attending </li></ul><ul><li>Have A Safe Journey </li></ul>
  37. 47. <ul><li>Paul Jefford </li></ul><ul><li>i-TRUST </li></ul><ul><li>Unit 10 e-space north </li></ul><ul><li>181 Wisbech Road </li></ul><ul><li>LITTLEPORT </li></ul><ul><li>CB6 1RA </li></ul><ul><li>[email_address] </li></ul><ul><li>Tel: 01353 865405 </li></ul>
  38. 48. <ul><li>Paul Jefford </li></ul><ul><li>i-TRUST </li></ul><ul><li>Unit 2 </li></ul><ul><li>Convent Drive </li></ul><ul><li>WATERBEACH </li></ul><ul><li>CB25 9QT </li></ul><ul><li>[email_address] </li></ul><ul><li>Tel: TBA </li></ul>