NSA Survey Report - UK

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We launched a survey to support our position on the NSA and PRISM project. We sent the survey to 300 IT professionals discussing the effects of the scandal in terms of how IT managers and CIOs are changing their minds about where to store their data. The results are amazing!

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NSA Survey Report - UK

  1. 1. The Impact of the NSA on Hosting Decision Makers in the UK and Canada Survey Findings prepared by March Communications January 2014 1
  2. 2. Executive Summary A new independent survey of 300 UK and Canadian businesses, commissioned by web infrastructure and cloud hosting provider Peer 1 Hosting, reveals that the NSA scandal has made UK and Canadian businesses wary of storing data in the U.S. In fact, 25% of businesses are now moving their data outside the U.S. The top hosting concerns defined by the survey were security (96%) and data privacy (82%). At the same time, the U.S. remains the most popular place for companies to host data, outside of their own countries. Further, despite companies’ strong reaction to the NSA scandal, many say that they don’t fully understand current data laws, with 60% admitting they don’t know as much as they should about data privacy laws. Similarly, 44% are confused by privacy and security laws. 2
  3. 3. The NSA scandal has led to increased skepticism among CA and UK decision makers (DMs) One-third (33%) of Canadian DMs agree they are moving their company’s data away from the U.S. as a result of the NSA scandal. This is significantly more than the number of UK DMs who agree (21%). Despite the U.S. being the most popular location for Canadian and UK DMs to host data (outside of their own countries), they trust the U.S. far less than they do many other countries. Nearly seven-out-of-10 (69%) DMs say the NSA scandal has made them more skeptical of hosting providers everywhere. And 57% say they are less likely to use a public cloud as a result. 3
  4. 4. Data security is of the highest importance for CA and UK DMs More than three-quarters (77%) would rather host their data in a highly secure, but latent facility than in a facility that guarantees top speeds but is less secure (9%). “Security of my data” ranks highest amongst all factors considered by DMs when selecting a hosting provider, even over performance. Factors Considered In Order of Importance (Total Sample) Eight-in-ten (81%) say: Nearly seven-in-ten (69%) agree: 2 “ I’d be willing to incur latency to ensure data sovereignty. ” it is important to know precisely where their data is stored. 2 4
  5. 5. The NSA scandal is affecting many DMs’ overall understanding of security “ Six-in-ten (60%) agree: I do not know as much as I think I should about data security laws where my company’s data is stored. Four-in-ten (44%) agree: ” “ Privacy and security laws confuse me. ” Nearly one-third say the recent news that the NSA collects information on cell phone calls in the countries of its allies will impact their data hosting decisions. 5
  6. 6. DETAILED FINDINGS 6
  7. 7. Although not surprised, DMs are now more skeptical Total Canada UK 81% 80% 83% The NSA surveillance scandal did not surprise me 69% 71% 67% The NSA surveillance scandal has made me more skeptical of hosting providers everywhere 69% 69% 69% I’d be willing to incur latency to ensure data sovereignty I do not know as much as I think I should about data security laws in countries where my company’s data is hosted 60% 61% 59% The NSA surveillance scandal has made me less likely to use a public cloud for my company’s data storage 57% 61% 52% 44% 44% 45% Privacy and security laws confuse me I am moving my company’s data away from the U.S. as a result of the NSA surveillance scandal Q12. How much do you agree with the following statements? (n=150 UK & 150 CA) SHOWN: “Top2 Box” (Agree strongly/Somewhat) * INDICATES STATISTICALLY SIGNIFICANT DIFFERENCE OVER OTHER COUNTRY 27% 33% 21% * 7
  8. 8. Privacy laws fairly important relative to other factors when selecting a provider Importance of Factors when Selecting a Hosting Provider Total 96% 97% 95% 94% 96% 92% 87% * Canada UK 92% 83% 82% * 85% 79% 79% 68% * 63% 57% 57% 51% 42% Security of my data Performance Overall reputation 46% 38% The data privacy Recommendation Where the data Personal laws of the from a trusted centers are located relationship with countries where my source provider data will be hosted Q1. When selecting a hosting provider for your company’s data storage, how important are each of the following factors in making your decision? (n=150 UK & 150 CA) SHOWN: “Top2 Box” (Extremely/Very Important) *INDICATES STATISTICALLY SIGNIFICANT DIFFERENCE OVER OTHER COUNTRY 8
  9. 9. Security trumps latency Would you rather… (Total respondents; percentages the same across all countries) 77% 9% Host your company’s data in a highly secure facility where you may incur increased latency. Host your company’s data in a facility that guarantees ultra-low latency but may compromise security. Don’t know/Unsure: 13% Q2.Would you rather… (n=150 UK & 150 CA) 9
  10. 10. Four out of five need to know precisely where their data is stored 81% of both Canadian and UK small business DMs say it is important to know precisely where their company data is stored. Q11. When choosing to outsource your company’s data, how important is it to know precisely in what countries your data is stored? (n=150 UK & 150 CA) SHOWN: “Top2 Box” (Extremely/Very important) 10
  11. 11. Nearly one-third believe recent news on ally spying will impact decisions 29% of both Canadian and UK small business DMs say the recent news that the NSA collects information on cell phone calls in the countries of its allies will impact their data hosting decisions. Q14. How much do you anticipate the recent revelation that the NSA has collected the information on cell phone calls in the countries of its allies, including European countries, and many of those countries’ leaders will impact your data hosting decisions? (n=150 UK & 150 CA) SHOWN: “Top2 Box” (Extreme impact/Very much an impact) 11
  12. 12. Outside of their own countries, U.S. is the most popular location to host data Location of Current Data Servers Total 82% Canada UK 82% 65% 51% 48% 42% 37% 13% 3% United States United Kingdom Canada 8% 6%10% Germany 6% 7% 6% 5% 3% 7% The Switzerland Netherlands 4% 5% 3% 3% 5% 1% 2% 3% 1% France Mexico Spain Q3.In which of the following locations, if any, are there servers currently hosting your company’s data? (n=150 UK & 150 CA) SHOWN: CURRENTLY HOST DATA 12
  13. 13. It is also the most popular location for a data provider headquarters Location of Current Hosting Provider HEADQUARTERS Total 72% Canada UK 69% 66% 52% 37% 40% 36% 8% 3% United States United Kingdom Canada 7% 5% 9% Germany 4% 6% 3% 4% 4% 4% The Switzerland Netherlands 3% 4% 1% France Q4.In which of the following locations, if any, is your company’s third-party hosting provider headquartered? (n=150 UK & 150 CA) SHOWN: CURRENTLY HOST DATA WITH A PROVIDER BASED HERE 2% 4% 0% Mexico 2% 3% 1% Spain 13
  14. 14. Canadians much more likely to store in U.S. than UK companies are Don't know 5% Don't know 6% No 42% TOTAL Yes 52% No 31% Don't know 7% Yes 63% Canada Q9. Prior to the NSA scandal, did your company use servers in the United States to store your data? (n=150 UK & 150 CA) No 52% Yes 41% UK 14
  15. 15. But DMs are hoping to move data to their own countries Likely Location of Provider Servers in the Next 5 Years Total Canada UK 87% 84% 64% 54% 54% 52% 43% 25% 17% 17% 19% 18% 17% 17% 16% 19% 17% 16% 12% 11% 11% 5% United States United Kingdom Canada Germany The Switzerland Netherlands France Q5.In the next 5 years, how likely are you to host your company’s data on servers in the following countries? (n=150 UK & 150 CA) SHOWN: “Top2 Box” (Extremely/Very likely) 9% 2% Mexico 6% 7% 5% Spain 15
  16. 16. They also plan to switch to providers headquartered where they are Likely Location of Provider HEADQUARTERS in the Next 5 Years Total Canada UK 85% 83% 60% 53% 51% 51% 43% 21% 23% 17% 17% 16%18% 16% 14% 13% 18% 15% 14% 11% 7% 10% 7% 6% 10% 1% United States United Kingdom Canada Germany The Switzerland Netherlands France Mexico 3% Spain Q6.In the next 5 years, how likely are you to host your company’s data with hosting providers headquartered in the following countries? (n=150 UK & 150 CA) 16 SHOWN: “Top2 Box” (Extremely/Very likely)
  17. 17. Barely half trust the U.S. as a location to host data Trust in Countries as Locations to Host Data Total Canada UK 89% 77% 72% 66% 54% 54% 61% 64% 57% 60% 56% 51% 57% 50% 51% 45% 51% 49% 39% 37% 35% 25% 20% 15% 14% 10% 5% Canada United Kingdom Switzerland Germany United States The Netherlands Q7. How much do you trust the following countries as locations to host your company’s data? (n=150 UK & 150 CA) SHOWN: “Top2 Box” (Trust very much/Trust somewhat) France Spain Mexico 17
  18. 18. Trust in Canada and UK as headquarters is much higher than U.S. Trust in Countries as Locations for Headquarters of Hosting Providers Total Canada UK 87% 81% 70% 66% 53% 51% 61% 57% 53% 59% 53% 47% 56% 52% 47% 46% 45% 47% 36% 35% 37% 23% 25% 22% 11% Canada United Kingdom Switzerland United States Germany The Netherlands France Spain Q8. How much do you trust third-party hosting providers based in the following countries to host your company’s data? (n=150 UK & 150 CA) SHOWN: “Top2 Box” (Trust very much/Trust somewhat) 14% 7% Mexico 18
  19. 19. Quarter of Canadians previously storing in U.S. stopped due to NSA 25% of Canadian small business DMs say the NSA scandal had a big impact on their decision to store using U.S. hosting services. 11% UK, 18% total Q10. How much of an impact did the NSA scandal in the U.S. have on your decision to stop using U.S. hosting services to store your data? NOTE: Asked only to those who used to store data in the U.S. prior to the NSA scandal and currently do not (n=9 UK & 8 CA) *CAUTION: LOW BASE SIZE SHOWN: “Top2 Box” (Extreme impact/Very much an impact) 19
  20. 20. How has the NSA surveillance scandal affected you? “It's very worrying. I would avoid the US totally.” - UK ITDM “It does not overly worry me - I understand what the main drivers are and the war on terrorism is by far the most important thing.” - UK ITDM “It confirms that we should only host in the UK and in data centers where we have physical access, the lower costs of hosting in other countries was attractive, this is now not a consideration.” - UK ITDM “Discouraged me from using US based hosting services due to meta tag survelliance [sic] techniques and the fact that all communication is monitored since I am a foreigner. I cannot trust any US based company for secure communications even though we contract to a US based company.” - CA ITDM “Not greatly. It may be distasteful, but it was hardly a huge surprise!” -UK ITDM “We are moving most of our data storage to Canada and specifically asking them to describe how they intend to protect it from ALL security entities (NSA, CSIS etc.) If a security entity want our data, they should have to ask us for it.” - CA ITDM “It has made me realise that for privacy I must revert to writing letters by hand or on an old typewriter. I realise now at the age of 54 that we're far more compromised than we ever realised. It makes me sick and angry and more cynical.” - UK ITDM “To be honest I believe the problem can happen anywhere - it is always a risk and we have to engage and trust.” - UK ITDM “Made me leery of trusting anybody or any country.” - CA ITDM “We will move our company data out of USA ASAP.” -CA ITDM Q11. In your own words, describe how the NSA surveillance scandal has affected you in your role as a data storage decision-maker at your company. [OPEN-ENDED RESPONSE] 20
  21. 21. Research Methodology Between November 12 – 18, 2013, Peer 1 Hosting commissioned a 10-minute survey through a third-party vendor, ResearchNow, to be administered to n=300 IT decision-makers at small companies* in the U.K. (n=150) and Canada (n=150) that host any percentage of their data in a third-party facility. All respondents are at least primary IT decision-makers at their companies, and take a primary role in decisions regarding where their company data is hosted in a geographic sense. They all are “extremely” or “very” familiar with the NSA scandal. The margin of error of this sample size (300) is +/- 5.6% at a 95% confidence interval. *Companies with 250 or fewer full-time employees 21

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