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Bernard Boily - Unfolding a new chapter for PECB courses

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Bernard Boily - Vice-President of Training Development at PECB

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Bernard Boily - Unfolding a new chapter for PECB courses

  1. 1. Unfolding a New Chapter for PECB Courses P E C B P A R T N E R E V E N T I N S I N G A P O R E March 14, 2019
  2. 2. 2 Bernard Boily, Eng. MBA VICE-PRESIDENT, TRAINING DEVELOPMENT - PECB +1-514-784-0350 ext. 101 bernard.boily@pecb.com www.pecb.com
  3. 3. 3 Official launch of enhanced PECB courses Editorial guidelines Why change Approach taken What this will look like 1 2 3 5 6 Agenda New design4 Next steps7
  4. 4. 4 Official Launch of Enhanced PECB Courses • ISO/IEC 27001 Lead Auditor • ISO/IEC 27001 Lead Implementer • ISO 22301 Lead Auditor • ISO 22301 Lead Implementer • ISO 9001 Lead Auditor Launch date: March 18, 2019 • ISO 9001 Lead Implementer • ISO/IEC 27005 Risk Manager • ISO 31000 Risk Manager • ISO/IEC 27032 Lead Cybersecurity Manager • GDPR – Certified Data Protection Officer
  5. 5. 5 Why Change? • Position PECB as a premium, top quality brand in the worldwide training and certification marketplace. • Help our network of distributors and resellers to sell more courses. • Change the image of PECB courses to be more in line with the latest trends in design. • Integrate the new PECB logo and corporate color. • Improve course presentation consistency.
  6. 6. 6 Approach Taken 1. Understand what the market wants 2. Define a vision statement 3. Establish a design team and an advisory team
  7. 7. 7 4. Define the new design iteratively 5. Define editorial guidelines 6. Integrate new design and editorial guidelines into the courses
  8. 8. 8 What the Market Told Us • Courses are very good. • Participants appreciate the richness of content. • HDMI (16:9) is now what most organizations are using to project presentation. Current format creates bars at left and right. • Image of the course must communicate the new level of quality. • Course is very “red”; more colors are required to make course more appealing. • Should integrate high quality images in the slides. • Improve consistency of presentation.
  9. 9. 9 Vision Statement • Evolution, not revolution • Target audience: professionals • Look to be crisp, clean and cutting edge • Aspect ratio: 16:9 • Use of new PECB logo and same color scheme • Reduction in the level of red and shades of red in the course. Other colors are allowed as long as it looks good and is coherent; PECB red must be present in color palette • Use of photos is authorized as long as they add value to the content • Must print well in black and white photocopy
  10. 10. 10 Key Elements of the New Design
  11. 11. 11 Aspect Ratio Aspect ratio with old PPT: 4:3 Aspect ratio with new PPT: 16:9
  12. 12. 12 New Color Scheme Red has been changed to the new PECB red
  13. 13. 13 New Color Scheme Primary Colors Natural Colors
  14. 14. 14 New Logo
  15. 15. 15 New Font Roboto
  16. 16. 16 New Illustrations Change to all shapes in the slides: from 3D to 2D
  17. 17. 17 Layout Inclusion of pictures in key sections to make the course more appealing to the eyes
  18. 18. 18 Implementation of Editorial Guidelines • Intent • Consistency of presentation of the text • Key elements • Vocabulary used: American English • Citations (mostly from the standards) are in italics and are not modified in any way • Use of Chicago Manual of Style • List • Punctuation • Etc.
  19. 19. 19 Other Changes Presentation format for case studies, exercises and correction keys Improvement of the delivery tool: Articulate to iSign Improvement of the resolution of course content in Kate
  20. 20. 20 What This Will Look Like
  21. 21. 21 Cover Page – Old Version
  22. 22. 22 Cover Page – New Version
  23. 23. 23 Schedule – Old Version
  24. 24. 24 Schedule – New Version
  25. 25. 25 Section – Old Version
  26. 26. 26 Section – New Version
  27. 27. 27 Standards – Old Version
  28. 28. 28 Standards – New Version
  29. 29. 29 IS Standards – Old Version
  30. 30. 30 IS Standards – New Version
  31. 31. 31 Certification Process – Old Version
  32. 32. 32 Certification Process – New Version
  33. 33. 33 Exercises – Old Version
  34. 34. 34 Exercises – New Version
  35. 35. 35 Next Steps Roll-out new format to other PECB courses Improve course content even further Roll-out new format to other languages: French, Spanish, etc.
  36. 36. 36 Final Words
  37. 37. 37 Any Questions?
  38. 38. www.pecb.com/facebook www.pecb.com/linkedin www.pecb.com/twitter www.pecb.com/youtube Follow us on Social Media Platforms www.instagram.com/pecb.official

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