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ReinventYour MeetingWith SocialEric LyFounder, Presdo

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Learner Outcomes• Understand how the Internet is forcing us toreinvent the way we deliver face-to-face events• Know what social media really is• Recognize why combining “social” with face-to-face will lead to a renaissance for the industry

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Co-Founding•Launched in 2003 – 10 years!•225M members•200 countries

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Great Disruptions of the Internet

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Big Data is data collected on user online activityEstimated to be at 1.8 billion terabytes (IDC mid-2011)Marketing becomes “data driven”

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Key Ideas of Social Media

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Sellers Can Now Access and ReachCustomers inVery EfficientWays

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Face-to-face & “social”:Is there a match?

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Take a Step Back…• Trade shows were created asmarketplaces to connect buyersand sellers…• ...not necessarily about sellingbooths and lead retrievalequipment, securing the rightdestinations, or providingentertaining speakers• Face-to-face has been valuable...but will it continue to be?

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Face to face’s competition is…“digital”For example… web, email, SEO, SEM, social media, onlinemarketplaces, virtual events, and even more to come.

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Your Customers Are AlreadyThereBig brandsare alreadythere, and soare the smallones

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Newspapers

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Music

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Moviesa.k.a. “digital movies are crushing DVDs as we speak”

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“The ultimate goal of social media is to drivepeople toward face-to-face interactions”—Twitter userSocial media is a perfect complement for face-to-face

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ROI Metrics for Event-Driven Social Media• Attendance (pre-registrations and no-shows)• Retention of audience year-over-year• Participant satisfaction• Brand recognition• RevenueIn other words, social media is an approach whose results you canmeasure using the metrics you already understand

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Re-Imagined: Exhibitors & Sponsors• Contextualizedpromotion &exposure• Highly targetedand relevantconnections/leads• More business

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Re-Imagined:Attendees• Reconnectwith existingcontacts• Onlinecommunities• Matchesbased onsharedinterests

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Future of Face-to-Face• Events become centerpieces that extend intoonline communities and marketplaces, andvice versa• Social media is the layer that ties it alltogether

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Event-Oriented Social NetworksEvent-oriented social networks where exhibitors, sponsors and attendeesconnect based on similar interests to create valuable business opportunities

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The challenge: will the events industrycontract, or will it expand and capturegreater opportunities?

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Opportunity with event-oriented social media• Revenues from expanded opportunities toconnect• Greater relevance in the changing digital B2Blandscape

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Next: Blending Social and Face to Face•2:15-3:30pm this afternoon•Meeting Rooms 201-207

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Thank youEric LyPresdo Inc.eric@presdo.com650-469-3123