Blending Social andFace-to-FaceEric LyFounder, Presdo
Learner Outcomes• Understand what the differences are between “public”and event-oriented social networks• Learn how event-...
You Might HaveThought “Social” Just Meant…Consider “social” as an approach rather than specific tools youknow, like “websi...
“Free” Comes At a Price• Pros• Lots of users are there• Great way to attract new audience• Great way to get feedback• Cons...
Event AppsEvent apps are early-stage event communities
Event Communities andYear-Round Communities
Why It’s Hard to Build Community• If you build it, they will come. No.• Key is user “engagement”• Usage & content & intera...
Event-Oriented Social NetworkWalkthrough
KeyAspects of Event Social Networks• People profiles• Private messages and appointments• Shared messages and feeds• Audien...
Benefits of Event-Oriented Social Networks• Focused for your event• Allows your participants to engage securely• Monetizat...
The Question about the “Social Media Expert”If you can, designate a socialmedia manager to “lead byexample” your community...
You May Be ConcernedAbout…•I don’t UNDERSTAND “social”•My audience doesn’t UNDERSTAND•I don’t have BUDGET•It’sTOO EXPENSIV...
Take Home Points1. Make “social” a core way of creating value for youraudience2. Be open to new ways to enable you and par...
ROI Metrics for Event-Driven Social Media• Attendance (pre-registrations and no-shows)• Retention of audience year-over-ye...
Thank youEric LyPresdo Inc.eric@presdo.com650-469-3123
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Blending Social and Face to Face

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Session: Blending Social and Face to Face
Presented by: Eric Ly , CEO, Co-founder of LinkedIn, Presdo
Date and Time: Wednesday, June 26, 2013, 2:15pm
pcma.org/educon

Published in: Education, Technology, Business
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Blending Social and Face to Face

  1. 1. Blending Social andFace-to-FaceEric LyFounder, Presdo
  2. 2. Learner Outcomes• Understand what the differences are between “public”and event-oriented social networks• Learn how event-oriented social networks work andunderstand their advantages for events• Understand the relationship between event-orientedsocial networks and year-round communities• Understand why online communities are actually hard tobuild successfully and learn how to successfully build one
  3. 3. You Might HaveThought “Social” Just Meant…Consider “social” as an approach rather than specific tools youknow, like “websites” and “mobile”. “Social” is part of somethingelse, rather than destinations in themselves.
  4. 4. “Free” Comes At a Price• Pros• Lots of users are there• Great way to attract new audience• Great way to get feedback• Cons• Lots of your registrants are not there• Does not integrate with your registration system• Not terribly specific for events• Not private, open to the world• Doesn’t support your exhibitors or sponsors with their business goals too well• Lack of integration with your existing infrastructure• Issues of control, data ownership and privacyPros and cons of public social networks
  5. 5. Event AppsEvent apps are early-stage event communities
  6. 6. Event Communities andYear-Round Communities
  7. 7. Why It’s Hard to Build Community• If you build it, they will come. No.• Key is user “engagement”• Usage & content & interaction
  8. 8. Event-Oriented Social NetworkWalkthrough
  9. 9. KeyAspects of Event Social Networks• People profiles• Private messages and appointments• Shared messages and feeds• Audience development• Exhibitor profiles• Sessions and speakers• Monetization• Database and analytics
  10. 10. Benefits of Event-Oriented Social Networks• Focused for your event• Allows your participants to engage securely• Monetization• Analytics
  11. 11. The Question about the “Social Media Expert”If you can, designate a socialmedia manager to “lead byexample” your community…before, during and after eventsYour results will be that muchbetter.59% of marketers spent six hours or more per week on social media. But itwas the 15% who spent more than 20 hours who saw significantimprovement in sales directly attributable to social media use.—Social Media Examiner
  12. 12. You May Be ConcernedAbout…•I don’t UNDERSTAND “social”•My audience doesn’t UNDERSTAND•I don’t have BUDGET•It’sTOO EXPENSIVE•I don’t have theTIME
  13. 13. Take Home Points1. Make “social” a core way of creating value for youraudience2. Be open to new ways to enable you and participants tointeract, and participants with each other3. Iterate to get the right formula for your particularaudience4. Measure for ROI5. You will be greatly rewarded!
  14. 14. ROI Metrics for Event-Driven Social Media• Attendance (pre-registrations and no-shows)• Retention of audience year-over-year• Participant satisfaction• Brand recognition• RevenueIn other words, social media is a tool whose results you can measureusing the metrics you already understand and care about
  15. 15. Thank youEric LyPresdo Inc.eric@presdo.com650-469-3123

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