Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Reinventing You: Developing Your Personal Brand for Career Sucess

1,014 views

Published on

Session: Reinventing You: Developing Your Personal Brand for Career Sucess
Presented by: Dorie Clark , Clark Strategic Communications
Date and time: Wednesday, June 26, 12:45am
pcma.org/educon

Published in: Education, Technology, Business
  • Be the first to comment

Reinventing You: Developing Your Personal Brand for Career Sucess

  1. 1. ReinventingYou:DevelopingYour PersonalBrand for Career SuccessDorie Clark@dorieclark
  2. 2. LearningOutcomes•How are you currently perceived?•What’s the essence of your brand?•How can you leverage your uniquestrengths?•How do you demonstrate thecontribution only you can make?
  3. 3. @dorieclarkReinventingYouDefineYour Brand,ImagineYourFuture
  4. 4. Why BuildYour LeadershipBrand?- Most people aren’t paying closeattention to you- If you don’t get noticed, you can’tget promoted- Value of uniqueness
  5. 5. JudyRobinett:“If 3 people tellyou you’re ahorse, buy asaddle.”
  6. 6. RecognizeWhereYou’reStarting•GoogleTest•Your own “360interviews”•Focus groups
  7. 7. Anatomy of a ProfessionalNarrativeWhere youstartedHow yourpast relatesto yourfutureWhereyou’regoing21/06/2013 7
  8. 8. What is Executive Presence?• GT•Gravitas•Communication•Appearance
  9. 9. Self-Fulfilling ProphecyTheArt of thePower Pose
  10. 10. IncreaseYour InternalVisibilityKeith Ferrazzi@dorieclark
  11. 11. ConveyingYourAuthorityFrom Emailsto Diplomas@dorieclark
  12. 12. What value can you offer toothers?
  13. 13. Everyone Needs aWingman@dorieclark
  14. 14. Creating Content is NoLonger OptionalFind the right medium@dorieclark
  15. 15. BuildingCredibilityin Real LifeAlanWeiss@dorieclark
  16. 16. Stay inTouch• Twitter:@dorieclark• LinkedIn• dorieclark.com
  17. 17. @dorieclarkReinventingYouDefineYour Brand,ImagineYourFuture

×