The Crons Opportunity


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The Crons Opportunity

  1. 3. The Crons Brand: Executive Summary <ul><li>Crons is an inspirational brand with a Come Ready or Never Start message that motivates of all demographic, social and economic backgrounds to set and achieve their goals in order to get better. </li></ul><ul><li>The Crons Brand occupies an exclusive niche as a brand being defined by a value system and dedication to assisting people in reaching their goals across all walks of life. </li></ul>
  2. 4. The Crons Brand: Brand Focus <ul><li>Selling hope...inspiration...and motivation through the sales of a product mix that motivates and engages people to achieve their goals, reach their potential and become better </li></ul><ul><li>A brand that especially resonates during challenging economic times as a sign of hope, inspiring people who are looking for positive reinforcement and assurance, that they still can achieve their goals if they adopt the Crons Brand Come Ready or Never Start mentality. </li></ul>
  3. 5. The Crons Brand Overview <ul><li>Acronym for C ome R eady o r N ever S tart </li></ul><ul><li>Defines the attitude of a winner </li></ul><ul><li>-- Being your best </li></ul><ul><li>-- Making your best…better </li></ul><ul><li>-- Challenging yourself to set and achieve new goals </li></ul><ul><li>An attitude and mentality that embraces: </li></ul><ul><li>-- Outworking the competition </li></ul><ul><li>-- Overcoming adversity </li></ul><ul><li>-- Not listening to the doubters (Ignore the Noise) </li></ul><ul><li>-- Focusing on practice and preparation </li></ul><ul><li>-- Making sacrifices, not excuses </li></ul>
  4. 6. The Crons Brand Mission Statement The Crons Brand provides high quality motivational apparel, merchandise and accessories to inspire people to get better and constantly strive for their goals.
  5. 7. The Crons Brand Product Requirements <ul><li>All products featured must contain at least one environmentally friendly component </li></ul><ul><li>All products must be functional or technical in nature to engage people in physical or mental activities </li></ul><ul><li>All products must support or motivate people to get better </li></ul>
  6. 8. The Crons Brand History <ul><li>Pat Cavanaugh background…Overcoming the odds </li></ul><ul><li>-- Athletics </li></ul><ul><li>-- Business </li></ul><ul><li>Founding of the Brand in 1996 </li></ul><ul><li>Idling the Brand while building The Cavanaugh Marketing Network </li></ul><ul><li>(1998-2004) </li></ul><ul><li>Hiring full-time Director of Brand Development in 2007—Sotiris Aggelou </li></ul><ul><li>2008 – Increase on sales by 250% </li></ul>
  7. 9. The Crons Brand Management Team <ul><li>Pat Cavanaugh—President & Founder </li></ul><ul><li>-- Ernst & Young Entrepreneur of the Year </li></ul><ul><li>-- Member, Ernst & Young National Entrepreneur Hall of Fame </li></ul><ul><li>-- Named top salesperson in country, Sales & Marketing Management </li></ul><ul><li>-- Featured in Inc. Magazine </li></ul><ul><li>Sotiris Aggelou—National Sales Manager/Director of Brand Development </li></ul><ul><li>-- Has his own Crons Story coming from Greece to America </li></ul><ul><li>-- Former Division 1 basketball player at University of Pittsburgh and St. Francis University </li></ul><ul><li>-- Professional basketball player in Greece (7 years) </li></ul>
  8. 10. The Crons Brand Management Team (Continued) <ul><li>Anthony Crisafio—Chief Financial Officer </li></ul><ul><li>-- Principal—Anthony Crisafio, PC </li></ul><ul><li>-- Former Partner, Ernst & Young </li></ul><ul><li>-- COO, 18 th largest theater chain in the country </li></ul><ul><li>-- Audit & Compensation Board of two major companies </li></ul>
  9. 11. The Crons Brand Target Market (Team Sports Market is a $4 Billion Industry) <ul><li>Public elementary and secondary schools </li></ul><ul><li>Private, Parochial and Charter elementary and secondary schools </li></ul><ul><li>Both boys and girls teams </li></ul><ul><li>Local sports organizations and associations that promote and administer youth sports </li></ul><ul><li>Administrators, coaches and athletes participating in junior college and college athletic programs in all divisions. </li></ul>
  10. 12. The Crons Brand Target Market <ul><li>Public Schools: 17,800 </li></ul><ul><li>Private Schools: 15,000 </li></ul><ul><li>Parochial Schools: 7,400 </li></ul><ul><li>Charter Schools: 5,700 </li></ul><ul><li>Junior Colleges: 500 </li></ul><ul><li>4-Year Colleges: 1,200 </li></ul><ul><li>AAU Sports Programs: 1,500 </li></ul><ul><li>26 Million youngsters between the ages of 6 – 17 participate in at least one organized sport </li></ul>
  11. 13. School Athletic Apparel Market Potential
  12. 14. The Crons Brand Successes <ul><li>Sales to 300 secondary schools , teams and youth sport organizations in 22 states across the country </li></ul><ul><li>Produced 7,000 jerseys for the NBA Orlando Junior Magic Program </li></ul><ul><li>Nine(9) collegiate athletic programs wear Crons apparel </li></ul><ul><li>Custom made 2008-09 uniforms for Robert Morris Colonials—2009 NEC Basketball Champion and NCAA Participant </li></ul><ul><li>Featured on CNBC </li></ul><ul><li>Provided apparel for over 1,200 athletes last fall in Baltimore/Washington, D.C. area </li></ul><ul><li>Uniform provider for Baltimore Mariners Arena football team </li></ul>
  13. 15. The Crons Brand Capabilities The Crons Brand is a full-service provider of motivational apparel and merchandise in the following 4 product categories. <ul><li>Custom Team Apparel and Merchandise </li></ul><ul><li>-- Standard Team Packages -- Performance Team Packages </li></ul><ul><li>-- Custom Game and Practice Uniforms -- Coaching Gear </li></ul><ul><li>-- Warm-ups -- Headwear </li></ul><ul><li>-- Accessories -- Awards </li></ul><ul><li>Crons Lifestyle Apparel and Merchandise </li></ul><ul><li>-- Workout Apparel -- Compression Apparel </li></ul><ul><li>-- Warm-ups -- Sweatshirts & Sweatpants </li></ul><ul><li>-- Performance polo shirts -- Sandals & Socks </li></ul><ul><li>-- Headwear -- Accessories </li></ul>
  14. 16. The Crons Brand Capabilities (Continued) <ul><li>Nutritionals </li></ul><ul><li>-- Bottled Natural Spring Water (Crons & Customized) </li></ul><ul><li>-- Protein Bars—NCAA Compliant (Summer 09) </li></ul><ul><li>-- Energy Drinks (Fall 2009) </li></ul><ul><li>-- Vitamins (Winter 2010) </li></ul><ul><li>School Self-Improvement Products </li></ul><ul><li>-- Achiever’s Curriculum </li></ul><ul><li>-- Goal Kits </li></ul><ul><li>-- Awards (Spring 09) </li></ul><ul><li>-- Motivational Products (Spring 09) </li></ul>
  15. 17. The Crons Brand Difference What separates us from the competition <ul><li>Message behind the Brand </li></ul><ul><li>-- Inspirational message and mentality behind the Brand reflects values that coaches and parents looking to instill in their kids </li></ul><ul><li>-- Lack of similar comprehensive message from competing brands </li></ul><ul><li>Superior Fabric Capabilities </li></ul><ul><li>-- Moisture Management technology (Crons ReadyDry™) </li></ul><ul><li>-- Organic Bamboo Blend performance apparel that features superior moisture wicking vs. cotton; anti-microbial fabric functionality; softer product feel vs. cotton </li></ul>
  16. 18. The Crons Brand Difference (Continued) <ul><li>Team Package options offer great value for most demanded team apparel products </li></ul><ul><li>Superior Customer Service </li></ul><ul><li>-- Shared customer service resources with successful Inc. 500 company </li></ul><ul><li>-- Documented 99.2% order accuracy which addresses one of the big ‘pain points’ for customers in this industry </li></ul><ul><li>-- Consistent 12-15 day turnaround times on all non-uniform products </li></ul><ul><li>Custom Capabilities—Crons can handle any custom request </li></ul>
  17. 19. The Crons Brand Difference (Continued) <ul><li>The Crons Brand can be a coach’s single, one-stop source for all athletic apparel and accessories instead of having to deal with multiple suppliers </li></ul><ul><li>Superior Design Services </li></ul><ul><li>-- Athletic apparel customized designs </li></ul><ul><li>-- Custom uniform designs </li></ul><ul><li>-- Logo design </li></ul><ul><li>-- Virtual product presentations to close sales </li></ul><ul><li>Turn-key Fundraising Programs </li></ul>
  18. 20. The Crons Brand Income Earning Opportunities
  19. 21. Joining The Crons Brand Team <ul><li>Head Coach </li></ul><ul><li>-- Earning commissions from 15% - 30% on the direct sales of Crons apparel and merchandise (bonus opportunities) </li></ul><ul><li>-- Opportunity to recruit other Crons Coaches with potential to earn commissions on their sales </li></ul><ul><li>-- Supplied with Crons Starter Kit ($1,000 worth of samples) and other marketing collateral including Sales Training Manual </li></ul><ul><li>General Manager </li></ul><ul><li>-- Earned Position </li></ul><ul><li>-- Significant residual income opportunity through the recruitment and signing of other Crons Head Coaches </li></ul><ul><li>-- Two income streams: Personal sales and earning commission on sales of your Head Coaches </li></ul>
  20. 22. Joining The Crons Brand Team <ul><li>Regional Director </li></ul><ul><li>-- Earned position </li></ul><ul><li>-- Manage up to 8 General Managers </li></ul><ul><li>-- Earn significant residual income on commissions from sales of General Managers and Head Coaches in your region </li></ul><ul><li>-- Recruiting and training are the primary focus </li></ul><ul><li>Franchise—Designated Position </li></ul><ul><li>-- Regional Franchise position is for ultra-performing individual </li></ul><ul><li>-- Highest level of residual income in entire region encompassing as many as 8 General Managers </li></ul><ul><li>-- Accelerated compensation percentages on multiple revenue streams across all brand opportunities </li></ul>