This document provides a daily recap and highlights from Larissa Barth's experience at SXSWi as an Art Director for PBJS. It summarizes each day's sessions on topics like the digital age, design, leadership, and technology. For each session, it lists important quotes, people to follow on social media, and lessons learned. It also shares celebrity sightings, food recommendations, parties attended, and photos from the event. The document serves as a personal recap and resource for others to learn from Larissa's experience at SXSWi.

1. MSLGROUP | PBJS!
SXSWi through the eyes
of an Art Director
Larissa Barth,
Art Director, PBJS

2. MSLGROUP | PBJS!
DAY 1 RECAP:
THE NEW DIGITAL AGE, SHOW
YOUR WORK, & EVIL DESIGN

3. MSLGROUP | PBJS!
The New Digital Age
Quote of the Session:
“In an automated world … income will go up for those
that embrace and work with computers, and will go
down for those that resist.”
People Worth Following:
-Eric Schmidt
Eric Schmidt
Executive Chairman,
Google
@ericschmidt
Jared Cohen
Director of Google Ideas,
Google
@jaredcohen
Steven Levy
Senior Writer,
Wired
@stevenlevy

4. MSLGROUP | PBJS!
Lessons of the Session:
1. Shut up and listen. Don’t be a vampire or human spam.
2. Don’t be a hoarder. When you come across great stuff -
don’t keep it to yourself. When you share things you love,
you are teaching your audience why it’s loveable and are
therefore one step closer to sharing (and being well
received) for your own work.
3. Credit is always due. Share attributions. Tell people
why they should care and where they can find more or
similar info.
Person Worth Following:
-Austin Kleon
Austin Kleon
Writer, Illustrator
@austinkleon
Show Your Work!

5. MSLGROUP | PBJS!
Person Worth Following:
Chris Nodder
UX Consultant
@uxgrump
Evil By Design
Quote of the Session:
“It's OK to deceive people… in fact
we do it all the time already.”
-Chris Nodder

6. MSLGROUP | PBJS!
DAY 2 RECAP:
F*** NO, PUPPIES
& KEVIN BACON (*swoon*)

7. MSLGROUP | PBJS!
“You [the client] worry about the what – we’ll worry
about the how. Together, let’s zero in on the why.”
How to Say “F*** No” and Still Have Them Love You
Quote of the Session:
“We shouldn't give clients options, we should give
them solutions.”
Person Worth Following: -Michael Nieling
Michael Nieling
Creative Director
Ocupop
@ocupop
-Michael Nieling

8. MSLGROUP | PBJS!
#PuppyHour

9. MSLGROUP | PBJS!
Make Yourself the Happiest Person on Earth
Quote of the Session:
"A trained mind can access
joy on demand."
Person Worth Following:
Chade-Meng Tan
Jolly Good Fellow
Google
@chademeng
-Meng

10. MSLGROUP | PBJS!
6 Degrees of Kevin Bacon: A Social Phenomenon Turns 20
Quote of the Session:
“Whether it’s my age, or my misspent youth- I often forget who I have
worked with - so while it is embarrassing, I have actually looked at the
call sheet and checked their Bacon Number so I know to say, ‘Good to see
you,’ or ‘Good to see you again.’"
People Worth Following:
-Kevin Bacon
Brian Turtle
Co-Creator
6 Degrees of
Kevin Bacon
Kevin Bacon
Actor, Director
@kevinbacon
Felicia Day
Writer, Actress
The Guild
@feliciaday
Maisie Williams
Actress
Game of Thrones
@maisie_willilams
Lance Ulanoff
Chief Correspondent
Mashable
@lanceulanoff

11. MSLGROUP | PBJS!
DAY 3 RECAP:
WEARABLE TECHNOLOGIES
& THE EMOTIONAL ARCADE

12. MSLGROUP | PBJS!
SxSW Accelerator: Wearable Technologies
Nymi
Personal identity stored in a
bracelet, unlocked by your unique
heartbeat.
www.getnymi.com
Wearable Solar
High-fashion clothes made with solar
panels that can recharge your phone
on the go.
paulinevandongen.nl
Skully Helmets
Smart transportation. Imagine
Google Glass, but with a rear-view
mirror and Bluetooth directions.
www.skullyhelmets.com/

13. MSLGROUP | PBJS!
Quote of the Session:
“Emotion is a great
way to test if a
project works.”
People Worth Following:
-Caspar Sonnen
Caspar Sonnen
New Media Coordinator
IDFA DocLab
@casparsonnen
Brett Hoff
Director of Programming
Made in NY Media Center by IFP
@brenthoff
IDFA DocLab presents the Emotional Arcade

14. MSLGROUP | PBJS!
DAY 4 RECAP:
JOAN vs DON, & WHY WEIRDOS
OUTPERFORM NORMALS

15. MSLGROUP | PBJS!
Joan vs Don: Female Leadership in Digital Agencies
Quote of the Session:
“Pick the things that are yours, and
let go of the things that aren’t.”
People Worth Following:
-Liz Harper
Liz Harper
GM
TBWADigital Arts Network
@lizmarieharper
Pam Scheideler
Director of Digital Production,
Deutsch LA
@pscheideler

16. MSLGROUP | PBJS!
Science of Weird: Why Weirdos Outperform Normals
Quote of the Session:
“We are awesome at being average.
And we are so average at being
awesome.”
Person Worth Following:
-Mike Lazerow
Mike Lazerow
CMO Salesforce &
Buddy Media Founder
@lazerow

17. MSLGROUP | PBJS!
DAY 5 RECAP:
OPPOSITES ATTRACT, THE
NEUROCHEMISTRY OF BRAND LOVE
& TECH FOR DEVELOPMENT

18. MSLGROUP | PBJS!
Opposites Attract
Quote of the Session:
“The creative act is not performed by the artist alone; the
spectator brings the work in contact with the external world
by deciphering and interpreting its inner qualifications and
thus adds his contribution to the creative act.”
People Worth Following:
-Marcel Duchamp
Juliette Fritsch
Chief of Education & Interpretation
Peabody Essex Museum
@modernlimey
Stacie Slotnick
Assistant Director of Communications,
MIT Media Lab
@eicats

19. MSLGROUP | PBJS!
Uwe Gutschow
VP Digital & Engagement Strategy,
Innocean USA
@innoceanusa
The Neurochemistry of Brand Love
Quote of the Session:
“Blood, brains and biochemistry. Brands willing to dive
into the world of neuroscience, economics, biology &
psychology will see a rise in the bottom line.”
People Worth Following:
-Dr. Zak
Dr. Paul Zak
Economist
@pauljzak

20. MSLGROUP | PBJS!
Harnessing the Power of Tech and Data for Development
Quote of the Session:
“Innovative isn't always new.”
Person Worth Following:
-Chelsea Clinton
Chelsea Clinton
Vice Chair
Clinton Foundation
@chelseaclinton

21. MSLGROUP | PBJS!
EXTRACURRICULARS:
CELEBRITY SIGHTINGS, FOOD & DRINKS,
PARTIES, MUSIC & PRETTIES

22. MSLGROUP | PBJS!
Celebrity Sightings
Krysten Ritter
@KrystenRitter
Mike Standish
@MikeStandish
Brian Malarkey
@BrianMarlarkey
Neil deGrasse Tyson
@neiltyson
Mindy Kaling
@mindykaling
This guy from
The Mindy Project
Kevin Bacon
@KevinBacon

23. MSLGROUP | PBJS!
Food & Drinks
Two things:
1. Eat at Searsucker. It is life changing.
2. Austin has amazing sushi. Which was
unexpected, but delightful.

24. MSLGROUP | PBJS!
Parties
MSLGROUP Tech Party
At the Ginger Man
MashBash
By Mashable at The Ranch CrowdTap w/White Panda

25. MSLGROUP | PBJS!
Pretties

26. MSLGROUP | PBJS!
THANK YOU