PASSME Presentation for Mijksenaar

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TUDelft Assistant Professor and PASSME partner Christine De Lille presented the PASSME idea to Dutch-design agency Mijksenaar in March 2017,
focusing on the ingenuity of good design in shaping passenger mobility options which are more enjoyable and more efficient.

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  • The role of design within business has undertaken a bolder move into the strategic domain of businesses, where tactical and business model decisions are made (Liedtka, 2014).


    Changi – single passenger data base, spanning and integrating all operations into a single customer data base. Revolutionises the operation of the airport and opens massive opportunities for customisation passenger experience and operation based on more intimate knowledge of each pax.
  • Integrated approach
  • PASSME Presentation for Mijksenaar

    1. 1. PASSME - Horizon 2020 EU Project Grant Number: 636308 Dr.ir. Christine De Lille Assistant Professor Delft University of Technology The Netherlands. + Learnings From Digital Innovation
    2. 2. Personalised Airport Systems for Seamless Mobility and Experience
    3. 3. “Smart, Green and Integrated Transport”
    4. 4. • Reduce door-to-door travelling in Europe by 60 min; • Provide passengers with real-time information; • Improve pax experience by reducing stress. AMBITIONS PASSME Model
    5. 5. Pax Journey Mapping FOCUS ON STRESS POINTS ACI Report, 2015; image by Mijksenaar
    6. 6. Academic Institutions Design Aviation Industry Communications and Technology Project Coordinator CONSORTIUM
    7. 7. Faculty of Industrial Design Engineering Departments of Product Innovation Management and Industrial Design Specific Research Focus - Designing organisations - Business model innovation - Supply chain logistics - Comfort and ergonomics - Disruptive service design - Digital innovation - Design-led innovation - Design thinking
    8. 8. • Shared value creation • Greater transparency • Customer insights • Suitable for ill-defined and complex problems How will our infrastructure provider (like an airport) compete in the digital economy? Business Viability People Desirability Technology Feasibility Design Thinking (Brown, 2008) x DESIGN
    9. 9. PORTFOLIO OF PROJECTS
    10. 10. UNACCOMPANIED MINORS MARGA UNA BORRAS
    11. 11. UNACCOMPANIED MINORS MARGA UNA BORRAS FOR KLM
    12. 12. PASSENGER INFO DURING DISRUPTIONS EWOUD OFFENBERG
    13. 13. PLUG
    14. 14. LEARNINGS FROM DIGITAL INNOVATION
    15. 15. One airport…*
    16. 16. *in digital innovation… Airports – e- commerce Start-ups Airlines Multi national Service providers Aviation APIs Retailers
    17. 17. THE CUSTOMER HAS CHOICE • In a digital space, the CUSTOMER has choice; • So we must know why pax make the decisions they do; • Quantitative data and historical performance data may; not provide us with the level of insight required as conditions are changing so rapidly • Design-led innovation is key • (Keen & Williams, 2013)
    18. 18. DESIGN-LED INNOVATION the airport…*
    19. 19. WWW.PASSME.EU/RESULTS
    20. 20. Thank you. PASSME - Horizon 2020 EU project grant number: 636308

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