Marketing page, tests / Higher fidelityPrototype dueTeam Start-Up @venture-labStanford University
Freebirds :      Solo Tourism Together!Index:1. Startup Idea2. Marketing page, tests3. Higher fidelity Prototype due
1.Startup IdeaHave you ever traveled alone before?In case we can find someone with same interest and same day-offwith you,...
How it is work:- Anyone can register and make a profilein order to start a group.-A member can open a group, pickupa locat...
How it is work:-The web provide a feature of makinga schedule, change it, add reservations, and so on.- People can evaluat...
2. Marketing page, testsCustomer Segments- Single 20s professionals- Old people who want to see the world- College student...
Potential market   Potential market:   1. Asia   2. Europe   3. North America               Couchsurfers by country       ...
2. Marketing page, tests2.1 Marketing strategy-Differentiation strategies- National, Regional and Local MarketingStrategie...
2. Marketing page, tests2.2 marketing experiments-Our campaign on facebook page-Our lauchrock page to getcustomers to try ...
2. Marketing page, tests2.2 marketing experiments (facebook page)
2. Marketing page, tests  2.2 marketing experiments (facebook page)
2. Marketing page, tests  2.2 marketing experiments (lauchrock page )
2. Marketing page, tests                  The Results                  marketing experiments                   28/11/2012 ...
3. Higher fidelity Prototype due                      Home page :Before login
3. Higher fidelity Prototype due                      Home page :Before login
3. Higher fidelity Prototype due                        Join Now :                        Sign in with facebook           ...
3. Higher fidelity Prototype due                         signed in :                         dashboard
3. Higher fidelity Prototype due                         signed in :                         Main Page
3. Higher fidelity Prototype due                     signed in :
3. Higher fidelity Prototype due                        signed in :
3. Higher fidelity Prototype due                        signed in :
Thank you.Team Start-Up @venture-labStanford University
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Freebirds- Solo Tourism Together- Marketing

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Freebirds- Solo Tourism Together- Marketing

  1. 1. Marketing page, tests / Higher fidelityPrototype dueTeam Start-Up @venture-labStanford University
  2. 2. Freebirds : Solo Tourism Together!Index:1. Startup Idea2. Marketing page, tests3. Higher fidelity Prototype due
  3. 3. 1.Startup IdeaHave you ever traveled alone before?In case we can find someone with same interest and same day-offwith you, would you consider yourself to go traveling with them?"Freebirds" is about a community,who "accidentally" traveling to thesame destination and same time, sowhy dont we arrange a travelingtogether with our new friend from allaround the world with differentculture ?
  4. 4. How it is work:- Anyone can register and make a profilein order to start a group.-A member can open a group, pickupa location and time.-Then, other members can register in the group and start planning.
  5. 5. How it is work:-The web provide a feature of makinga schedule, change it, add reservations, and so on.- People can evaluate their trip and sharetheir photos and recommendations.- The web provide a list of activitiesand interest in each city.- The web provide a search engine for hotels,cars, activities tickets…etcRevenue StreamsRevenue should come from advertisement,and % per each reservation through the web
  6. 6. 2. Marketing page, testsCustomer Segments- Single 20s professionals- Old people who want to see the world- College students groups- Couples .
  7. 7. Potential market Potential market: 1. Asia 2. Europe 3. North America Couchsurfers by country Couchsurfers by cityAccording to Internet Users and more information on other sites in service like us. Interestingexample is Couchsurfing Couchsurfing.org – The worlds largest travel community. Asia, Europeand America are also Potential market.
  8. 8. 2. Marketing page, tests2.1 Marketing strategy-Differentiation strategies- National, Regional and Local MarketingStrategies-Seasonality strategies-Target market strategies- Advertising strategiesAccording to our research, We Decide to use5 strategies, the detail will be on ourMarketing plan soon.
  9. 9. 2. Marketing page, tests2.2 marketing experiments-Our campaign on facebook page-Our lauchrock page to getcustomers to try out sign up withan email address.And then we share the links onsocial networking websites.
  10. 10. 2. Marketing page, tests2.2 marketing experiments (facebook page)
  11. 11. 2. Marketing page, tests 2.2 marketing experiments (facebook page)
  12. 12. 2. Marketing page, tests 2.2 marketing experiments (lauchrock page )
  13. 13. 2. Marketing page, tests The Results marketing experiments 28/11/2012 – 3/12/2012 72 Page viewers on lauchrock 20 Signups/ email address on lauchrock 2.2 marketing experiments
  14. 14. 3. Higher fidelity Prototype due Home page :Before login
  15. 15. 3. Higher fidelity Prototype due Home page :Before login
  16. 16. 3. Higher fidelity Prototype due Join Now : Sign in with facebook or Sign Up
  17. 17. 3. Higher fidelity Prototype due signed in : dashboard
  18. 18. 3. Higher fidelity Prototype due signed in : Main Page
  19. 19. 3. Higher fidelity Prototype due signed in :
  20. 20. 3. Higher fidelity Prototype due signed in :
  21. 21. 3. Higher fidelity Prototype due signed in :
  22. 22. Thank you.Team Start-Up @venture-labStanford University

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