Ethnography: Discovering the obvious that everyone else overlooks [PARC Forum]

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PARC Forum Presents: In this talk, I will focus on what I’ve learned over 30 years about doing ethnography, and illustrate what I see as ethnography’s central payoff for designers of technology and organizations by drawing on a recent comparative study of automobile dealers.

Stephen R. Barley is the Richard W. Weiland Professor of Management Science and Engineering and the Co-Director of the Center for Work, Technology and Organization at Stanford's School of Engineering. He holds an A.B. in English from the College of William and Mary, an M.Ed. from the Ohio State University and a Ph.D. in Organization Studies from the Massachusetts Institute of Technology.

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