Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Ethnography for mobile interface design

3,082 views

Published on

While global publishing company DNP had a long history of delivering information on paper and other materials, they wanted to capitalize on the emerging trend of delivering information in digital formats.

As part of this engagement, PARC social scientist/ UXpert Ellen Isaacs discovered user desires for the interface through ethnography, which she describes briefly in this video.

Published in: Technology
  • Be the first to comment

×