Building a delivery-oriented system


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Last year at Flex, PARC CEO Mark Bernstein talked about the importance of building an ecosystem when working in emerging technologies such as flexible and printed electronics [this slideshow is available in our channel here].

But let's admit this: flexible electronics is not an emerging market -- it's an enabling technology.  The market includes supply-chain logistics, medical devices, photovoltaics, lighting, structural health monitoring, consumer packaged goods, toys and games, etc. Each of these has different technical demands, distribution and support requirements, and adoption challenges.

So how do companies and organizations that have such enabling or emerging technologies, competencies, and/or customers identify and address their potential markets? Especially when balancing the need to choose the right markets to focus on, while remaining flexible (no pun intended!) enough to change as market conditions dictate?

While PARC has had a legacy of creating foundational research and evolving its competencies in this arena, we are now focused on "building an ecosystem" for flexible and printed electronics. In short, we're implementing -- not just describing -- how to fulfill the promise of the vision outlined last year.

Because simply having expertise and demonstrating feasibility alone do NOT a commercial reality make. We have to work together to "seize the white spaces" between technology opportunity, business opportunity, and market reality. And the dialogue between those that understand what's needed -- and those that understand what's possible -- will enable new opportunities neither of us could have come up with alone.

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  • For more than 40 years, PARC has been helping companies and organizations like yours turn great ideas into new revenue streams. (we used to Xerox PARC but became an independent subsidiary in 2002; PARC is the home of the Ethernet, laser printing, graphical user interface, client-server architectures, object-oriented programming, multilingual computing, ubiquitous computing, and moreWe help bring groundbreaking new technologies to market by applying the knowledge and experience of the best minds in the business to each client engagement. We seed and support innovation, and we’ve authored over 2,100 patents – now, we’re averaging 100 per year.Our diverse experience includes launching more than 30 new companies, and we partner with leading companies, organizations, and government agencies around the world.We have licensing and co-development agreements, and an international network of corporate partners, venture capitalists, entrepreneurs, government agency partners, and university collaborators.We’re focused on innovation – and helping our clients bring innovation to market in a way that reduces risk and creates new revenue streams.
  • Building a delivery-oriented system

    1. 1. Building a delivery-oriented ecosystem<br />Jennifer ErnstDirector, Business Development<br />
    2. 2. The Business of Breakthroughs40 Years of Pioneering Technological Change<br />TALENT<br />250+ scientists, engineers, business staff<br />TRACK RECORD<br />30+ businesses; created/transformed numerous markets<br />PARTNERSHIP FOCUS<br />Co-development agreements around the globe <br />PORTFOLIO<br />2,100+ patents; now averaging 100 per year<br />RESEARCH LEADER IN PRINTED ELECTRONICS<br />Sensors, logic, memory, active matrix backplanes<br />
    3. 3. One year ago…Flextech 2010<br />PARC | 3<br />Source: Flextech 2010 Keynote, Mark Bernstein, CEO, PARC<br />
    4. 4. One year ago…Flextech 2010<br />PARC | 4<br />Source: Flextech 2010 Keynote, Mark Bernstein, CEO, PARC<br />
    5. 5. One year ago…Flextech 2010<br />PARC | 5<br />Source: Flextech 2010 Keynote, Mark Bernstein, CEO, PARC<br />
    6. 6. 2010 at PARC: A busy year<br />PARC | 6<br />
    7. 7. PARC | 7<br />
    8. 8. Thinfilm – PARC to Produce Addressable EPC Memories<br />PARC | 8<br />
    9. 9. Volume production of printed memories<br /><ul><li>Thinfilm a leader in rewritable polymer memory since 1995</li></ul>Started work in Printed Electronics in 2006<br />Over 20 patents on non-volatile memory registered world-wide<br />First ever fully-printed rewritable memory<br />Award winning roll-to-roll printing process<br />Millions of memory units per roll <br />PARC | 9<br />
    10. 10. Memoryproducts<br />ThinfilmMemoryTM<br />20 bit Non-Volatile Rewritable Memory (NVRAM)<br />One pad connects to one ’bit’<br />20 bits represent a table with over 1M entries<br />Available now<br />ThinfilmMemory Controller TM<br />Application-specific integrated circuit (ASIC) to address Thinfilm Memory <br />Engineering samples produced in October<br />PARC | 10<br />
    11. 11. PARC | 11<br />
    12. 12. Tackling the research-to-manufacturing gap<br />Established excellence in printed electronics manufacturing<br />Flexible substrates<br />Sheet based and roll-to-roll <br />Product development<br />Enabling customers to realize the benefits of PE<br />Platform of capabilities<br />Variety of print processes<br />Materials knowledge<br />Integration of technologies<br />Helping customers get their products to market<br />Speed and quality<br />PARC | 12<br />
    13. 13. Mature manufacturing ecosystem<br /><ul><li> Opportunity discovery
    14. 14. Product concept</li></ul>Development<br />Lab scale<br />prototypes<br />Research<br />Establish<br />feasibility<br />Product<br />Realization<br />Manufacturing<br />prototypes<br />Production<br />Ramp<br />Evolving product design<br /><ul><li>Materials
    15. 15. Process
    16. 16. Equipment</li></ul>Quality System<br />PARC | 13<br />
    17. 17. Printed electronics ecosystem:Immature with major gaps<br /><ul><li> Opportunity discovery
    18. 18. Product concept
    19. 19. Product concept
    20. 20. Opportunity discovery</li></ul>Development<br />Lab scale<br />prototypes<br />Gap<br />Research<br />Establish <br />feasibility<br />Product<br />Realization<br />Manufacturing<br />prototypes<br />Production<br />Ramp<br />Gap<br />Quality System<br /><ul><li>Materials
    21. 21. Process
    22. 22. Equipment
    23. 23. Materials
    24. 24. Process
    25. 25. Equipment</li></ul>PARC | 14<br />
    26. 26. PARC and Soligie:Stepping up to bridge (some of) the gaps<br />PARC<br />Soligie<br /><ul><li> Opportunity discovery
    27. 27. Product concept
    28. 28. Product concept
    29. 29. Opportunity discovery</li></ul>Development<br />Lab scale<br />prototypes<br />Gap<br />Research<br />Establish<br />feasibility<br />Product<br />Realization<br />Manufacturing<br />prototypes<br />Production<br />Ramp<br />Gap<br /><ul><li>Materials
    30. 30. Process
    31. 31. Equipment
    32. 32. Materials
    33. 33. Process
    34. 34. Equipment
    35. 35. Materials
    36. 36. Process
    37. 37. Equipment</li></ul>PARC | 15<br />
    38. 38. Temperature sensor project<br />Driven by customer demands <br />Key attributes required<br />Sufficient sensitivity for medical devices ~ 0.1 deg C in body temperature range<br />Adequate range for e.g. package tracking - up to 70 deg C<br />Adequate storage and operational life<br />Screen printable<br />Flexible + no delamination/cracking<br />PARC | 16<br />
    39. 39. Continuing to move forward<br /><ul><li>Preparing for transfer to manufacturing
    40. 40. Close to the medical device spec., exceeds package monitoring requirement
    41. 41. More work being done on encapsulation</li></ul>PARC | 17<br />
    42. 42. Source: Flextech 2011, Chris Hartshorn, Lux Research, Sorting Hype from Reality…<br />
    43. 43. Building an ecosystem<br />Simpatico needed -- both business and technical<br />Partners willing and able to step outside the norm<br />Clarity about your bets and your partners’<br />Play with people that know the end user<br />PARC | 19<br />
    44. 44. Research to market fundamentals:The moment of transformation<br />PARC | 20<br />
    45. 45. PARC | 21<br />Many things we could do<br />One thing we will do<br />
    46. 46. Building an ecosystem<br />Simpatico needed -- both business and technical<br />Partners willing and able to step outside the norm<br />Clarity about your bets and your partners’<br />Play with people that know the end user<br />Be open to improvisation<br />PARC | 22<br />