2011 WIB SymposiumBusiness Services as a Resource to Business                           8.17.2011
Berks County Business Services How did we start? What makes us unique? Where did we go? How did we get there? Where a...
How did we start? For Berks County, the approach was  driven by the WIB’s strategic priority  for a strong, employer-conn...
Essential Early Decisions■ Current partner staff levels were busy with  normal customer flow.■ They needed a full-time sal...
The Decisions■ Well-defined roles and tasks  ■ Face-to-face employer contacts  ■ Generate defined high-quality job orders ...
The Beginning In 2005 EDSI’s Business Services Team  (BST) was completely focused on  developing a new employer base We ...
What Makes Us Unique? We only work with the employers We do NOT meet with job seekers Our vision:  – To reach out to em...
The Model            Business Services             Representative         EmployerBusiness Services        Business Servic...
Definition of Employer Relationship The ongoing cultivation of an employer  through various means of communication  and c...
Tokens of Appreciation
1000                                                                                        1500                          ...
100                                                                                                  150                  ...
The Strategy                     Sales and Customer Service Blitzing Key Industry Clusters by Representative County Sep...
Key Industry Clusters by                     Representative Industry focus Representatives become experts Participate a...
Industry Partnerships Partnered with:  – Rory Stevenson – Project Manager of    Advanced Materials and Diversified    Man...
Industry Partnerships Act as a resource to all employers within  the partnership  – Assist with CWDS  – Speak about the a...
Research                      Labor Market Tools and Data CWIA (www.paworkstats.state.pa.us) U.S. Bureau of Labor Statis...
US Bureau of Labor Statistics                    How is it used?
Title OneTITLE TWO / SUB HEAD
Database    Results
Marketing Blitzing Employer Information Resource Binder Greater Reading Chamber of Commerce and  Industry Berks County...
Marketing                           On-the-Job Training {Video} Capitol Connections
The Evolution In 2009, additional responsibilities were added to  the BST  – Job order solicitation and maintenance of em...
Additional Responsibilities 2 certified WorkKeys® profilers Members of the Job Fair Committee Schedule and invoice empl...
OJT Work one-on-one with the employment  planners  – Review WIA application  – Assist with the scheduling of the individu...
OJTGap Analysis
OJTTraining Plan
The Connection Employer Contact Team (ECT)  – BST, EARN Job Developers, Employment    Services Team  – Meet on a monthly ...
Then vs. Now 2003  – 88 New Employers; 1466 New Job Orders 2004  – 88 New Employers; 1656 New Job Orders 2005 (EDSI has...
Then vs. Now 2007  – 59 New Employers; 1753 New Job Orders 2008 (Recession)  – 109 New Employers; 1822 New Job Orders 2...
1000                                                                         1200                                         ...
100                                                    150                                                          200   ...
0                                      200                                            400                                 ...
50                                                 100                                                       150          ...
Kristina HarrellBusiness Services Manager       610-988-1329kharrell@edsisolutions.com
Business Services as a Resource to Business - Kristina Harrell
Business Services as a Resource to Business - Kristina Harrell
Business Services as a Resource to Business - Kristina Harrell
Business Services as a Resource to Business - Kristina Harrell
Business Services as a Resource to Business - Kristina Harrell
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Business Services as a Resource to Business - Kristina Harrell

  1. 1. 2011 WIB SymposiumBusiness Services as a Resource to Business 8.17.2011
  2. 2. Berks County Business Services How did we start? What makes us unique? Where did we go? How did we get there? Where are we now?
  3. 3. How did we start? For Berks County, the approach was driven by the WIB’s strategic priority for a strong, employer-connected, demand-driven One-Stop.
  4. 4. Essential Early Decisions■ Current partner staff levels were busy with normal customer flow.■ They needed a full-time sales staff who were not tied up with order fulfillment.■ Integrate into PA CareerLink structure and place under PA CareerLink Administrator’s management.
  5. 5. The Decisions■ Well-defined roles and tasks ■ Face-to-face employer contacts ■ Generate defined high-quality job orders ■ Target employers (cluster, new and expanding companies, high growth, key occupations, etc.) ■ Set numerical targets ■ Market PA CareerLink and other services
  6. 6. The Beginning In 2005 EDSI’s Business Services Team (BST) was completely focused on developing a new employer base We are now the employer’s main point-of- contact to all the CareerLink services The employers now have a “face” for the CareerLink
  7. 7. What Makes Us Unique? We only work with the employers We do NOT meet with job seekers Our vision: – To reach out to employers; listen to their specific needs and match the right services to the employers’ needs. We must strive to create enthusiasm in our clients, see through their eyes, understand their needs and deliver more than they expect
  8. 8. The Model Business Services Representative EmployerBusiness Services Business Services Representative Representative
  9. 9. Definition of Employer Relationship The ongoing cultivation of an employer through various means of communication and customer service – Phone Calls – Visits – Scheduled and Unscheduled – Tokens of Appreciation – Follow Up on Everything – Emails or Mailings – Going the Extra Mile
  10. 10. Tokens of Appreciation
  11. 11. 1000 1500 2000 2500 0 500 4/4/2005 4/18/2005 5/2/2005 5/16/2005 5/30/2005 6/13/2005 6/27/2005 7/11/2005 7/25/2005 8/8/2005 8/22/2005 9/5/2005 9/19/2005 10/3/200510/17/200510/31/200511/14/200511/28/200512/12/200512/26/2005 1/9/2006 1/23/2006 2/6/2006 2/20/2006 Job Order Goal Actual Job Orders 3/6/2006 Stretch Job Order Goal Job Posting Goal: 884 ; Actual: 2259 April 2005 to April 2006 3/20/2006
  12. 12. 100 150 200 250 300 350 400 450 0 50 4/4/2005 4/18/2005 5/2/2005 5/16/2005 5/30/2005 6/13/2005 6/27/2005 7/11/2005 7/25/2005 8/8/2005 8/22/2005 9/5/2005 9/19/2005 10/3/200510/17/200510/31/200511/14/200511/28/200512/12/200512/26/2005 1/9/2006 1/23/2006 2/6/2006 2/20/2006 3/6/2006 Employer Visits Goal Actual Employer Visits Stretch Employer Visits Employer Face to Face Goal: 364 ; Actual: 391 April 2005 – April 2006 3/20/2006
  13. 13. The Strategy Sales and Customer Service Blitzing Key Industry Clusters by Representative County Separation Research Focus on the Employers Needs Employer Information Resource Binder Follow Up
  14. 14. Key Industry Clusters by Representative Industry focus Representatives become experts Participate and present at industry partnerships meetings
  15. 15. Industry Partnerships Partnered with: – Rory Stevenson – Project Manager of Advanced Materials and Diversified Manufacturing – Gina Kormanik – Project Manager of Transportation and Logistics – Bob Pozesky– Project Manager of Plastics and Food Consortium
  16. 16. Industry Partnerships Act as a resource to all employers within the partnership – Assist with CWDS – Speak about the advantages of CWDS – Market WorkKeys® and On-the-Job Training
  17. 17. Research Labor Market Tools and Data CWIA (www.paworkstats.state.pa.us) U.S. Bureau of Labor Statistics (www.bls.gov)
  18. 18. US Bureau of Labor Statistics How is it used?
  19. 19. Title OneTITLE TWO / SUB HEAD
  20. 20. Database Results
  21. 21. Marketing Blitzing Employer Information Resource Binder Greater Reading Chamber of Commerce and Industry Berks County Television Reading Eagle Newspaper Berks Economic Partnership Television Show Senator’s Awareness Social Media
  22. 22. Marketing On-the-Job Training {Video} Capitol Connections
  23. 23. The Evolution In 2009, additional responsibilities were added to the BST – Job order solicitation and maintenance of employer business folders to include:  Contacting employers without a FEIN  Entering/Reviewing/Approving/Rejecting all pending employer folders, contacts, job postings  Prescreening and forwarding resumes of matched or self- referred customers  Reviewing/maintaining fully-referred and hold job postings  Following up to determine viability of staff-assisted job postings, closing job postings, and obtaining hire information. – Provide website technical assistance to employers
  24. 24. Additional Responsibilities 2 certified WorkKeys® profilers Members of the Job Fair Committee Schedule and invoice employers for onsite recruitments Create mini job fairs at the CareerLink Proctor WorkKeys ® assessments for OJT’s (backup only) OJT applications, gap analysis, training plans, site visits, invoices, evaluations
  25. 25. OJT Work one-on-one with the employment planners – Review WIA application – Assist with the scheduling of the individual – Obtain verification of eligibility – Obtain signed gap analysis
  26. 26. OJTGap Analysis
  27. 27. OJTTraining Plan
  28. 28. The Connection Employer Contact Team (ECT) – BST, EARN Job Developers, Employment Services Team – Meet on a monthly basis – Match Jobs with People Open Communication throughout the CareerLink
  29. 29. Then vs. Now 2003 – 88 New Employers; 1466 New Job Orders 2004 – 88 New Employers; 1656 New Job Orders 2005 (EDSI has the Business Services Contract) – 147 New Employers; 2425 New Job Orders 2006 – 195 New Employers; 3476 New Job Orders
  30. 30. Then vs. Now 2007 – 59 New Employers; 1753 New Job Orders 2008 (Recession) – 109 New Employers; 1822 New Job Orders 2009 – 92 New Employers; 1643 New Job Orders 2010 – 162 New Employers; 2095 New Job Orders 2011 (so far January through June) – 90 New Employers; 1484 New Job Orders
  31. 31. 1000 1200 1400 1600 1800 2000 0 200 400 600 800 7/5/2010 7/19/2010 8/2/2010 8/16/2010 8/30/2010 9/13/2010 9/27/201010/11/201010/25/2010 11/8/201011/22/2010 12/6/201012/20/2010 1/3/2011 1/17/2011 1/31/2011 2/14/2011 2/28/2011 3/14/2011 3/28/2011 4/11/2011 4/25/2011 Job Order Goal 5/9/2011 5/23/2011 Actual Job Orders 6/6/2011 2010/2011 Job Posting Goal: 1350; Actual: 1850 Where are we now? Stretch Job Order Goal 6/20/2011
  32. 32. 100 150 200 250 300 350 400 0 507/5/201 07/19/20 108/2/201 08/16/20 108/30/20 109/13/20 109/27/20 1010/11/2 01010/25/2 01011/8/20 1011/22/2 01012/6/20 1012/20/2 0101/3/201 11/17/20 111/31/20 112/14/20 112/28/20 113/14/20 113/28/20 114/11/20 114/25/20 11 Employ er Visits Goal5/9/201 15/23/20 Actual Employ er Visits 116/6/201 1 Stretch Employ er Visits6/20/20 2010/2011 Employer Visit Goal: 300; Actual: 351 Where are we now? 11
  33. 33. 0 200 400 600 800 1000 1200 1400 1600 1800 7/4/2011 7/18/2011 8/1/2011 8/15/2011 8/29/2011 9/12/2011 9/26/201110/10/201110/24/2011 11/7/201111/21/2011 12/5/201112/19/2011 1/2/2012 1/16/2012 1/30/2012 2/13/2012 2/27/2012 3/12/2012 3/26/2012 4/9/2012 4/23/2012 Job Order Goal 5/7/2012 5/21/2012 Actual Job Orders 6/4/2012 2011/2012 Job Posting Yr. Goal: 1600; Current Goal: 154; Actual: 208 Where are we now? Stretch Job Order Goal 6/18/2012
  34. 34. 50 100 150 200 250 300 350 400 0 7/4/2011 7/18/2011 8/1/2011 8/15/2011 8/29/2011 9/12/2011 9/26/201110/10/201110/24/2011 11/7/201111/21/2011 12/5/201112/19/2011 1/2/2012 1/16/2012 1/30/2012 2/13/2012 2/27/2012 3/12/2012 3/26/2012 4/9/2012 4/23/2012 Employ er Visits Goal 5/7/2012 5/21/2012 Actual Employ er Visits 6/4/2012 Stretch Employ er Visits 2011/2012 Employer Visit Yr. Goal: 300; Current Goal: 29; Actual: 46 Where are we now? 6/18/2012
  35. 35. Kristina HarrellBusiness Services Manager 610-988-1329kharrell@edsisolutions.com

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