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Pam makes cents

This report explains how designers and architects can boost productivity - and profit margins - on their next wayfinding project by 30%.

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Pam makes cents

  1. 1. PAM MAKES CENTS 1 Pam makes cents How wayfinding designers can pocket 30 per cent more profit on a site audit. 02 May 2017
  2. 2. PAM MAKES CENTS 2 It is rare an application comes along that changes an entire industry. Pam is one such application. By lowering the barriers to entry and automating documentation, Pam gives designers more time to focus on the part of their jobs they love most - designing. A rise in productivity equates to a capacity to take on more projects and increase profit margins. Wayfinding is a notoriously difficult design discipline in which to make money. Few players have the experience and appetite to manage large-scale physical projects. So how does a wayfinding design firm achieve return on investment? We interview Nick Bannikoff, Design Manager at BrandCulture, one of Australia's largest and most respected wayfinding studios. Nick’s team has been using Pam for two years and is achieving remarkable results. The studio is now taking on a growing number of large wayfinding projects with the same size workforce. Starting at AU$1,900 for a monthly subscription, Pam is less than the cost of a designer's salary each month. By streamlining tasks to create efficiencies, Pam reduces the overheads of each project and gives designers more time to take on additional wayfinding client. “When you calculate the salary costs a design firm faces on a large-scale project, Pam is really appealing,” says Nick. So how does Pam do it? Well, suppose you have been invited to pitch on creating a tender document for a university with a campus of 20,000 students. The university is rebranding signage across campus and is in need of tender documents and a design package. Assume the scope is external and internal wayfinding, and the client already has a signage manual. Let's do the math. If the project is worth $250,000 over six months, it is likely to slice out as follows: This looks fine until you dig deeper and discover the majority of the budget is allocated to low-value tasks. According to BrandCulture, depending on the project, up to 75 per cent of a wayfinding studio’s time on large wayfinding projects is spent on Nick Bannikoff Design Manager at BrandCulture Audit 25% Design and planning 25% Documentation 50%
  3. 3. PAM MAKES CENTS 3 low-value tasks such as audit and documentation and scheduling, versus high-value services such as design and strategy. These low- value tasks are essential to the project, however customers are not willing to pay a premium for them. Wayfinding after Pam Before Pam Wayfinding, wayfinding design firms sustain the hit of up to 75 per cent that is consumed by low value services. Business as usual. Let's compare the same project after Pam. Instead of employing more project managers to handle audit and documentation, the design firm employs Pam. The result is a 30 per cent boost in productivity for the design firm. The reason is simple. Pam now performs a whole bunch of stuff previously done by two or more people. Documentation time alone is halved. And it does this for a fraction of the cost by handling the following tasks:  Pam’s Audit app cross-references all data captured on-site with sign locations on floor plans  Sign content and visualisation  Online approvals and tracking  Location plan  Message Schedule (CSV)  Schedule of sign types, quantities and costings  Individual sign details schedule  Production-ready artwork Calculating return on investment makes this productivity gain of 30% more tangible. ROI is financial gain minus cost (ie. actual gain) divided by cost (to establish gain per dollar). When you subtract the costs of subscribing to Pam (as demonstrated below), return on investment from Pam is 650%. Design firms can expect to earn back the monthly subscription fee within a six-month period in productivity gains alone.
  4. 4. PAM MAKES CENTS 4 Cost Pam Pilot / Subscription fee per month $1,900 Total cost for 6 months $11,400 Gain Total consultancy fee $250,000 Productivity gain from using Pam 30% Productivity gain (30% of $250,000) $75,000 Return on Investment (ROI) ROI (Gains - Cost) / Cost ($75,000 - $11,400)/ $11,400 Total 650% At this point there are three possible ways design firms can capitalise on this productivity and ROI gain. Win awards Awards are one of the fastest ways design firms can distinguish themselves from competitors. With Pam’s productivity gain, design firms can reallocate 30 per cent of a designer’s time to higher value work, improving the outcome for the customer and increasing the potential to win awards. Price competitively Design firms can pass the 30 per cent productivity gain back to their client in the form of lower quotes, especially when pitching to the budget-conscious. On a project worth AU$250,000, a 30% productivity gain equates to $75,000. When Pam’s six-month subscription cost is subtracted, the saving passed to the client is approximately $63,000. Design firms can choose to adjust their quotes accordingly, or pocket the gain. An extra $63,000 to the bottom line can conservatively improve a design firm’s net profit by 5% per annum. A few more perks
  5. 5. PAM MAKES CENTS 5 There are a few other financial incentives Pam offers design firms, such as referral fees and the first month free. Pam’s Pilot package is a good way to get started on a wayfinding project with a customer. Unlike the Adobe Suite, Pam places no restrictions on the number of users. It is one flat price per month. By giving design firms the tools they need to take on large-scale wayfinding design projects, Pam allows smaller firms to compete for large projects. Pam is infinitely scalable, which means you can manage an unlimited number of sites, floor plans and signs. The bigger the project, the more money Pam makes you. As a result, architecture, interior design and project management companies can now safely manage complex wayfinding projects. The risks associated with project managing large-scale environments are nullified by Pam. Meet Pam Pam is an all-in-one sign management application designed to drive efficiencies for designers, architects, project and faculty managers, and signage installers. Pam handles audit, planning, design, implementation and maintenance of signs. Find out more about a demo or free 30-day trial. Visit