New facets of library management


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lecture presented by Elvira B. Lapuz at PAARL’s Seminar /Parallel Session-workshop on Library and Web 2011 (Holy Angel University, Angeles City, Pampanga, 19-20 August 2010)

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New facets of library management

  1. 1. New Facets in Library Management 2011 ELVIRA B. LAPUZ [email_address]
  2. 2. Overview <ul><li>Traditional offerings of the Library </li></ul><ul><li>New Services and New User Expectations </li></ul><ul><li>Web-based services </li></ul><ul><li>Some of the current best practices </li></ul>
  3. 3. Objective <ul><li>Introduce the LIBRARY as a portal in the discovery of enriching learning experiences </li></ul>
  4. 4. The Public Library in Hobart, about 1900
  5. 5. Main desk, Western Colored Branch Library, Louisville, Kentucky, 1 February 1927. Caufield & Shook Studio Collection, Special Collections: Photographic Archives, University of Louisville.
  6. 6. Children line up beside the Albemarle Regional bookmobile in Northampton County, North Carolina
  7. 7. circa 1978
  8. 8. The Filipiniana Reading Room at the National Library of the Philippines
  9. 9. Anievas Memorial Library; De La Salle Zobel
  10. 10. Introduction <ul><li>“ Libraries are changing. Funding limits and customer demands are transforming staffing levels, service models, access to resources, and services to the public. Administrators and taxpayers are seeking more efficient ways of delivering services to achieve greater returns on financial investments”. -- Michael E. Casey and Laura C. Savastinuk -- Library Journal, 2006 </li></ul>
  11. 11. What the Cookie Monster wants
  12. 12. Back to Basics <ul><li>Reasons for establishing a library and information service </li></ul><ul><li>Requirements in establishing a good library </li></ul><ul><li>Staffing </li></ul><ul><li>Networking </li></ul><ul><li>Services to be provided </li></ul><ul><li>Marketing and promotion </li></ul>
  13. 13. Why the need for a Library? <ul><li>Is it cost-beneficial? </li></ul><ul><li>Everything is in the Internet, right? </li></ul><ul><li>Information should be free! </li></ul><ul><li>Roles of library and information professionals </li></ul><ul><li>Sources for authoritative and validated information </li></ul>
  14. 14. Information audits <ul><li>Existing information </li></ul><ul><li>Location </li></ul><ul><li>Accessibility </li></ul><ul><li>Depth and width of service </li></ul><ul><li>Kinds of information needs </li></ul><ul><li>Users </li></ul><ul><li>Gaps and discrepancies </li></ul><ul><li>Reasons for use </li></ul><ul><li>Required formats </li></ul><ul><li>Training needs of both staff and users </li></ul>
  15. 15. Info audits outcomes <ul><li>Know how the library and its services and products are perceived – or not! </li></ul><ul><li>Determine and describe the real information needs </li></ul><ul><li>Find the customers within the organization </li></ul><ul><li>Where else they go to find information </li></ul><ul><li>Know how to provide the information WHEN it is needed </li></ul><ul><li>Understand the importance of producing information in the format customers need </li></ul><ul><li>Results can be used for future publicity </li></ul>
  16. 16. Establishing a Library <ul><li>Premises </li></ul><ul><li>Design </li></ul><ul><li>Good and poor locations </li></ul><ul><li>The Building </li></ul><ul><ul><li>Furniture </li></ul></ul><ul><ul><li>Lighting </li></ul></ul><ul><ul><li>Signage </li></ul></ul><ul><ul><li>Equipment and Internet access </li></ul></ul>
  17. 17. Staffing <ul><li>Kind of staff needed – qualifications </li></ul><ul><li>Required number </li></ul><ul><li>Managing staff budgets </li></ul><ul><li>Managing people </li></ul><ul><li>Training needs and continuing professional development </li></ul>
  18. 18. Establishing a Library (2) <ul><li>Security </li></ul><ul><li>Acoustics </li></ul><ul><li>Access </li></ul><ul><li>Maintenance </li></ul>
  19. 19. Networking <ul><li>In support of library service </li></ul><ul><li>Some skills needed: communication, management, leadership, marketing and writing </li></ul><ul><li>Take note! Networking for success is possible for everyone </li></ul>
  20. 20. Library services <ul><li>Acquisitions </li></ul><ul><li>Organizing information </li></ul><ul><li>Indexing and abstracting </li></ul><ul><li>Building up databases </li></ul><ul><li>Enquiry services </li></ul><ul><li>Lending (Circulation of materials) </li></ul><ul><li>Translating and interpretation </li></ul><ul><li>Other services tailored to a particular user or user groups </li></ul>
  21. 21. Marketing and Promotion <ul><li>Advertisements </li></ul><ul><li>Press releases </li></ul><ul><li>Written articles or information notes </li></ul><ul><li>Organized visits </li></ul><ul><li>Info sheets, leaflets, brochures </li></ul><ul><li>Publicity packages </li></ul>
  22. 22. If we are creating Libraries today, how would they look like? <ul><li>Bodleian Library, Oxford / </li></ul>
  23. 23. Maybe this? <ul><li>San Jose State U. </li></ul>
  24. 24. OR this? <ul><li>Learning Grid, U. Warwick </li></ul>
  25. 25. And this? <ul><li>Georgia Tech Information Commons </li></ul><ul><li>• Photo: Joan Lippincott </li></ul>
  26. 26. Or maybe this? <ul><li>Google Book Search </li></ul><ul><li> </li></ul>
  27. 28. DLSU Readers’ Services <ul><li>Loan of library materials/Circulation </li></ul><ul><li>Research and research advise </li></ul><ul><li>User education </li></ul><ul><li>Database searching assistance </li></ul><ul><li>Document delivery/Interlibrary loan services </li></ul><ul><li>Current Awareness </li></ul><ul><li>Indexing and abstracting services </li></ul><ul><li>Open shelf control system </li></ul><ul><li>Information and referrals </li></ul>
  28. 29. <ul><li>Under the Readers Services are the Circulation, General Reference, Filipiniana, Computer and Audio-Visual Services, Microform Reading Center, and Foreign Periodicals sections. </li></ul>ATENEO DE MANILA UNIVERSITY RIZAL LIBRARY
  29. 30. Characteristics of NetGen Users: <ul><li>Always connected and multi tasking </li></ul><ul><li>Can work in groups and teams </li></ul><ul><li>Experiential learners </li></ul><ul><li>Very visual </li></ul><ul><li>Producers and collaborators as well as consumers </li></ul>
  30. 31. Or the Millenials <ul><li>“visually oriented” </li></ul><ul><li>“easily bored” </li></ul><ul><li>“very demanding” </li></ul><ul><li>“used to having the best of everything” </li></ul><ul><li>“want cutting edge facilities” </li></ul><ul><ul><ul><ul><ul><li>Patricia Duck, Library Director, University of Pittsburgh </li></ul></ul></ul></ul></ul>
  31. 32. The need for deeper learning <ul><li>Social </li></ul><ul><li>Active </li></ul><ul><li>Contextual </li></ul><ul><li>Engaging </li></ul><ul><li>Student/user owned </li></ul>Colleen Carmean & Jeremy Haefner. “ Mind Over Matter.” EDUCAUSE Review , vol 37,No. 6, Nov./Dec., 2002
  32. 33. What about our remote users? <ul><li>Could be thousands of miles away or just be in the building next door </li></ul><ul><li>They are using a computer to interact with library provided resources or services which may or may not be based in the library building </li></ul><ul><li>“web users” </li></ul>
  33. 34. Considerations: <ul><li>Their equipment and technical abilities allow them to use library resources </li></ul><ul><li>Able to find their way to the quality resources provided </li></ul><ul><li>They are learning </li></ul><ul><li>Expectations are met </li></ul><ul><li>Navigational and organizational schemes that make sense </li></ul><ul><li>Effective online help and instructions </li></ul>
  34. 35. Rethinking readers’ services <ul><li>The “book” as an object </li></ul><ul><li>RS tools (both print and online) </li></ul><ul><li>RS interaction – should establish a connection between patron and library </li></ul><ul><li>Goal is to make the reader feel that the library is a welcoming place to come and find their information needs </li></ul>
  35. 36. Why read? The reality of it <ul><li>Escapism </li></ul><ul><li>For instruction </li></ul><ul><li>Literacy skills </li></ul><ul><li>Get insights into other ways of life </li></ul><ul><li>Essential “food” for the imagination </li></ul>
  36. 37. Current models of staffing <ul><li>Elimination of the physical desk </li></ul><ul><li>Librarians back at the desk </li></ul><ul><li>Recruitment from other areas </li></ul><ul><li>Chat reference </li></ul><ul><li>Use of IM (Instant Messaging) </li></ul><ul><li>Roving reference </li></ul><ul><li>Web self-help </li></ul>
  37. 40. Chat reference Yahoo Messenger (YM)
  38. 41. The Reference Desk Librarian, Ballard Carnegie Library , Seattle, Washington ca. 1907 City of Concord Library
  39. 42. Roving Reference
  40. 43. Web self-help
  41. 44. Library can choose to transform <ul><li>Content </li></ul><ul><li>Tools </li></ul><ul><li>Services </li></ul>
  42. 45. Transforming content <ul><li>FROM </li></ul><ul><li>Linear </li></ul><ul><li>Text-oriented </li></ul><ul><li>Static </li></ul><ul><li>Invisible </li></ul><ul><li>TO </li></ul><ul><li>Linked and graphic </li></ul><ul><li>Multimedia </li></ul><ul><li>Interactive and mobile </li></ul><ul><li>Visible </li></ul>
  43. 46. University of Virginia
  44. 47. Transforming Tools <ul><li>FROM </li></ul><ul><li>Receptive </li></ul><ul><li>Query-based </li></ul><ul><li>Highly structured </li></ul><ul><li>Complex </li></ul><ul><li>Owned, licensed </li></ul><ul><li>TO </li></ul><ul><li>Push and mobile </li></ul><ul><li>Interactive </li></ul><ul><li>New structures </li></ul><ul><li>Simple </li></ul><ul><li>Mixed, including freely available </li></ul>
  45. 49. Why 2.0? <ul><li>Because it offers the first real opportunity to use technology to go beyond search and storage </li></ul><ul><li>It has the capacity to engage readers… or more broadly, learners… and learners engage each other </li></ul>
  46. 50. It is a strategy for dealing with the constantly changing user needs while promoting the need for their participation in the creation and evaluation of the services they want.
  47. 51. Web 2.0 and Library 2.0
  48. 52. Web 2.0 tools <ul><li>Blogs </li></ul><ul><li>RSS feeds </li></ul><ul><li>Wikis </li></ul><ul><li>Podcasts and podcasting </li></ul><ul><li>Social bookmarking </li></ul><ul><li>Social networking </li></ul><ul><li>Tagging </li></ul>
  49. 53. Blogs <ul><li>Short for web log </li></ul><ul><li>an online journal where information (not only text, but also audio, photographs and video) is posted on a regular basis and appears in chronological order </li></ul><ul><li>Way to share one’s thoughts to the world </li></ul>
  50. 56. Blogs as research sources
  51. 57. RSS feeds <ul><li>Stands for R eally S imple S yndication </li></ul><ul><li>Provides the glue that links us to the content we want to read </li></ul><ul><li>&quot;feed,&quot; &quot;web feed,&quot; or &quot;channel,&quot; containing either a summary of content from an associated web site or the full text </li></ul><ul><li>often used by bloggers to alert users to new postings </li></ul>
  52. 59. wikis <ul><li>type of website that allows collaborative creating, editing and storage of content by a group of users </li></ul><ul><li>ideal for specific projects and collaborative knowledge sharing, especially if group members are in more than one location </li></ul><ul><li>Wikipedia – most well known wiki; free online encyclopedia </li></ul>
  53. 60. Source:
  54. 65. Podcasts <ul><li>Derived from the terms iPod and broadcast </li></ul><ul><li>a collection of digital media files distributed over the Internet, often using syndication feeds, for playback on portable media players and personal computers </li></ul>
  55. 68. Social networks for readers’ services <ul><li>Create larger communities of readers and readers’ advisors </li></ul><ul><li>The library as a physical space extending well into virtual space </li></ul><ul><li>Examples: GoodReads, LibraryThing, Shelfari </li></ul>
  56. 70. Sharing/organizing in LibraryThing
  57. 72. Library 2.0 in the framework of Web 2.0 <ul><li>Making use of web 2.0 tools to market and promote library services </li></ul><ul><li>Give emphasis on user control, radical trust, flexibility and user autonomy </li></ul><ul><li>Work on real time and asynchronous communication </li></ul><ul><li>Use social networking sites and multi-media application </li></ul>
  58. 73. Library 2.0 <ul><li>incorporating aspects of Web 2.0 into the library’s service delivery models </li></ul><ul><li>making the library’s space (virtual and physical) more interactive, collaborative, and driven by community needs. </li></ul><ul><li>The basic drive is to get people back into the library by making the library relevant to what they want and need in their daily lives [Cohen 2006] </li></ul>
  59. 74. Library 2.0 is about… <ul><li>Creating experiences for users </li></ul><ul><li>Providing a meeting place </li></ul><ul><li>Being human – understanding users and getting closer to the user </li></ul><ul><li>User generated content </li></ul><ul><li>Radical trust </li></ul><ul><li>Recognizing staff competence </li></ul><ul><li>Community of users and staff </li></ul>
  60. 75. Fichter, Darlene. “Web 2.0, Library 2.0 and Radical Trust: A First Take.” Blog on the Side. <>.
  61. 76. Transforming Service Style <ul><li>FROM </li></ul><ul><li>Library focused </li></ul><ul><li>Place based </li></ul><ul><li>Expert </li></ul><ul><li>Formal </li></ul><ul><li>Textual </li></ul><ul><li>TO </li></ul><ul><li>Collaborative </li></ul><ul><li>Mobile </li></ul><ul><li>Trainer/Learner </li></ul><ul><li>Informal </li></ul><ul><li>Visual </li></ul>
  62. 77. “ If we sit and do nothing, we’ll be like the frog in the pot: we won’t know we’re cooked until it’s too late to jump” – Stephen Abram
  63. 78. Future scenarios <ul><li>Status quo: a recipe for extinction and fossilization </li></ul><ul><li>Information commons </li></ul><ul><li>Learning commons </li></ul><ul><li>Embedded librarians </li></ul><ul><li>Remote librarian </li></ul><ul><li>Librarians training and teaching for IL </li></ul><ul><li>Virtual meets </li></ul><ul><li>Extreme reference </li></ul><ul><ul><ul><ul><ul><li>Stephen Abram, 2007 </li></ul></ul></ul></ul></ul>
  64. 79. Information Literacy now, more than ever! <ul><li>There’s just too much information </li></ul><ul><li>IL skills are essential for life-long learning </li></ul><ul><li>Recognize the importance of instructions in the search for and use of information </li></ul><ul><li>Library as the ideal venue for instruction </li></ul><ul><li>Librarians as instructors and mentors </li></ul>
  65. 80. Web 2.0, Library 2.0 and IL <ul><li>Helps in connecting the library with the Net generation </li></ul><ul><li>Provide for new tools to enhance delivery of library service </li></ul><ul><li>This is a world of perpetual Beta – a work in progress, providing the need to do further experiments and explorations </li></ul>
  66. 81. Change! <ul><li>Hire new staff </li></ul><ul><li>Train and update existing staff </li></ul><ul><li>Team up with students </li></ul><ul><li>“ Reverse mentoring” </li></ul><ul><li>Experimentations </li></ul><ul><li>Conduct research, assessments and evaluation </li></ul><ul><li>Just let go… </li></ul>
  67. 82. References: Howe, Terence K. “Thin Client, Meet the Mobile Future: Never Before Have Our Grand Research Libraries and Universities Needed to Listen To Us More as They Struggle to Retool for the Mobile Era (Building Digital Library)”, Computers in Libraries 29(5): 22-23 May 2009 Kajewski, Mary Ann. “Emerging Technologies Changing Our Service Delivery Models” The Electronic Library 25(4):420-429 2007 Schachter, Debbie. “In the Future, Quality Service Will Continue to be Prized”, Information Outlook 12(3):44-45 March 2008 Williamson, J.M., A.e. Pemberton and J.W. Lounsbury. “Personality Traits of Individuals in Different Specialties of Librarianship”, Journal of Documentation 64(2):273-286 2008
  68. 83. ELVIRA B. LAPUZ University of the Philippines [email_address]