RS Associates Accelerates Performance with OzLINK & NetSuite


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RS Associates Accelerates Performance with OzLINK & NetSuite

  1. 1. R0713© NetSuite 2013. Customer Success Story To find out more, contact NetSuite Inc. at 1-877 NETSUITE or visit RS Associates RS Associates Accelerates Performance with OzLINK Company Name: RS Associates Industry: Automotive, eCommerce Oz Solutions: OzLINK Channel Applications: NetSuite, ChannelAdvisor, PayPal Key Benefits: • Automated eBay orders through ChannelAdvisor, cutting order entry costs by 75% • Facilitated adding SKUs to eCommerce channels, resulting in a 35% growth • Automated eCommerce order processing and fulfillment, resulting in $80K in annual savings eCommerce was an important and growing channel for us. With OzLINK, we have been able to accelerate that growth dramatically. —Clay Marsh, CTO, RS Associates At a Glance: RS Associates is a supplier of after-market auto parts serving off road racing enthusiasts in the US and around the world. By providing the best brands of high performance parts such as Garrett, Brian Crower, and CP Pistons, the company has experienced tremendous growth over the last year. Their parts experts provide customers with unmatched advice and recommendations by phone and chat. As their reputation continues to expand, they have seen rapid growth in their eCommerce channels, which includes a NetSuite commerce site and an eBay store. The Challenge: Before NetSuite, ChannelAdvisor, and OzLINK, RS Associates had multiple fragmented systems: Zen Cart, QuickBooks, a manual process of eBay, standalone PayPal, and a homegrown order management system. Their success and growth was pushing this environment to its limits. Furthermore, given their expertise in automotive parts, a majority of their orders came in through their sales team, who were not able to leverage the technology effectively to grow the business. The issues this caused included: • Manual orders from their eBay and eCommerce site resulted in extra costs and potential errors. • It was too hard to publish additional SKUs through their eCommerce channels, limiting sales opportunities. • When the sales team needed to provide a quote via PayPal, the process was labor intensive. The Solution: Selecting NetSuite and ChannelAdvisor, RS Associates had the order management backbone they needed to support their growth and by adding OzLINK, they were able to fully integrate their solutions. OzLINK pulls orders from ChannelAdvisor and automatically creates a sales order in NetSuite. For quotes that the sales team enters directly into NetSuite, OzLINK creates a PayPal invoice that, once paid, automatically releases the order to fulfillment. The results include: • The number of SKUs available online has grown to 8,000 and managing the listings is a lot simpler. • Visibility and control of drop ship items and back orders ensures better inventory control and customer service. • Sales people can now focus all of their efforts on customers by using NetSuite end-to-end.