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HealthGenesis.com Energizes Fulfillment with OzLINK

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Since 1997 Health Genesis has selected the most qualified brands, bringing world class quality and purity into each nutritional supplement they provide to a worldwide market. The Health Genesis team consists of people who are natural explorers and passionate about the healthful ingredients found in nature. They are committed in finding the purest and most effective combinations backed by research. Their
extensive product line, coupled with their focus on quality, complementary turnkey private label services and low prices have led to a phenomenal growth in both retail and wholesale segments. Health Genesis turned to NetSuite and OzLINK to support this business expansion.

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HealthGenesis.com Energizes Fulfillment with OzLINK

  1. 1. Phone: 508-366-1969 sales@ozdevelopment.com www.ozdevelopment.com CASE STUDY “NetSuite and OzLINK provide an extremely flexible solution to support our growth." -Albert Tietjen, Director of eCommerce, HealthGenesis.com At a Glance: Since 1997 Health Genesis has selected the most qualified brands, bringing world class quality and purity into each nutritional supplement they provide to a worldwide market. The Health Genesis team consists of people who are natural explorers and passionate about the healthful ingredients found in nature. Their extensive product line, coupled with their focus on quality, complementary turnkey private label services and low prices have led to a phenomenal growth in both retail and wholesale segments. Health Genesis turned to NetSuite and OzLINK to support this business expansion. Key Benefits:  Increased operational performance 42%, while handling 400 orders daily  Lowered back-orders with more accurate inventory visibility  Leveraged bar code scanning, saving over $37,500 The Challenge: Health Genesis was balancing the demands of a high growth company serving global markets. Given their product line of nutritional supplements, a lot of the products look similar. There are multiple packing options, multiple varieties, custom pricing and a growing list of brands. With an expanding SKU list, growing order volumes, and additional staff in the warehouse, the old “domain” knowledge of order fulfillment needed to be optimized.  Similar looking products with different attributes could get mixed up  Selling across multiple distribution channels made managing inventory tricky, resulting in too many back orders, and stock-outs  Strict adherence to FIFO principles and FDA compliance  Bringing on new and temporary warehouse staff took too long The Solution: Health Genesis embarked on an ambitious overhaul of their core systems. They selected NetSuite for the core ERP and OzLINK for a fully integrated order management process. OzLINK extends NetSuite by integrating Magento and ChannelAdvisor, providing mobile bar code scanning, and OzLINK shipping in the warehouse. The results include:  Order details flow automatically from Magento, ChannelAdvisor, and multiple web stores into NetSuite.  Warehouse processes such as receiving, picking, put-away and shipping provide real time updates to NetSuite  Bar code scanning increases order accuracy and warehouse productivity HealthGenesis.com Energizes Fulfillment with OzLINK Industry: eCommerce Wholesale Distribution Oz Solutions: OzLINK Mobile OzLINK Shipping OzLINK Channel Applications: NetSuite Magento ChannelAdvisor

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