Be the first to like this
Join the Oxygen 2.0 team as we look at the rise of 5 of the best-known Chinese manufacturers who became famous international brands.
China has long been known as the manufacturing capital of the world but until recently it has been unusual to see Chinese brands on the world stage. Previously manufacturers were happy to produce goods in their factories as 'white-label' and let other foreign companies brand those products themselves.
The economic situation is changing in China forcing companies to look globally to increase their market share and to turn a profit. China is beginning to fight back against the perception of poor quality products.
It is perhaps slow progress, but there are now several global brands from China, and these brands act as inspiration for other Chinese manufacturers focussed on becoming a brand.
Ready to gain inspiration from their success? Let's take a closer look...