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S.D Noam Cook: "Technological Revolutions & the Gutenberg Myth" in Internet Dreams (1997)

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Mapua Institute of Technology
Issues & Perspectives in Multimedia Arts Practice
by Ox

Published in: Art & Photos
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S.D Noam Cook: "Technological Revolutions & the Gutenberg Myth" in Internet Dreams (1997)

  1. 1. Issues & Perspectives in Multimedia Arts Practice S.D Noam Cook: "Technological Revolutions & the Gutenberg Myth" in Internet Dreams (1997) By: Ox H. Pulido January 27, 2017
  2. 2. AGENDA The agenda of this presentation aims to discuss the following: 1. Conceptual Model used to analyze Cook's article; 2. Who is Gutenberg? 3. Problem and Baseline; 4. Solution and Technical Design; 5. Production; 6. Change Impact; 7. Continuous Improvement; 8. Transition; 9. Challenges.
  3. 3. Conceptual Framework Problem > Baseline > Solution > Technical Design > Production > Change Impact > Continuous Improvement
  4. 4. Who is Gutenberg? • In 1450 at Mainz Germany, Johannes Gutenberg invented the printing press with movable type. What does Cook's mean about Gutenberg Myth? • This refers as to where will technology leads us.
  5. 5. Problem and Baseline Problem • Majority of the population is illiterate – inability to read and write thus there is a scarcity of knowledge due to lack source of information – books. Baseline • Common people rely on monks to read the Bible for them. • Production of reading materials are monks handwriting of manuscripts or woodcuts which are time-consuming.
  6. 6. Solution & Technical Design Solution • The solution is to create a printing press that enables reproduction of reading materials. Technical Design involves the ff: 1. Engrave letter to copper. 2. Through hand-casting instrument molten lead is poured in the mold. 3. Once the lead is hardened, the type is formed.
  7. 7. Production 1. Typesetter arrange letter to lines. 2. Lines and columns are combined to create the pagelayout. 3. The pagelayout is inked and the paper is is pressed to it. 4. Graphic images are also included. 5. Printing in parchment made of wool is expensive. Rags are used as alternate.
  8. 8. Change Impact 1. Widespread effect; printing press were established in • 1539 in Mexico City; • 1639 in Cambridge, Massachusetts 2. By 1700, mass illiteracy declined up to 70%. 3. Discovery of wood pulp for paper production.
  9. 9. Continuous Improvement Technology Pagelayout Printing and Distribution Method Storage 1947 Printing Press & Linotype Movable text Linotype Physical Library Typewriter Default Ink Ribbon Physical Library Xerox Laser copy Physical Library Word Processor (Word Star > MS Word) PC, tablet. Command, tools Dot matrix or laser printers Hard copy or soft copy can be distributed through email. Physical Library / Floppy Disk > CD > Local or External Disk > Online Storage Pagelayout Software (Pagemaker > Indesign) PC; Customized Hard copy or soft copy can be distributed through email. Physical Library or Floppy Disk > CD > Local or External Disk > Online Storage Static Website Customized; HTML & CSS Web-based; distribution by sending the link Cloud services or Local Disk Content Mgt System Customized, tablet; HTML Editor or HTML & CSS; Web-based; distribution by sending the link Cloud services or Local Disk
  10. 10. Transition
  11. 11. Challenges Technology Challenges for both users and ITs Resolution 1947 Printing Press & Linotype Paper production, backup and storage Typewriter Paper production, backup and storage Xerox Paper production, backup and storage Word Processor - MS Word • Soft copy - Large file, individual editing and backup • Mobile application. • Hardware and operating system compatibility. • Collaboration platform; online storage • Application build, fix and enhancement. Pagelayout Software (Pagemaker > Indesign) • Indesign skills; Soft copy - Large file and backup. • Mobile application. • Hardware and operating system compatibility. • Training; online storage • Application build, fix and enhancement. • Cloud services > infrastructure upgrade Static Website • Web programming skills • Network and Storage • Training; content mgt system Content Mgt System • Hardware and operating system compatibility. • Network and Storage • Cloud services > infrastructure upgrade • Application build, fix and enhancement.
  12. 12. REFERENCES • The New Media Theory Reader by Robert Hassan & Julian Thomas, 2006 • Printing – 1947 – Printing Press Work and Use; https://youtu.be/Mx8_kt-bLMk • Johannes Gutenberg and the Printing Press https://youtu.be/0ojyCDRc8uc
  13. 13. THANK YOU! infographix33.com

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