1. Ox H. Pulido
June 23, 2017

2. The agenda of this presentation aims to discuss the research on how to
improve Infographix33.com. This includes the following:
• Problems observer on the existing website;
• Literature
• Frameworks
• Methodology on Process Improvement and Web Content Mgt
• Application
• Conclusion

3. • There is no standard
process on how to create
and deliver services.
• The online portfolio has no
target graphic service to
offer to customers. It
appears more of a blogsite
that visualizes the artist’s
personal experience.
Posting is spontaneous.
•
•

4. Element & Principle of Arts Line, Texturing, Movement and Time
Process of Mediation Process Improvement
Art as Aesthetic Production Monroe C. Beardsley Identify target audience
When is Art? By Nelson Goodman Research on content; the element of Time
Dark, Bold and Linear
•Albercht Durer, German Expressionism, tales from the
Crypt Comics, Edward Gorey
Comic, Flat and yet 3D Perspective.
•Beavis & Butthead, The Simpson and Hey Arnold.
•Grunge; When is Art? By Nelson Goodman, Art as
Aesthetic Production by Monroe C. Beardsley
Design Rationale
Medium Theory by McCluhan Production

8. Target Audience : 90s Grunge and Old School generation; Vintage memorabillias
Design Rationale
Illustration Style : 90’s Grunge
Layout : Background – FiveStar Notebook Style
Typography : Chiller, Letter Gothic, Times New Roman
Texturing : Heavy Texture; cracks
Color Scheme :

9. 1. Freehand illustration
then scan
2. Clean up in Photoshop
3. Convert to vector graphic
4. Compositing 5. Create
narrative with at
least 150 words;
works as Search
Engine
Optimization
strategy

11. Same process but different Illustration Styles

12. 1. Identity – create
logo following
Design Rationale;
preferably
Typography
2. Upgrade Plan
3. Purchase Portfolio theme.
4. Purchase Gmail for business.

13. Based on the applied research, the enhancement of graphic services and online portfolio involves the
following:
1. Using theories improves the concept of creating graphic design.
2. Identify the specific graphic service which is Infographics in particular.
3. Highlight the elements and principle of arts such as Line, Texturing and Movement. Use the abstract
element of Time when defining a specific era.
4. Consider art more than an output but continuous process improvement.
5. Identify the target audience to have it parallel with content and graphic design.
6. Research on content because this is the very purpose of Infographics of visualizing narrative data and
converting them to graphics.
7. Provide Design Rationale to have an overview of the idea, keep content and graphic objects aligned and
formalize proposal.
8. In Production, experiment on combination of traditional and digital graphic design methods. The use of
traditional method is a tedious work but the output is very bold, aggressive and expressive especially as
it creates a natural heavy texturing.
9. Web content management involves establishing an identity, alignment of the artist graphic style, layout,
content and audience.
10. Search Engine Optimization through social network gives an insight to the impact of your design.
11. Feedbacks from groups are opportunities to improve graphic design.
12. Communication tools such as emails and social network enables your graphic design services in touched
with the audience and potential customers.
13. Keep one self open to learning opportunities. But as an artist, it’s more important to look inside your self
for that’s where you will find the style you want and the answers to your life’s questions.

14. • Lack of literature on Illustration style, 90s grunge graphic design.
• Lack of theoretical approach to Web Content Management.

15. Infographix33.com