Make Your Website Work For You - Business Startup Nov/Dec 2010

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Learn simple techniques to persuade buyers to buy more or buy wiser.
Tania introduces the different ways to make your website work for your business and how to persuade buyers to buy! Perfect for anyone looking to build or optimize their online shop and rock their ROI!

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Make Your Website Work For You - Business Startup Nov/Dec 2010

  1. 1. Make Your Website Work for You!<br />Tania Chamma<br />http://ecommerce.oxatis.com<br />http://en.marcschillaci.com/<br />
  2. 2. Diapo classique<br />Who are you trying to convince?<br /><ul><li>Existing customers
  3. 3. Prospects
  4. 4. Professionals</li></ul>Don’t forget to aim for your target<br />Illustration by LarryLens<br />
  5. 5. How are you trying to convince them?- Offline- Content / Organic SEO- Keyword Campaigns- Price Comparison Services<br />
  6. 6. Content is King<br /><ul><li> Write rich </li></ul> descriptions<br /><ul><li> Think keywords
  7. 7. Use quality images</li></ul>Your site is your best and only salesman!<br />
  8. 8. Content is King<br /><ul><li> Write rich </li></ul> descriptions<br /><ul><li> Think keywords
  9. 9. Use quality images</li></ul>Your site is your best and only salesman!<br />
  10. 10. Get people in the door...<br />And quick!<br /><ul><li>Blog
  11. 11. Social networks</li></ul>- Keyword campaigns<br />- Price comparison <br /> services<br />Illustration by Marijnvb<br />
  12. 12. Who are you getting through to?<br /><ul><li> Put your conversion </li></ul> funnel to work for you<br />Illustration by photosyn<br />
  13. 13. Work the Conversion Funnel<br /><ul><li> How many people </li></ul> come to your shop?<br /><ul><li> How many make it </li></ul> to the shopping <br /> cart?<br />- How many buy?<br /><ul><li> If they don’t buy, </li></ul> where do they drop <br /> out?<br />Illustration by pdplay<br />
  14. 14. Illustration by pdplay<br />
  15. 15. Where are they coming from?<br /><ul><li>Track customer </li></ul> origins<br />Why?<br />- ROI.....<br />
  16. 16. Diapo classique<br />Analyze your ROI<br /><ul><li> Analyze
  17. 17. Optimize campaigns</li></ul> (keywords, news-<br /> letters, banners, etc.)<br /><ul><li> Weed out the bad
  18. 18. Invest in the good</li></ul>Analyze your ROI and RFM<br />
  19. 19. Optimize your site and your strategy<br />
  20. 20. loyalty<br />Develop Loyalty<br />Communicate with your customers! <br />Convince them to come back!<br /><ul><li> Newsletters
  21. 21. Special offers
  22. 22. Guest book / </li></ul> Testimonials<br /><ul><li>Blog
  23. 23. Social networks
  24. 24. New products</li></ul>Illustration by vjeran2001<br />
  25. 25. Any Questions?<br />Tania Chamma<br />Oxatis UK Country Manager<br />Site: http://ecommerce.oxatis.com<br />Blog: http://en.marcschillaci.com <br />Facebook:www.facebook/oxatis.uk<br />Twitter: @OxatisUK<br />

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