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Hidden Distances of the Uncanny Valley by Ryan Gossen

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MIT Enterprise Forum of NYC hosted The UX of Tomorrow: Designing for the Unknown on June 4th, 2015 at Shutterstock featuring Beverly May, Ryan Gossen, Jay Vidyarthi, and Jeff Feddersen. This is Ryan's presentation from the event.

Ryan Gossen is the Portfolio Design Lead for Watson Analytics at IBM, where he directs large UX and design teams who are designing new cognitive computing capabilities in the cloud. He has directed design initiatives across the Analytics portfolio at IBM.

As a Creative Director at projekt202, Ryan led high profile initiatives for PayPal, Motorola, Dell, and has worked with The Gerson Lehrman Group and HP. His background is in statistics, interaction design, and literature. Ryan has an MA in Cognitive Psychology from UT Austin.

Ryan also mentors startups and enterprise teams who are transitioning to a UX driven approach.

The next ten years of technology will see many of Ray Kurzweil`s predictions come alive: Embedded, invisible, unwired electricity and internet-based interactions will drive every aspect of our lived environment. The physical and digital worlds are merging, powered by incredible changes in computing, universal connectivity as well as Artificial Intelligence (AI) and machine learning. This pending wave is certain to change every aspect of our human-computer interaction.

Major technological leaps present interesting design and UX challenges and require a wholesale shift in perspective by designing for the as-yet unknown. Screens, keyboards, and mouse dominated yesterday and today. Tomorrow, these systems will be initiated, controlled, and tracked through location and environment, semantic context, a wave of the arm, a blink of an eye, a directed gaze, a heartbeat, a crowd-driven trend, even a brainwave.

Whole new approaches and design systems need to be considered for what the next wave of products do, what they look and feel like, and how they can be more meaningful, useful, relevant, and intuitive.

This talk discussed the UX of tomorrow for the next wave of product design based on some of the very first products and services on the market that hint at the integrated cyborg future to come. We looked at overall trends and reviewed some examples in the market right now from IBM’s Watson, Interaxon’s MUSE, and NYU’s Interactive Telecommunications Program. Case study details from each project illustrated the special challenges of designing for the unknown.

Watch the full presentation on YouTube: https://www.youtube.com/watch?v=j8EwQffNV4A#action=share

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Hidden Distances of the Uncanny Valley by Ryan Gossen

  1. 1. ryan gossen IBM Design @ryango
  2. 2. IBM Designcamp Hidden Distances of the Uncanny Valley
  3. 3. realism feels familiar uncanny valleys
  4. 4. more “natural” more effective mechanistic expectations     of  humanity smarter     than  people
  5. 5. the uncanny valley of dialog
  6. 6. more “natural” more effective Clippy early     keyword   search
  7. 7. Chatbots
  8. 8. more “natural” more effective early     keyword   search well  indexed     keyword   search lo-­‐fi     NL  search   (Hummingbird) hi-­‐fi   NL  search
  9. 9. Watson
  10. 10. Technology
  11. 11. Technology users workflow environment domain industry
  12. 12. IBM Design Thinking Prototype Evaluate Understand Explore
  13. 13. Watson design approaches
  14. 14. Watson 200 ISVs some image here
  15. 15. Watson Engagement Advisor
  16. 16. Watson Discovery Advisor screenshot of WDA
  17. 17. Watson Oncology Advisor screenshot of Oncology Advisor
  18. 18. Watson Analytics design approaches
  19. 19. starting from answers
  20. 20. visual data exploration
  21. 21. sausage making
  22. 22. more “natural” more effective mechanistic expectations     of  humanity smarter     than  people
  23. 23. more “natural” more effective mechanistic expectations     of  humanity smarter     than  people targeted cognitive solutions data scientist “bot”
  24. 24. thank you.

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