Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
MIT Enterprise Forum: Next Generation UX
NEXT-GENERATION UX
DESIGNING FOR TOMORROW’S UNKNOWN
PRODUCTS & CHALLENGES
NEW YOR...
MIT Enterprise Forum: Next Generation UX
NEXT-GENERATION UX
AGENDA:
5:30pm - 6:00pm: Reception
6:00pm - 6:15pm: Beverly Ma...
MIT Enterprise Forum: Next Generation UX
BEVERLY MAY
EXECUTIVE DIRECTOR, THE UX AWARDS
CTO & HEAD OF PRODUCT, CASTACLIP GM...
MIT Enterprise Forum: Next Generation UX: Beverly May
OVERVIEW
DESIGNING THE FUTURE:
CRAFTING UX FOR NEXT-GENERATION
PRODU...
MIT Enterprise Forum: Designing the Future: Beverly May
inviteads.com/wp-content/uploads/2013/07/Heatmap.jpg
MIT Enterprise Forum: Designing the Future: Beverly May
MIT Enterprise Forum: Designing the Future: Beverly May
MIT Enterprise Forum: Designing the Future: Beverly May
MIT Enterprise Forum: Designing the Future: Beverly May
http://media1.s-nbcnews.com/i/newscms/2014_19/426766/beerfridge_7e...
MIT Enterprise Forum: Designing the Future: Beverly May
http://www.gsmpedia.nl/wp-content/uploads/facial-recognition.jpg
9
MIT Enterprise Forum: Designing the Future: Beverly May
mikefrancois.net/wp-content/uploads/2011/01/LinkedIn-Map1.png
MIT Enterprise Forum: Designing the Future: Beverly May
- http://www.internationaltransportforum.org/Pub/pdf/15CPB_Self-dr...
MIT Enterprise Forum: Designing the Future: Beverly Mayhttp://www.artinsights.com/wp-content/uploads/2014/03/The_Jetsons_J...
MIT Enterprise Forum: Designing the Future: Beverly May
http://colbertnation.mtvnimages.com/images/shows/colbert_report/vi...
MIT Enterprise Forum: Designing the Future: Beverly Mayhttps://www.youtube.com/watch?v=5szXt6CBDmo
MIT Enterprise Forum: Designing the Future: Beverly May
https://9to5mac.files.wordpress.com/2012/11/screen-shot-2012-11-14...
MIT Enterprise Forum: Designing the Future: Beverly May
- http://www.internationaltransportforum.org/Pub/pdf/15CPB_Self-dr...
MIT Enterprise Forum: Designing the Future: Beverly May
http://en.wikipedia.org/wiki/Butterfly_effect
When a small change ...
MIT Enterprise Forum: Next Generation UX
3 NEW TRUTHS
1. we can no longer have any real idea what the “user” experiences 
...
MIT Enterprise Forum: Next Generation UX: Beverly May
SO HOW DO YOU DO IT?
MIT Enterprise Forum: Next Generation UX
U X A W A R D S . O R G
2015 UXIES
NOVEMBER 16, 2015
MIT Enterprise Forum: Designing the Future: Beverly May
2014 HIGHLIGHTS
MIT Enterprise Forum: Designing the Future: Beverly May
http://etc.usf.edu/clipart/
70500/70542/70542_264_ra-090_o_lg.gif
MIT Enterprise Forum: Designing the Future: Beverly May
UX PROCESS
DISCOVER &
RESEARCH
DEFINE &
CONCEPT
PROTOTYPE,
DESIGN ...
MIT Enterprise Forum: Designing the Future: Beverly May
MIT Enterprise Forum: Designing the Future: Beverly May
Who is your
“user”?
What’s 

his/her problem?
What’s 

your 

solu...
MIT Enterprise Forum: Designing the Future: Beverly May
DESIGNANALYSIS
‣ generate solutions
‣ structure/organize
component...
MIT Enterprise Forum: Designing the Future: Beverly May
LEMErS
Learnability
Efficiency
Memorability
Errors
Satisfaction
MIT Enterprise Forum: Designing the Future: Beverly May
http://andrele.com/wp-content/uploads/2014/08/UsabilityLab1.jpg
MIT Enterprise Forum: Next Generation UX
3 NEW TRUTHS
1. we can no longer have any real idea what the “user” experiences 
...
MIT Enterprise Forum: Next Generation UX
4 NEW PRODUCT DESIGN TRUTHS
1. we start with a single (most likely) user- and gro...
UXAwards.org #UXAwards @UXAwards
2013 UXIES
© 2015
SILVER: BEST ACCESSIBILITY INNOVATION
MIT Enterprise Forum: Next Generation UX
MIT Enterprise Forum: Next Generation UX
http://www.nathab.com/uploaded-files/carousels/TRIPS/Monarchs-Photo/Central-Ameri...
MIT Enterprise Forum: Next Generation UX: Beverly May
NEXT-GENERATION UX


RYAN GOSSEN: IBM WATSON


MIT Enterprise Forum: Next Generation UX
JUDGES
RYAN GOSSEN
PORTFOLIO DESIGN LEAD, IBM WATSON


COMPANY: IBM.com
LINKEDIN:...
MIT Enterprise Forum: Next Generation UX: Beverly May
NEXT-GENERATION UX


JEFF FEDDERSEN: NYU ITP



MIT Enterprise Forum: Next Generation UX
JUDGES
JEFF FEDDERSEN
INSTRUCTOR, NYU ITP PROGRAM
DESIGNER, MAKER, PROFESSIONAL

...
MIT Enterprise Forum: Next Generation UX: Beverly May
NEXT-GENERATION UX


JAY VIDYARTHI: MUSE



MIT Enterprise Forum: Next Generation UX
JUDGES
JAY VIDYARTHI
UX DIRECTOR, INTERAXON INC (MUSE)
2014 UX AWARDS WINNER


CO...
MIT Enterprise Forum: Designing the Future: Beverly May
http://re-actor.net/uploads/posts/2013-01/1358245842_5.jpg
UXAwards.org #UXAwards @UXAwards
2014 UXIES
© 2015
SILVER: BEST NEXT-GENERATION EXPERIENCE
MIT Enterprise Forum: Next Generation UX
MIT Enterprise Forum: Next Generation UX: Beverly May
NEXT-GENERATION UX


PANEL Q&A



MIT Enterprise Forum: Next Generation UX
2014 JUDGE
PANEL Q&A
JAY
VIDYARTHI
RYAN
GOSSEN
JEFF
FEDDERSEN
BEVERLY
MAY
MIT Enterprise Forum: Next Generation UX
THANKS!
NEXT-GENERATION UX:
DESIGNING FOR TOMORROW’S UNKNOWN
PRODUCTS & CHALLENGE...
MIT Enterprise Forum: Next Generation UX: Beverly May
BILLION-DOLLAR UX


THANK YOU!





NEW YORK, JUNE 4, 2015
Upcoming SlideShare
Loading in …5
×

Next-Generation UX: Designing for Tomorrow's Unknown Products and Challenges

818 views

Published on

MIT Enterprise Forum of NYC hosted The UX of Tomorrow: Designing for the Unknown on June 4th, 2015 at Shutterstock featuring Beverly May, Ryan Gossen, Jay Vidyarthi, and Jeff Feddersen. This is Beverly's presentation from the event.

Beverly is the founder and Executive Director of the International UX Awards, now in its fifth year. She has nearly 2 decades` experience in tech, product development and UX and is Principal of Oxford Tech + UX, a boutique UX and product strategy consultancy. Beverly has helped launch hundreds of new digital initiatives in leadership roles at digital agencies, incubators, startups, publishing and the UN; she is currently acting CTO & Head of Product and UX at a Castaclip, a 35-person video software company in Berlin, Germany.

Beverly has an Executive MBA from the University of Oxford, a technology Master`s degree in systems design from NYU, and a BA from University of Toronto. She is a triple EU- Canadian- US citizen.

The next ten years of technology will see many of Ray Kurzweil`s predictions come alive: Embedded, invisible, unwired electricity and internet-based interactions will drive every aspect of our lived environment. The physical and digital worlds are merging, powered by incredible changes in computing, universal connectivity as well as Artificial Intelligence (AI) and machine learning. This pending wave is certain to change every aspect of our human-computer interaction.

Major technological leaps present interesting design and UX challenges and require a wholesale shift in perspective by designing for the as-yet unknown. Screens, keyboards, and mouse dominated yesterday and today. Tomorrow, these systems will be initiated, controlled, and tracked through location and environment, semantic context, a wave of the arm, a blink of an eye, a directed gaze, a heartbeat, a crowd-driven trend, even a brainwave.

Whole new approaches and design systems need to be considered for what the next wave of products do, what they look and feel like, and how they can be more meaningful, useful, relevant, and intuitive.

This talk discussed the UX of tomorrow for the next wave of product design based on some of the very first products and services on the market that hint at the integrated cyborg future to come. We looked at overall trends and reviewed some examples in the market right now from IBM’s Watson, Interaxon’s MUSE, and NYU’s Interactive Telecommunications Program. Case study details from each project illustrated the special challenges of designing for the unknown.

Watch the full presentation on YouTube: https://www.youtube.com/watch?v=j8EwQffNV4A#action=share

Published in: Technology
  • Be the first to comment

  • Be the first to like this

Next-Generation UX: Designing for Tomorrow's Unknown Products and Challenges

  1. 1. MIT Enterprise Forum: Next Generation UX NEXT-GENERATION UX DESIGNING FOR TOMORROW’S UNKNOWN PRODUCTS & CHALLENGES NEW YORK, JUNE 4, 2015
  2. 2. MIT Enterprise Forum: Next Generation UX NEXT-GENERATION UX AGENDA: 5:30pm - 6:00pm: Reception 6:00pm - 6:15pm: Beverly May: Overview 6:15pm - 6:45pm: Ryan Gossen + QA 6:45pm - 7:15pm: Jeff Feddersen + QA 7:15pm - 7:45pm: Jay Vidyarthi + QA 7:45pm - 8:00pm: Panel Discussion 8:00pm - 8:30pm: Reception & Networking
  3. 3. MIT Enterprise Forum: Next Generation UX BEVERLY MAY EXECUTIVE DIRECTOR, THE UX AWARDS CTO & HEAD OF PRODUCT, CASTACLIP GMBH TWITTER: @OxfordTech, @UXAwards COMPANY: oxfordtech.us LINKEDIN: linkedin.com/in/beverlymay ORGANIZER
  4. 4. MIT Enterprise Forum: Next Generation UX: Beverly May OVERVIEW DESIGNING THE FUTURE: CRAFTING UX FOR NEXT-GENERATION PRODUCTS & CHALLENGES
  5. 5. MIT Enterprise Forum: Designing the Future: Beverly May inviteads.com/wp-content/uploads/2013/07/Heatmap.jpg
  6. 6. MIT Enterprise Forum: Designing the Future: Beverly May
  7. 7. MIT Enterprise Forum: Designing the Future: Beverly May
  8. 8. MIT Enterprise Forum: Designing the Future: Beverly May
  9. 9. MIT Enterprise Forum: Designing the Future: Beverly May http://media1.s-nbcnews.com/i/newscms/2014_19/426766/beerfridge_7e5864a1d060aee9305962b7418f758c.jpg
  10. 10. MIT Enterprise Forum: Designing the Future: Beverly May http://www.gsmpedia.nl/wp-content/uploads/facial-recognition.jpg 9
  11. 11. MIT Enterprise Forum: Designing the Future: Beverly May mikefrancois.net/wp-content/uploads/2011/01/LinkedIn-Map1.png
  12. 12. MIT Enterprise Forum: Designing the Future: Beverly May - http://www.internationaltransportforum.org/Pub/pdf/15CPB_Self-drivingcars.pdf
  13. 13. MIT Enterprise Forum: Designing the Future: Beverly Mayhttp://www.artinsights.com/wp-content/uploads/2014/03/The_Jetsons_Jetsons_Sunday_Drive.jpg
  14. 14. MIT Enterprise Forum: Designing the Future: Beverly May http://colbertnation.mtvnimages.com/images/shows/colbert_report/videos/season10/10116/cr_10116_02.jpg?
  15. 15. MIT Enterprise Forum: Designing the Future: Beverly Mayhttps://www.youtube.com/watch?v=5szXt6CBDmo
  16. 16. MIT Enterprise Forum: Designing the Future: Beverly May https://9to5mac.files.wordpress.com/2012/11/screen-shot-2012-11-14-at-10-04-27-pm.png
  17. 17. MIT Enterprise Forum: Designing the Future: Beverly May - http://www.internationaltransportforum.org/Pub/pdf/15CPB_Self-drivingcars.pdf
  18. 18. MIT Enterprise Forum: Designing the Future: Beverly May http://en.wikipedia.org/wiki/Butterfly_effect When a small change in the initial state of a system can result in large differences in a later state. “Does the flap of a butterfly’s wings in Brazil set off a tornado in Texas?” The flap of the butterfly’s wings in Brazil 3 weeks prior did not CAUSE the tornado — it formed a part of the total set of many initial conditions that, in combination, led to the tornado in ways that could not have been predicted
  19. 19. MIT Enterprise Forum: Next Generation UX 3 NEW TRUTHS 1. we can no longer have any real idea what the “user” experiences 
 (only some users) 2. we can no longer measure, let alone analyze, the totality of our product designs or experience (only individual parts of it) 3. we can no longer really know WHY many things happen 
 (especially from single-source analytics)
  20. 20. MIT Enterprise Forum: Next Generation UX: Beverly May SO HOW DO YOU DO IT?
  21. 21. MIT Enterprise Forum: Next Generation UX U X A W A R D S . O R G 2015 UXIES NOVEMBER 16, 2015
  22. 22. MIT Enterprise Forum: Designing the Future: Beverly May 2014 HIGHLIGHTS
  23. 23. MIT Enterprise Forum: Designing the Future: Beverly May http://etc.usf.edu/clipart/ 70500/70542/70542_264_ra-090_o_lg.gif
  24. 24. MIT Enterprise Forum: Designing the Future: Beverly May UX PROCESS DISCOVER & RESEARCH DEFINE & CONCEPT PROTOTYPE, DESIGN 
 & TEST DEVELOP & DELIVER WHAT HOW USER CENTERED DESIGN UX IS…
  25. 25. MIT Enterprise Forum: Designing the Future: Beverly May
  26. 26. MIT Enterprise Forum: Designing the Future: Beverly May Who is your “user”? What’s 
 his/her problem? What’s 
 your 
 solution? How to best solve in a NEW way? Assumptions true? How to improve?
  27. 27. MIT Enterprise Forum: Designing the Future: Beverly May DESIGNANALYSIS ‣ generate solutions ‣ structure/organize components to solve the needs in the best way MIX OF ANALYSIS + DESIGN ‣ research & identify audience, needs, environment, components and 
 complex processes
  28. 28. MIT Enterprise Forum: Designing the Future: Beverly May LEMErS Learnability Efficiency Memorability Errors Satisfaction
  29. 29. MIT Enterprise Forum: Designing the Future: Beverly May http://andrele.com/wp-content/uploads/2014/08/UsabilityLab1.jpg
  30. 30. MIT Enterprise Forum: Next Generation UX 3 NEW TRUTHS 1. we can no longer have any real idea what the “user” experiences 
 (only some users) 2. we can no longer design, measure, or analyze the totality of our product designs or experience (only individual parts of it) 3. we can no longer really know WHY many things happen 
 (especially from single-source analytics)
  31. 31. MIT Enterprise Forum: Next Generation UX 4 NEW PRODUCT DESIGN TRUTHS 1. we start with a single (most likely) user- and grow from there 2. we try lots of different things, then measure and optimize all aspects 
 of the experience we can 3. we design dynamic systems, not fixed interfaces 4. we are comfortable with chaos- and respond quickly
  32. 32. UXAwards.org #UXAwards @UXAwards 2013 UXIES © 2015 SILVER: BEST ACCESSIBILITY INNOVATION
  33. 33. MIT Enterprise Forum: Next Generation UX
  34. 34. MIT Enterprise Forum: Next Generation UX http://www.nathab.com/uploaded-files/carousels/TRIPS/Monarchs-Photo/Central-America-Monarchs-Photo-2-butterfly.jpg THANKS! DESIGNING THE FUTURE: CRAFTING UX FOR NEXT-GENERATION PRODUCTS & CHALLENGES BEV MAY
  35. 35. MIT Enterprise Forum: Next Generation UX: Beverly May NEXT-GENERATION UX 
 RYAN GOSSEN: IBM WATSON 

  36. 36. MIT Enterprise Forum: Next Generation UX JUDGES RYAN GOSSEN PORTFOLIO DESIGN LEAD, IBM WATSON 
 COMPANY: IBM.com LINKEDIN: linkedin.com/in/ryangossen TWITTER: @ryango
  37. 37. MIT Enterprise Forum: Next Generation UX: Beverly May NEXT-GENERATION UX 
 JEFF FEDDERSEN: NYU ITP
 

  38. 38. MIT Enterprise Forum: Next Generation UX JUDGES JEFF FEDDERSEN INSTRUCTOR, NYU ITP PROGRAM DESIGNER, MAKER, PROFESSIONAL 
 COMPANY: http://fddrsn.net LINKEDIN: lilinkedin.com/in/jfeddersen TWITTER: @fddrsn
  39. 39. MIT Enterprise Forum: Next Generation UX: Beverly May NEXT-GENERATION UX 
 JAY VIDYARTHI: MUSE
 

  40. 40. MIT Enterprise Forum: Next Generation UX JUDGES JAY VIDYARTHI UX DIRECTOR, INTERAXON INC (MUSE) 2014 UX AWARDS WINNER 
 COMPANY: choosemuse.com LINKEDIN: ca.linkedin.com/in/jayvidyarthi TWITTER: @JayVidyarthi
  41. 41. MIT Enterprise Forum: Designing the Future: Beverly May http://re-actor.net/uploads/posts/2013-01/1358245842_5.jpg
  42. 42. UXAwards.org #UXAwards @UXAwards 2014 UXIES © 2015 SILVER: BEST NEXT-GENERATION EXPERIENCE
  43. 43. MIT Enterprise Forum: Next Generation UX
  44. 44. MIT Enterprise Forum: Next Generation UX: Beverly May NEXT-GENERATION UX 
 PANEL Q&A
 

  45. 45. MIT Enterprise Forum: Next Generation UX 2014 JUDGE PANEL Q&A JAY VIDYARTHI RYAN GOSSEN JEFF FEDDERSEN BEVERLY MAY
  46. 46. MIT Enterprise Forum: Next Generation UX THANKS! NEXT-GENERATION UX: DESIGNING FOR TOMORROW’S UNKNOWN PRODUCTS & CHALLENGES NEW YORK, JUNE 4, 2015
  47. 47. MIT Enterprise Forum: Next Generation UX: Beverly May BILLION-DOLLAR UX 
 THANK YOU!
 
 
 NEW YORK, JUNE 4, 2015

×